“LeadSquared has become as reliable as the people who have been integral to our journey. There is no higher value I can assign than calling it a team member.”
Book your 1-1 consultation today!
CSAT lift
Faster first response times
Reduction in
manual work
Hours reclaimed via automation
Zell Education is a Mumbai-based EdTech startup that has been making waves in the Accounting and Finance space. With innovative and affordable courses, designed to bridge persisting skill gaps and empower students to crack competitive exams and land lucrative job opportunities with ease. Serving both B2B and B2C audiences, Zell balances rapid growth with high-touch learner experiences.
After evaluating category leaders like HubSpot for marketing and Kapture for support, they chose LeadSquared to bring sales, marketing, and service onto a single operating layer. Today, it underpins how Zell manages growth and delivers consistent student experiences across both B2B and B2C.
As they continue to drive positive change and scale in the highly competitive EdTech market, they’ve made it a point to distinguish themselves with superior support and seamless student journeys, powered by LeadSquared’s end-to-end solutions.
As Zell Education expanded its programs and learner base, the leadership team needed a unified operational backbone, something that could bring together sales, student experience, support, and placements without adding complexity.
LeadSquared became that central layer where data, workflows, communication, and insights come together to power consistent, high-quality learner experiences.
A key requirement for Zell was a system flexible enough to match the way they work— not the other way around.
LeadSquared’s configurability allowed every team to run their exact processes on a single platform:
“Every new capability feels practical and relevant to our business, not just another
feature.”
-Pratham Barot, CEO & Co-founder, Zell Education
This adaptability ensures that as Zell evolves, the platform evolves with them.
With rising volumes across B2C and B2B programs, manually managing engagements, follow-ups, tasks, and tickets was no longer feasible.
LeadSquared’s automation engine now drives both operational efficiency and elevated learner experience.
How automation improves CX
These automations collectively eliminate 90% of manual work, reclaiming 1000+ hours that teams now spend on meaningful student interactions.
Zell operates on a diverse, fast-moving tech ecosystem—LMS, attendance systems,
WhatsApp, Zoom, telephony, payment gateways, and internal tools.
LeadSquared acts as the single source of truth that brings these pieces together.
Integrated data improves learner experience
This unified layer removes silos and strengthens collaboration across Sales, Support, Academics, and Placements.
With all touchpoints flowing into one profile, teams now see the full picture:
This visibility powers a connected CX engine that supports both student success and revenue opportunities.
“From how the student came in to how their journey progresses, everything is
streamlined in one system. That visibility has been transformative for us.”
-Abbyshek Chandra, VP – Customer Experience.
Support isn’t just faster; it’s more contextual. Sales isn’t just proactive; it’s more relevant.
Every team now operates on dashboards built for their daily decision-making — giving them clarity on what’s working and what needs action.
Zell’s leadership now tracks
This shift from reactive to real-time, insight-led operations has helped Zell scale without friction.
With LeadSquared, Zell Education now runs on a unified platform that supports their entire student lifecycle—sales, support, academic operations, and placements.
They’ve achieved:
Zell Education now supports both B2C and B2B learner journeys on the same infrastructure, without compromising personalization or speed. What started as a CRM decision has become the operating foundation for how Zell scales, serves, and succeeds.
