Your Students Aren‘t Checking Emails
(But They’ll Read Your Texts)

Let’s be real—when was the last time you saw a college student eagerly checking their
email? Today’s students live on their phones. LeadSquared’s higher ed texting platform
helps you connect instantly and engage them in the moment that matters most.

Smart text messaging for student recruitment that works

Our higher education text messaging platform lets you send personalized messages about application deadlines, campus visit reminders, and scholarship opportunities—all with automated follow-ups that feel genuinely helpful, not pushy. Now you can stop playing phone tag with prospective students.

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One platform for your entire campus ecosystem

Whether you’re managing communications for a small liberal arts college, a career school, or a sprawling state university system, LeadSquared connects seamlessly with your existing student information systems (SIS), CRM platforms, and recruitment tools. No more switching between five different dashboards.

One platform for your entire campus ecosystem

Grow without the growing pains

From handling 50 inquiries to 5,000, our platform scales with your institution. Your admissions counselors can focus on building relationships instead of managing technical complications.

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Conversations that happen automatically (but don’t feel robotic)

Set up thoughtful message sequences that send FAFSA reminders, orientation details, and check-ins based on where students are in their journey. It’s like having a personal assistant for every prospective student.

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Never miss a moment that matters

When a student texts back at 11 PM asking about their application status, your team gets instant notifications. Set up smart escalations so urgent questions always find the right person, even during busy enrollment seasons.

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See what‘s working (and what isn’t)

Track everything from message delivery to enrollment conversions with dashboards that make sense. No PhD in data science required—just clear insights that help you connect with more students.

See whats working

More Than Just Messaging—It’s About
Making Connections

Get your team texting in minutes, not months

Your admissions team has enough to learn without mastering complicated software. Our texting platform for higher ed integrates smoothly with tools you already use, and popular providers like Twilio and CallTrackingMetrics, so you’re up and running fast.

No complex training required

Manage multiple campuses without the headache

Running communications for satellite campuses or different schools within your university system? Our centralized dashboard lets you customize messaging for each location while maintaining consistent branding and compliance.

Manage multiple campuses without the headach

Every message feels like it was written just for them

Use student data to send relevant messages about their intended major, financial aid eligibility, or campus events they’d actually want to attend. It’s personalization that doesn’t feel creepy.

Every message feels like it was written just for them

Stay compliant without the stress

Built with FERPA and TCPA compliance from day one. We handle the regulatory complexity so you can focus on building relationships with students and their families.

Stay compliant without the stress

Manik Nangia

“LeadSquared has literally changed how we are able to interact not only with each other, but also directly with our potential and existing student base. The ability to streamline communication is such a timesaver on a day-to-day basis.”

Katie Sellers, Assistant Dean, Esthetic Institute

Want to see how it works for your institute?

FAQs About College Text Messaging Platforms

What exactly is a college text messaging platform?

Think of it as a sophisticated SMS system designed specifically for higher education. It lets colleges and universities send timely, relevant text messages to students, applicants, and staff—whether that’s application reminders, financial aid updates, or campus safety alerts. It’s way more powerful than the basic texting tools you might use personally.

What about privacy laws?

Platforms like LeadSquared are built to comply with federal regulations like FERPA (protecting educational records) and TCPA (governing text marketing). Students opt in to receive messages, and you maintain full control over their data and communication preferences.

How does texting actually help with student recruitment and retention?

Students check their phones constantly but rarely open emails. Text messaging gets their attention when it matters most—like reminding them about scholarship deadlines or following up after a campus visit. The immediacy and personal feel of texting helps build stronger connections throughout the entire student lifecycle.

Can we set up automatic messages based on what students do?

Yes! This is where things get really powerful. You can trigger personalized texts when students submit applications, miss deadlines, register for events, or even when they haven’t engaged in a while. It’s like having a 24/7 recruitment counselor who never forgets to follow up.

Can we use texting beyond just admissions and recruitment?

Definitely! Once students enroll, texting works great for academic reminders, campus event notifications, emergency alerts, career services updates, and even alumni engagement. The platform grows with students throughout their entire relationship with your institution.

What makes this different from just using our phones or basic group texting?

Regular texting tools can’t integrate with your student information system, track engagement, or manage compliance. A higher education platform like LeadSquared connects your texting to actual student data and outcomes—so you can see which messages lead to enrollments, not just opened texts.