West Coast cuts response times by 20% using FloStack and LeadSquared

thomas-newman

“LeadSquared is up all day; it’s our compass that keeps me on task with things,.. I don’t know how we’d operate without it. It keeps us organized, informed, and our enrollment slots filled. Anyone with access sees real-time lead status and history. It’s top-notch.”

West Coach Training
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10x your sales productivity with LeadSquared.

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Zero

Lead Leakage

Integrated

LOS and LMS solutions

Automated

Lead distribution

How LeadSquared Helped:

  • 20% faster lead response time
  • Real-time lead tracking dashboard
  • Self-scheduling via FloStack integration
  • Dormant leads re-engaged effectively
Zero

Lead Leakage

Integrated

LOS and LMS solutions

Automated

Lead distribution

Ready to get started?

About West Coast Training

Since 1959, West Coast Training has prepared individuals for careers as heavy equipment and crane operators. The campus is located approximately 45 minutes north of Portland International Airport, on the banks of the Columbia River near Woodland, Washington. The program combines an industry-aligned curriculum, experienced instructors, and a well-maintained fleet of equipment. Operated by a small team, training is delivered in compact cohorts that begin every four weeks.

Legacy Processes

Until late 2018, daily inquiries (10–15 on average) arrived by email, phone or e-mail. Tom recalls rifling through paper files to track prospects: “It was somewhat cumbersome. It worked, but… things could fall through the cracks.” Manual handoffs between admissions, registrar and career services introduced delays and made re-engaging past leads almost impossible.

CRM Deployment

In December 2018, the school adopted LeadSquared. By February 2019, six core users—including Tom, registrar and career-services lead—were operating from a unified dashboard. “LeadSquared is up all day. It’s our compass that keeps me on task with things,” Tom explains. Automated email summaries and in-app reminders ensure every callback—whether tomorrow or twelve months ahead—remains visible.
Imagine a big company that has an influx of 500+ leads a day that are from different regions, language preferences, and have varied requirements. When this workflow can be automated based on a said criterion, it can lead to a much more hassle free and transparent process in the back end.

FloStack Upgrade

Shortly thereafter, West Coast Training integrated FloStack’s scheduler. Prospective students now self-book appointments online, syncing directly to staff calendars. As Tom observes, “It removes friction—people answer recognized numbers, get reminders, and we can have real-time, scheduled touchpoints rather than cold calls.”

Outcomes

Response times halved. Dormant inquiries resurfaced through systematic nurture. Every morning, Tom and his team begin with a clear digest of new leads and pending tasks, rather than hunting for misplaced notes. Six decades after its founding, West Coast Training preserves its hands-on ethos and small-class intimacy—now underpinned by a streamlined, reliable process and a trusted partner, with LeadSquared.