Unitek’s three brands operate in different states with different regulatory bodies and are faced with different initiatives.
They needed a CRM with the capability to create automations for each brand. By putting LeadSquared to work, Unitek’s colleges have been able to automate texts and emails at a highly granular level. Michael said it’s been effective because of the powerful and flexible ability to create “if/then” scenarios that trigger timely communications based on the stage the prospective student is in.
Michael talked about how Unitek is committed to making sure students are fully informed throughout the enrollment process and LeadSquared has equipped the schools to deliver timely responses via email, text, or phone. He said the ability to manage many different automations has helped Unitek continue to grow.