How to run successful lead generation campaigns in insurance

Key Discussion Points:

  • Creating an effective content strategy to drive more traffic
  • Lead generation via emails, content, social media & SEO
  • Tools, tips, and tricks to manage leads efficiently
  • Creating effective customers journeys – from capture to conversion
  • Using marketing automation to create a personalized customer experience


Suren Pillai

Suren Pillai
Digital Marketing Lead, SOMPO Insurance

Suren has vast experience of 13+ years in the digital marketing field and has worked in various organizations in the finance sector across Singapore. He’s a master of Analytics, Search Engine Optimization (SEO), and Social Media Marketing. Suren has helped multiple businesses to generate 2X leads with his out-of-the-box lead generation campaigns.

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