LeadSquared unites every growth function — from marketing, admissions, and field recruitment in higher education to patient acquisition, care coordination, and field outreach in healthcare — into one connected system, giving enterprises the speed, intelligence, and control they need to scale.
Users globally
Customers
Patient Journeys
Student Inquiries
Growth comes with complexity. Managing it shouldn’t be chaotic. We built LeadSquared around one belief: when technology simplifies growth, institutions can focus on what actually matters — building meaningful relationships with every student, patient, and customer they serve.
The people in our customers’ systems aren’t just leads. They’re people making life choices — about their education, their health, their future. That’s what drives us to build with more care, more depth, and more intention than the alternatives.
Through automation, AI, and intuitive design, we’re helping American healthcare and higher education teams move faster, engage deeper, and grow smarter — every single day.
Three principles. Shaped over thirteen years. Present in every product decision, every customer conversation, and every product we ship.
We don’t just sell software. We work as partners in our customers’ success — adapting technology to your world, not the other way around.
President and CEO
“The onboarding process was phenomenal. They felt like an extension of our own team, fully committed to our success.”
“They will work with you to help you reach your goals.”
“Your business cases are equally important to LeadSquared as they are to you.”
Faster time-to-value. Lower total cost of ownership. The flexibility enterprise teams actually need — without the implementation marathons of legacy CRMs.
Vice President
“If you’re looking for value and speed, LeadSquared is the logical choice. Two years in, we continue to see its impact and keep finding new ways to use it.”
“If I can dream it, your team can build it.”
“They are able to really take our vision and make it reality.”
Healthcare workflows are nothing like higher education. Higher education is nothing like financial services. And we build nothing like the generalists.
Director of Admissions
“The team needed a robust, vertical-focused solution – something that could manage student outreach, automate follow-ups, and generate instant reports while preserving flexibility and creativity.”
“LeadSquared has the ability to just kind of put it all together.”
“It’s really allowed us to have that full scope of the entire enrollment process.”
We don’t just sell software. We work as partners in our customers’ success — adapting technology to your world, not the other way around.
Faster time-to-value. Lower total cost of ownership. The flexibility enterprise teams actually need — without the implementation marathons of legacy CRMs.
Healthcare workflows aren’t the same as higher education. LeadSquared is built vertically — purpose-built for each industry’s nuances, regulations, and results.
In 2011, we founded MarketXpander Services — a marketing agency working closely with enterprise clients.
What we kept seeing was the same: CRMs that recorded activity but didn’t drive performance. Sales teams spent more time updating tools than actually selling. Every customization was a costly, time-consuming battle.
So we built something different. In 2013, LeadSquared launched — fast, intuitive, and built for growth.
Thirteen years on, LeadSquared has grown into a vertical-first, end-to-end growth platform operating across four continents. We entered the US market in 2021, backed by IFC, with a dedicated North America team and a growing roster of American enterprise customers across healthcare, higher education, and financial services.
Growth may be complex. But it should always be structured, intelligent, and empowering.
Our belief has never changed: no two industries work the same, so their technology shouldn’t either. With AI-driven automation, purpose-built workflows, and real domain depth, we help organizations streamline everything from marketing and admissions to patient engagement, field outreach, and student success — all from one connected system.
Explore our journey through the years of growth, innovation, and success
In April 2026, LeadSquared brought together enterprise leaders from across American healthcare and higher education in Nashville for Elevate — our first US flagship gathering. Over two days, executives joined LeadSquared’s leadership — alongside speakers from Amazon Web Services and Level Agency — to work through the real problems.
These weren’t product demos. They were working sessions — peer-to-peer, practitioner-led, built around the belief that the best outcomes come from the right connections.
Introducing LeadEdge — LeadSquared’s AI Lab
Also unveiled at Elevate: LeadEdge, our dedicated innovation hub for building practical, responsible AI in healthcare and higher education.
Not a research lab. Not a roadmap slide. A live proving ground where every capability is tested against real enterprise workflows — with the people closest to the problem helping shape the solution.
Nilesh has spent over a decade shaping LeadSquared into a product-led, execution-focused organization. He is known for his focus on operational excellence, customer value, and building technology that simplifies growth. Before LeadSquared, he co-founded Proteans (acquired by Symphony Teleca) and began his career at IBM. He holds a degree in instrumentation engineering from Delhi University.
Prashant has been focused on scaling LeadSquared into one of the most trusted vertical-first CRMs globally. With deep expertise in building robust, high-availability platforms, he leads customer success and operational delivery, ensuring consistent performance for thousands of enterprises. Before LeadSquared, he co-founded Proteans with Nilesh. He holds a master’s in mathematics and computer science from IIT Delhi.
Prithwi has over two decades of experience scaling businesses in the U.S., with deep expertise in healthcare and enterprise technology. He was instrumental in growing Emids into a high-growth healthcare IT firm. At LeadSquared, he leads North America strategy, focusing on market expansion, customer success, and enterprise partnerships.
Pankaj brings nearly three decades of experience scaling SaaS and fintech platforms, with engineering leadership roles at BharatPe, Razorpay, Intuit, and Sun Microsystems. A hands-on technologist, he has built strong teams and shipped cloud-native products at scale. At LeadSquared, he drives technology vision, reliability, and AI-first innovation.
Vineet is a product leader with 20+ years of fintech and SaaS experience, previously heading product at Pine Labs and GoTo Financial. Known for his data-driven, outcome-focused approach, he simplifies experiences and accelerates execution. At LeadSquared, he leads product vision and roadmap as we reimagine and scale the platform.
Vivek is a techno-functional leader with 24+ years of experience across various industries, managing large teams, P&L, and customer experience. At Razorpay, he led customer success, contact centers, pre-sales, tech support, and Salesforce strategy. Previously at Simplilearn, he scaled global operations and drove P&L optimization. Six Sigma–certified, he excels in GenAI transformation, process improvement, and building scalable teams.
Chandra brings nearly two decades of strategic finance leadership in the IT industry. He has held multiple roles building and scaling global finance operations at Vee Healthtek, Excelra Knowledge Solutions, and Wipro. Known for leading high-performing global teams, his expertise spans FP&A, M&A integration, revenue optimization, cost management, and operational excellence.
LeadSquared’s North America leadership on the ideas shaping the future of higher education and healthcare.
A patient calls your practice. Someone means to follow up. A task gets added to a mental list. And then life moves on.
Most healthcare practices today are running separate tools for intake, engagement, and scheduling. Somewhere between those processes, the patient gets lost.
The intake experience sets the tone for everything that comes after. It’s the first impression. And for a lot of patients, it’s the moment they decide if they feel safe, heard, and taken care of.
Behavioral health leaders are expected to scale care, fix broken systems, and inspire teams, all while staying true to their mission.
Before we dive into another year of changes it’s worth pausing to ask: What actually worked in 2025? What improved care? What slowed teams down?
The people, the places, the work.
510 Thornall Street, Suite 210, Edison, NJ 08837
Embassy Omega Block, Tech Square, Kadubeesanahalli, Bengaluru 560103
Office No. F41, Commercial-5 Building, Saih Shuaib 2, Dubai
3141, Anas Ibn Malik Road, Al Malqa, Saudi Arabia
Whether you’re looking to accelerate enrollment, streamline financial services sales, or scale patient acquisition — LeadSquared is ready to partner with you.
