“Since we’ve started using LeadSquared, we respond to student inquiries often within minutes, usually via text. That faster follow-up has boosted engagement, and we’re seeing more applications each year.”
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Turnaround time
Application volume
Pipeline visibility
Brand messaging
Located in California, Sacramento Ultrasound Institute (SUI) is a hands-on allied health education provider specializing in diagnostic imaging programs. Its accredited programs include Diagnostic Medical Sonography, Cardiac Sonography, MRI Technology, Radiologic Technology, and Invasive Cardiovascular Technology. The institute operates from a single campus, maintaining a close-knit, hands-on learning environment.
SUI’s Admissions team uses LeadSquared daily to manage the entire student journey – from the first inquiry to enrollment. SUI leadership relies on dashboards and Smart Views for real-time visibility.
SUI’s growth outpaced the capabilities of its earlier, email-only CRM. Stephanie explained that the team needed a robust, vertical-focused solution – something that could manage student outreach, automate follow-ups, and generate instant reports while preserving flexibility and creativity.
LeadSquared offered exactly that: a scalable platform that could track engagement, standardize communication, and eliminate manual bottlenecks, without compromising SUI’s personalized approach to admissions.
“We wanted a system that could help us manage outreach, track engagement, and automate the repetitive parts—without losing our personal touch. LeadSquared gave us that flexibility and creativity we needed to stay true to who we are as a school.”
LeadSquared’s automations trigger immediate responses to new inquiries, ensuring no student waits for information. Smart Views and tasks give admissions and leadership clear visibility into every prospect’s status, helping them prioritize follow-ups.
Built-in email and SMS campaigns allow counselors to reach students on their preferred channels – especially text – while reusable templates ensure every message aligns with SUI’s brand and tone.
Stephanie shared that this automation-first setup keeps admissions “smooth, efficient, and responsive,” even as inquiry volume continues to grow.
LeadSquared has transformed SUI’s admissions efficiency and student experience. Stephanie noted that response times have dropped to just a few minutes, leading to higher engagement and a steady rise in applications year over year.
Pipeline visibility has improved dramatically, giving the team clarity on where every lead stands and allowing faster interventions when needed. SUI now has a smoother, more transparent journey for both prospects and staff.
SUI credits LeadSquared’s customer success team for being proactive and reliable. Stephanie shared that their customer success manager regularly checks in and schedules face-to-face sessions within a day whenever help is needed.
“I absolutely love the LeadSquared team. They go above and beyond—we feel genuinely supported.”
LeadSquared has become a key driver in SUI’s operational growth, empowering the admissions team to move faster, communicate better, and stay on brand.
“LeadSquared has helped our school grow—and could be a major reason we’ve scaled in recent years. It’s a CRM that cares, with the guidance and templates we need while letting us stay true to our brand.”
