Facebook Conversions API integration with LeadSquared CRM helps optimize ad targeting, decrease the cost per result, and measure outcomes across Meta technologies. Using this integration, LeadSquared sends offline conversion data w.r.t lead stage change. This marketing data helps enable ad personalization, optimization, and measurement across Meta technologies so that your ads are shown to people who are more likely to find them to be relevant.
1. Sync Converted Leads in Real-time: Easily sync your Leads to Meta as they are captured using the lead Ads connector for efficient conversion and impactful retargeting
2. Send custom Lead Funnel events: With the LeadSquared Facebook Conversions API connector, you can include additional customer information parameters that help increase matched events and your event match quality
3. Optimize ads for actions that happen later in the customer journey: This information helps the system show your ads to customers who are more likely to generate value for your business
4. View detailed logs: View detailed logs for each Sync job to avoid any data leakage