Unitek Learning Accelerates its Response Time and Increases Conversion with LeadSquared

“Speed to lead is a critical component in our industry. Since moving to LeadSquared—and using their underlying dialer—we are now looking at, at worst, about 5 minutes and the average response time is now 2.7 minutes. It’s accelerated our contact rate and increased conversion.”

Michael CollinsVice President of Admissions

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Increased

Student
Conversions

80%

Decrease in TAT

Improved

Lead Management

360° View

Across Enrollments

Unitek Learning loves LeadSquared for:

Automated customer communications
Easy implementation

Accelerated team productivity
Complete student journey tracking

Unitek Learning is a network of accredited colleges delivering vocational training primarily in nursing and health. The company has three different brands and 19 campuses in California, Nevada, Arizona, New Mexico, Utah, and Idaho.

Since 2019, LeadSquared has enabled Unitek to unite their campuses and their many departments and work from a common database. The platform is being used by:

Admissions—for contacting and scheduling appointments
Student services—for scheduling assessments and tests in the enrollment process
Marketing—to target the leads with content based on the prospects’ interests
Helpdesk—to conduct open house or seminar programs
Campus directors—to monitor conversion rates and enrollment
Workforce development team—to improve the admissions process and increase enrollment.

Implementation made easy

Michael Collins, Unitek’s Vice President of Admissions, had worked with a number of CRMs before but he always found the implementation process to be long and tedious. This wasn’t his experience with LeadSquared. He applauded how LeadSquared simplified—and accelerated—the process with stellar support.

“Specific people were assigned to us and stayed with us not only through the initial implementation and the go–live, but throughout the preceding months, which was tremendously valuable. They really smoothed out the implementation process and made it much shorter than it normally is.”

Michael CollinsVice President of Admissions, Unitek Learning

Unitek’s CampusNexus (now Anthology Student) SIS is seamlessly integrated with LeadSquared. The complete student journey is mapped in LeadSquared and the enrollment flow is performed in CampusNexus. Every step of enrollment is updated back to the SIS to give users a 360-degree within LeadSquared.

Complex communications challenges

Unitek’s three brands operate in different states with different regulatory bodies and are faced with different initiatives.

They needed a CRM with the capability to create automations for each brand. By putting LeadSquared to work, Unitek’s colleges have been able to automate texts and emails at a highly granular level. Michael said it’s been effective because of the powerful and flexible ability to create “if/then” scenarios that trigger timely communications based on the stage the prospective student is in.

Michael talked about how Unitek is committed to making sure students are fully informed throughout the enrollment process and LeadSquared has equipped the schools to deliver timely responses via email, text, or phone. He said the ability to manage many different automations has helped Unitek continue to grow.

Faster responses to inquiries

Michael explained their admissions offices used to be bogged down with manual processes for taking in new leads and assigning them to admissions reps. Now, with LeadSquared, automation kicks in to capture leads and assign them to the appropriate team member for fast follow-up.

“The staff is much more efficient. They no longer have to handle time–sensitive lead assignments manually. And our managers no longer have to keep checking to make sure leads are being handled by the right people.”

Michael CollinsVice President of Admissions, Unitek Learning

Email made easy

Michael said the marketing team at Unitek is delighted by how LeadSquared makes it easy to build emails based on templates.

“Without a lot of experience or HTML ability, anybody on the team is able to build emails that look really clean and professional and send them within LeadSquared.”