AI-Powered Education CRM

Digitize your admissions cycle with LeadSquared. Map student journeys. Deliver superior experiences with 360-degree tracking and analytics

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Maggie Zaman

Director of Admissions

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“With LeadSquared, we can take a deeper look at our processes and utilize new technology to study how we’re doing as an institution. We always keep our mission at the forefront of everything we do, and LeadSquared has helped us bring information to students much faster.”

Reduced

TAT

85%

Start Show Rate

Over 10%

Lead to Inquiry Conversion

Dana B. Hutton

Chief Marketing & Enrollment Management Officer

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“With several different systems housing our prospective student data, sending a text message or email blast used to take 6-8 hours of work: running an inquiry report, exporting it to Excel, filtering, checking contact information, and sending the message. Now it takes 6-8 minutes.”

Reduced

TAT

15%

New Inquiry Rate

Over 11%

Appointment Show Rate

Michael Collins

Vice President of Admissions

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“Speed to lead is a critical component in our industry. Since moving to LeadSquared—and using their underlying dialer—we are now looking at, at worst, about 5 minutes and the average response time is now 2.7 minutes. It’s accelerated our contact rate and increased conversion.”

Increased

Student Conversions

85%

Decrease in TAT

Improved

Lead Management

Kayla Ferland

Business Development Manager

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“LeadSquared saves 20-30% of my time. With a click of a button, I can analyze our marketing campaigns using detailed reports to find out what’s working and what isn’t. In the marketing world, I haven’t seen any other CRM like LeadSquared.”

30%

Time Saved

93%

Increase in Student Engagement

End-to-end

Funnel Visibility

Higher Education CRM for all Institutions – Big or Small

Higher Education

Complete admissions platform for student acquisition, application tracking, student journey tracking, enrollment, and more.

Career Schools

Purpose built CRM for career and vocational training schools. End-to-end platform for student life-cycle management.

Build a Digital-first Admissions Process

Manage every touchpoint for student onboarding
on a single platform

1. Inquiry Capture

Avoid missing out capturing inquiries from various sources like website, social media, ads, partners, walk-ins, and more with LeadSquared’s one-click integrations.

2. Inquiry Distribution

Use pre-set distribution logics to assign the right counsellor for the right query as soon as it is placed.

3. Automated Student Response

Send out automated email communication acknowledging every student inquiry to start their journey on a personalized note.

4. Applicant Portal

No more paper-based forms. Capture, collect, and inform students on the progress of their application details via custom student portals.

5. Omnichannel Engagement

Enable counselors to have conversations across multiple channels – emails, text messages, WhatsApp while capturing the entire journey on LeadSquared.

6. Student Journey Mapping

Track every student activity and their movement through the funnel. Auto-update student stages based on the actions they take. Access a one-click view of your entire admissions funnel.

7. Student Nurturing

Engage with students by sharing relevant information, documents, interactive messages, and more to help them make the decision to study with you easier.

8. Marketing Automation

Build robust automation for counselors and marketers to send out timely communications. Acknowledge each important action that a student takes to build the trust in your university.

9. Admission Analytics

Get a bird’s eye view of your channel, team, investment avenues to minimise decision-making time. Gain qualitative insights to make data-driven strategic changes during peak admissions cycle.

10. SIS Integration

Do not lose out on the pre-enrollment engagements. Share student information to and from your student information system.

11. Data-Privacy and Security

Ensure highest level of compliance with LeadSquared’s HIPAA, GDPR, ISO/IEC27001, and SOC certified solutions for enrollment management.

12. Opportunity Management

Map and convert multiple opportunities for the same student. Assign counsellors based on courses applied, campus, geography, etc and track each movement.

13. Payment Integrations

Initiate payment links, integrate multiple payment gateways, and auto-send status updates on payment completion/failures to counselors and students.

14. WhatsApp Business APIs

Connect WhatsApp business accounts with LeadSquared to converse with ease. Answer student queries in real time, engage with pre-approved templates, and track multiple conversations.

No Need to Switch Tabs Anymore–Enable 1-Click Integrations

An End-to-End Admissions CRM for All Your Teams and Prospects

Tele-calling Teams

Administrative Staff

Students

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Education CRM Checklist

Here is a list of important capabilities
in an Education CRM you choose

Student Management
Student Response Automation
Landing Page Builders
Payment Collection
Counselor Dashboard
Alerts and Notifications
Discount Offer Generators
Productivity Tracking
Inquiry Source Attribution
Referral Management

Applicant Portal
Student Quality Score
Dynamic Student Forms
WhatsApp Integration
User-friendly
Call center capabilities
Email Marketing
Custom Reports
Student Counselor Mapping
Publisher Management

Opportunity Management
SIS Integration
Document Collection
Marketing Automation
Low Code/Intuitive UI
Bulk Messaging
Customization & Flexibility
Data Security
Opportunity Management
Student Journey Mapping

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