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“Hundreds of man-hours, perhaps thousands, have been saved… this system has allowed our team to 10X their own capacity”
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Lead response time improved
Student enrollment Scaled
Saved through automation
Founded in 2018, Miscio partners with accredited universities to deliver accessible and affordable Christian education globally. Starting with just 20 students, Miscio now serves over 600 students from 26 countries. Its operations span the United States and Uganda, supported by a team that grew from 5 to 15 members. Miscio’s innovative online education model opens opportunities to students worldwide, aligning with its mission to empower individuals through education.
“We started with a small pilot group of about 20 students, and now we’ve served well over 600 students in total. It’s been an incredible journey.” – Caleb Hiddleson
Initially, Miscio used spreadsheets and manual processes to manage student inquiries and enrollments, quickly becoming overwhelmed as the organization grew. Data disorganization created inefficiencies and led to significant hidden costs, with critical information often falling through the cracks.
“The disorganization was just so chaotic, and it created so much wasted time… All the soft costs we accrued were innumerable. Growth breeds complexity… it spun out of control.” – Caleb Hiddleson
Realizing the urgent need for a robust CRM, Miscio selected LeadSquared due to its comprehensive features tailored for educational institutions.
Miscio implemented LeadSquared in 2020, completing the onboarding in 3–4 months with strong support from LeadSquared’s customer success team. The platform enabled automated, personalized communication sequences immediately upon student inquiry, significantly enhancing engagement.
“Each and every day those automations are running… LeadSquared is powering a very streamlined, highly personalized, and very efficient communication system.” – Caleb Hiddleson
LeadSquared also streamlined large-scale events, like Miscio’s annual Missio Sunday, efficiently handling over 1,000 leads in a single day through custom landing pages and automated workflows. Analytics provided valuable campaign insights, allowing continuous strategic improvement.
LeadSquared dramatically improved Miscio’s operational efficiency. By replacing manual spreadsheets with LeadSquared’s unified platform, Miscio achieved measurable improvements: response times improved by 20%, conversion rates rose steadily (1–2% annually), and automation saved hundreds of man-hours, significantly boosting team efficiency. Miscio expanded student enrollment from 20 to over 600 without staff burnout.
“Hundreds of man-hours, perhaps thousands, have been saved… this system has allowed our team to 10X their own capacity.- ” – Caleb Hiddleson
These improvements also enhanced staff morale and retention, helping Miscio avoid burnout even during periods of rapid growth. With streamlined operations, Miscio could sustainably scale its mission globally, expanding its student base far beyond initial expectations.
“Since we started in 2018, there’s no way we could have served the number of students we’ve served without the help of LeadSquared.” – Caleb Hiddleson
Ultimately, LeadSquared provided Miscio with the essential infrastructure to scale effectively, supporting their mission to deliver accessible global education.
West Coast cuts response times by 20% using FloStack and LeadSquared
