Higher Education Texting Platform
Meet students where they are with LeadSquared’s intuitive texting platform, tailored for higher education institutions.

Let’s be real—when was the last time you saw a college student eagerly checking their
email? Today’s students live on their phones. LeadSquared’s higher ed texting platform
helps you connect instantly and engage them in the moment that matters most.
Your admissions team has enough to learn without mastering complicated software. Our texting platform for higher ed integrates smoothly with tools you already use, and popular providers like Twilio and CallTrackingMetrics, so you’re up and running fast.
Running communications for satellite campuses or different schools within your university system? Our centralized dashboard lets you customize messaging for each location while maintaining consistent branding and compliance.
What exactly is a college text messaging platform?
Think of it as a sophisticated SMS system designed specifically for higher education. It lets colleges and universities send timely, relevant text messages to students, applicants, and staff—whether that’s application reminders, financial aid updates, or campus safety alerts. It’s way more powerful than the basic texting tools you might use personally.
What about privacy laws?
Platforms like LeadSquared are built to comply with federal regulations like FERPA (protecting educational records) and TCPA (governing text marketing). Students opt in to receive messages, and you maintain full control over their data and communication preferences.
How does texting actually help with student recruitment and retention?
Students check their phones constantly but rarely open emails. Text messaging gets their attention when it matters most—like reminding them about scholarship deadlines or following up after a campus visit. The immediacy and personal feel of texting helps build stronger connections throughout the entire student lifecycle.
Can we set up automatic messages based on what students do?
Yes! This is where things get really powerful. You can trigger personalized texts when students submit applications, miss deadlines, register for events, or even when they haven’t engaged in a while. It’s like having a 24/7 recruitment counselor who never forgets to follow up.
Can we use texting beyond just admissions and recruitment?
Definitely! Once students enroll, texting works great for academic reminders, campus event notifications, emergency alerts, career services updates, and even alumni engagement. The platform grows with students throughout their entire relationship with your institution.
What makes this different from just using our phones or basic group texting?
Regular texting tools can’t integrate with your student information system, track engagement, or manage compliance. A higher education platform like LeadSquared connects your texting to actual student data and outcomes—so you can see which messages lead to enrollments, not just opened texts.