AI-driven Sales, Marketing, and Services Platform

Powering better

outcomes inEducationFinanceHealthcare

Loved by 1600+ organizations worldwide

New England College Lincoln Tech NSCAD University tandem Tricoci Wesper two chairs Pathways College UNIFEYE Southeastern college Lincoln Nova Vital Recovery formhealth

Why organizations choose
LeadSquared

We connect marketing, sales, and service so teams move faster, stay compliant,
and never miss a critical inquiry.

Consumer-first DNA

Built for how people actually buy.
Consumer-First-DNA

While most B2B CRMs focus on system workflows, LeadSquared starts with consumer behavior — helping teams capture intent early, engage faster, and convert more consistently.

Al that matters

And actually converts.
ai

Powered by industry expertise and complete journey data, our AI enhances routing, predicts who will convert or churn, and offers recommendations rooted in real behavior.

Industry focus

Deep industry expertise, not generic software.
Industry Focus

Generic platforms handle all prospects alike. We tailor every journey with industry-built workflows and AI for quicker value and stronger results.

End-to-end platform

One platform, zero friction.
End-to-End Platform

Organizations juggle multiple tools to move someone from initial interest to final activation. We allow all the growth teams to work on one system.

BEFORE
What teams fight
every day
AFTER
What changes with
governed Al
  • Slow first response and silent leads

  • Staff weighed down by manual processes

  • Missed appointments and melt

  • Fragmented channels and systems

  • Heavy compliance requirements

Respond in seconds, with verified answers

US home page Respond in seconds with verified answers 1

Automate key processes to reduce overload

US home page Route to the best rep automatically 1

Auto-schedule, remind, and confirm

US home page Auto schedule remind and confirm 1

One surface for chat, SMS, email, and calls

US home page One surface for chat SMS email and calls 3

FERPA and HIPAA aligned controls baked in

FERPA and HIPAA aligned controls baked in 2

BEFORE

What teams fight every day

Slow first response and silent inquiries
down arrow

AFTER

What changes with governed Al

Respond in seconds, with verified answers

US home page Respond in seconds with verified answers 1

BEFORE

What teams fight every day

Staff weighed down by manual processes
down arrow

AFTER

What changes with governed Al

Automate key processes to reduce overload.

US home page Route to the best rep automatically 1

BEFORE

What teams fight every day

Missed appointments and melt
down arrow

AFTER

What changes with governed Al

Auto-schedule, remind, and confirm

US home page Auto schedule remind and confirm 1

BEFORE

What teams fight every day

Fragmented channels and systems
down arrow

AFTER

What changes with governed Al

One surface for chat, SMS, email, and calls

US home page One surface for chat SMS email and calls 3

BEFORE

What teams fight every day

Heavy compliance requirements
down arrow

AFTER

What changes with governed Al

FERPA and HIPAA aligned controls baked in

FERPA and HIPAA aligned controls baked in 2

Outcomes you can measure

Group 2087326004
10X

Higher team capacity without
overwhelm

Group 2087326005
40%

Higher referral conversions through automation

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20%

Faster lead response TAT with quicker, real-time engagement

All results are drawn from real LeadSquared customer outcomes.

Intake and Admissions

Build stronger relationships

Keep new contacts engaged and moving forward through the process, tracking them through every part of their journey.

Intake and Admissions
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Marketing Tools

Boost your outreach

Run all your campaigns—emails, text messages, and more—from one central hub. Use advanced segmentation to deliver the right message to the right people, every time.

US-home-page-Boost Your Outreach
US home page Boost Your Outreach notification
US home page Boost Your Outreach email chat
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US home page Boost Your Outreach
US home page Boost Your Outreach google remarketing
US home page Boost Your Outreach omnichannel

Automation

Streamline workflows

Built-in automation streamlines staff workflows while delivering personalized outreach that fuels growth.

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Analytics

Learn from experience

Pull data from all your tools into a single source of truth. Turn it into insights with ready-made reports or build custom ones tailored to your needs.

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Administration

No coding skills
required

Hit the ground running with an interface that’s easy for anyone to pick up and use, ensuring teams stay fast and responsive from day one.

No Coding Skills Required_
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US home page No Coding Skills Required drag and drop

Our comprehensive product suite

Manage everything from one place—with the flexibility to keep some of your tools if you want, or replace them with ours as needed.

Marketing Suite
cloud connection

Marketing Suite

Create personalized, multi-channel journeys to drive conversions.

Sales Suite
mobile

Sales Suite

Engage buyers faster, prioritize the best, and convert predictably.

Service Suite
Service Cloud

Service Suite

Deliver faster resolutions and seamless support experiences.

Extended capabilities that go
beyond the core suite

Portals
Portals

Portals

Self-service access for applications, updates, and task tracking.

Siera
Analytics
Sierra Analytics

Siera
Analytics

Actionable insights across the customer journey.

FloStack
FloStack

FloStack

Instant personalization and scheduling at scale.

Invorto
Invorto.ai

Invorto

Autonomous voice AI for seamless customer and prospect engagement.

Converse
Converse

Converse

Conversational AI that empowers agents and delights customers.

Built for education,
healthcare, and finance

Industry-specific capabilities designed for real-world complexity.

Education Education
Education
24% lower cost-per-enrollment
Healthcare Healthcare
Healthcare
40% higher referral conversions
Finance Finance
Finance
3x faster processing
Education | 24% lower cost-per-enrollment

Capture interest, route it to the right advisor, and remove friction at every step.

  • Respond instantly on web chat and SMS.
  • Score and route leads to the best rep.
  • Nudge applications and document tasks.
  • Schedule appointments and send reminders.
  • Track conversion to class start.
Learn more
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Healthcare | 40% higher referral conversions

Lead with care. Let us handle the rest.

  • Respond to new patients instantly everywhere.
  • Auto-triage and route every inquiry.
  • Prevent referral leakage with real-time tracking.
  • Automate intake for faster patient onboarding.
  • Reduce no-shows with smart reminders.
  • View the complete care funnel easily.
Learn more
US-home-page-healthcare
Finance | 3x faster processing

Streamline lending from application to funding.

  • Capture and qualify leads instantly across channels.
  • Auto-route applications by product or priority.
  • Speed up underwriting with automated document checks.
  • Integrate with KYC, bureaus, payments, and LMS.
  • Provide real-time status updates to customers.
  • Track the full loan funnel end-to-end.
Learn more
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Works with your stack

Connect your SIS/EHR/LMS, scheduling, and analytics tools in minutes.

Plug into your existing stack instantly-ServiceCRM page

Works with your stack

Connect your SIS/EHR/LMS, scheduling, and analytics tools in minutes.

Trusted by over 1600 institutions worldwide

We specialize in streamlining workflows and boosting engagement.

Bree-Castillo

LeadSquared’s implementation has transformed our operations completely, surpassing all other platforms we’ve used at Tandem.”

Bree Castillo Chief Operating Officer
tandem
Kent Rodgers

The LeadSquared solution enabled us to nearly double our referral coordinator productivity.

Kent Rodgers VP Operations
Posterity Health logo
Dana Hutton

The system is so easy to learn and allows our admissions team to focus on supporting the student experience.

Dana B. Hutton Chief Marketing & Enrollment Management Officer
Southeastern College
Michael-Collins

Since moving to LeadSquared, the average response time has improved to just 2.7 minutes. This has accelerated our contact rate and increased conversions.

Michael Collins Vice President of Admissions
Unitek-College

Frequently asked questions

How does “governed AI” differ from basic AI features?

Governed AI ensures every AI action follows your organization’s rules, permissions, compliance needs, and data boundaries. Unlike basic AI, which generates insights without oversight, governed AI is controlled, auditable, role-based, and aligned with your internal policies—so teams get the benefits of AI without security or compliance risks.

Is LeadSquared FERPA and HIPAA aligned?

Yes. LeadSquared follows strict data-handling, access-control, and security practices aligned with FERPA and HIPAA requirements. This includes encrypted data storage, role-based access, audit trails, and secure sharing protocols to support institutions that manage sensitive student or patient information.

How quickly can we go live?

Most teams go live within a few weeks, depending on complexity, data migration, and integrations. LeadSquared provides guided onboarding, best-practice templates, and prebuilt workflows to help you launch faster and start seeing value immediately.

Do we need to replace our existing tools?

Not at all. LeadSquared integrates with your existing systems—SIS/CRM, EMR, telephony, payment gateways, LMS, marketing tools, and more. You can keep using the tools you prefer and simply connect them to create a unified workflow.

What data does Smart Answers use?

Smart Answers uses the data already available in your LeadSquared account—your records, activity history, workflows, communication logs, and configured fields. It does not use external or customer-identifiable data outside your controlled environment.

Can we customize workflows for our teams?

Yes. Every workflow—whether for admissions, sales, service, patient intake, or routing—can be customized without code. You can tailor processes by team, department, location, or business rule, ensuring each group works the way they need to.

Use real Al to make busy teams faster
and more consistent

We help you automate, personalize, and track every journey so your teams
stay informed and nobody falls through the cracks.