Are you looking for fresh B2C Sales leads? Here are highly effective ideas you can try to ramp up your marketing and ROI.
Every business is always looking for one more strategy to attract new customers. In theory, all organizations can use most lead generation strategies out there. But some are just better for the B2C space.
Today, I am going to share with you some of the most effective B2C lead generation ideas. You can easily customize these for your specific brand and audience.
Now let’s understand how to execute these techniques.
1. Create detailed guides that solve a problem from start to finish
There are so many out there claiming to be experts or gurus without really pulling their weight. Your customers are hungry for answers to their pressing issues. They are tired of motivational grovels that lead nowhere. Consumers love brands that are willing to share complete solutions about their problems at hand, and genuine answers to their queries.
Create easy-to-follow e-books that your customers will love. Within these guides, be transparent about everything you can do for them. To complete the lead generation strategy, add a call to action. It does not have to be a direct link to use your services. It could be a soft-selling strategy. For example, you can ask them to send emails about other questions they might have.
You can also invite them to leave comments on your company pages about their thoughts.
When your customers see how transparent you are, it inspires them to trust you. Ultimately, you can look forward to superior leads than you could ever have every other way.
Another way to help your customers deal with their problems is via bite-size courses or tutorials. For example, ScripBox offers short, interactive courses on investment topics. Similarly, in the education sector, people might be looking for answers to a particular matter, say Pythagoras theorem, or maybe Machine Learning models for healthcare. So, short courses are helpful and provide customers a get-go solution when they do not have ample time and patience to go through elaborate e-books.
When you genuinely answer their queries, customers would be happy to engage with your business.
2. Provide video solutions
Video marketing is remarkably driving sales for many brands. According to Wyzowl, 80% of video marketers say the video directly boosts sales. It is a perfect way to reach and keep your clients. However, most businesses only create promotional videos. They do not look for ways to solve real problems for their target audience. That should be your opportunity to do things differently.
You can make videos as lead magnets. Your audience will be grateful for your solutions to their problems.
Not sure how to begin?
Let us look at an example. Say you own a pest exterminator company. You can create DIY how-to videos on how your potential customers can keep pests out of their homes. Also, consider creating videos to teach them about pest control myths. By educating, you prove your credibility and make raving fans out of your audience. It may not bring in leads instantly but will build brand awareness and loyalty to eventually generate leads for your business.
3. Contribute to other blogs and websites
Besides your blog, contribute informative articles to other blogs and websites. Why? It helps your potential customers learn how you can help them solve their needs. It is also a great way to help them understand that you are an expert at what you do. Not sure about the contributions to make?
Begin by assessing the pain points of your customers. Write and publish informative articles that can deal with each pain point. We recommend fulfilling one need per post, thereby increasing engagement without overwhelming your prospects.
Also, take note of the websites and blogs you choose for your publications. It would be best to find the right communities with your target audience to make the most impact.
4. Ask for referrals
One of the best ways to increase your B2C sales leads is through your existing customers. It takes much work to generate a single sale, so you need to look for better ways to maximize your efforts. One such is through referrals.
It is a lot easier to generate sales when your customer recommends your products and services to someone else. According to Nielsen, 92 percent of consumers choose suggestions from family and friends to advertising.
So, you should seek ways to drive your customers to get others on board. Think about building genuine buzz through impartial people ready to talk about you everywhere. Flash Tattoos used this strategy to create buzz on Instagram. It snagged Beyonce’s interest, and she requested a custom collaboration. In a short time, the company made headlines. Flash Tattoos generated over 1100% sales from that collaboration.
Loyalty programs are also a great way to drive up word of mouth for your business. DropBox is a clear example of a successful brand built from this strategy. The company encouraged existing users to get others on board to gain extra storage space.
People already needed space. So, they were happy getting it all for free. With the promise of more storage, the company built a successful brand we know today.
5. Use interactive quizzes to boost self-awareness
Quizzes are excellent ways to generate leads. But they can attract people if you appeal to their desire for more self-awareness. Consumers will likely try out your quiz if it tells them more about their personality.
However, be clear about your objectives to avoid generating irrelevant leads. For instance, say you have this quiz idea, “what does your sleep position say about your personality? If you are a pest cleaning company, then this idea will not generate high-value leads.
Suppose your brand is about gaming. Then, an interactive quiz with the theme – what does your gaming tell about your love affairs? – will fare better.
6. Cross promotions to generate B2C sales leads
Consider using cross-promotions between social media and email marketing. For example, you can use social sharing buttons in your emails. Your email subscribers will use them to share on social media or forward them to their friends.
On social media, invite people to your email community. Talk about what they can expect after joining your email list. That way, you can build your followership and email subscriptions together.
7. Leverage podcasts to build communities
Podcasts are a huge deal today. Not sure if your ideal audience is there? Take a look at some exciting stats put together by Square 2:
- Over 51% of the US population has listened to a podcast, and 22% listen every week. 45% of listeners make over $250,000 a year.
- 80% of podcast listeners are more likely to listen to an entire show.
- Most podcast listeners actively follow brands and companies with podcasts.
So, your potential and existing customers will enjoy hearing from you through podcasts. Sure, your company may already have a video marketing strategy and a blog. But people like to listen too, especially when they are driving or doing household chores. It is the final piece of the puzzle to engage your customers actively. Through podcasts, you can turn listeners into leads, customers, and, finally, brand ambassadors.
A great example of a successful podcast leads generation success story is Mind Pump. Mind Pump is a health and fitness company that sells online programs. In 2015, they launched their podcast and published over 1000 episodes. They direct listeners to download free guides in exchange for their names and emails through their shows. Then, they encourage the leads they generate to purchase their full workout programs.
8. Optimize landing pages
Your intent is highly essential, and your landing page should have one clear purpose. Therefore, I recommend creating different lead magnets and landing pages for specific purposes.
Multiple landing pages for different purposes generate better leads than a generic page. If your landing page is specific enough, you can segment your customers better. It will help you build effective nurturing campaigns for each group.
The intent is crucial when it comes to lead generation ideas. If you don’t know why a visitor has landed on a specific page, how can you speak directly to them?
9. Communicate via your social media accounts
Most businesses use social media as a “post and forget” platform. Social media is for having instant conversations with your customers. Potential and existing customers dislike brands that ignore them on social media. You have to show your level of commitment to their needs by reaching out to them there.
Sure, a few connections might slip through. But you can build trust and loyalty for your brand if you are actively answering their comments. Answer comments and seek out conversations actively. By doing this through platforms like Twitter and Facebook, you can generate great B2C sales leads.
If you use Sales CRM (Customer Relationship Management) software, then you will never miss any lead you generate through social media. Such software helps you integrate all your social channels and communicate effectively with customers without having to switch platforms.
10. Gamified content
You must have played Amazon’s Spin to Win or Nike’s NikeFuel to compete against each other’s physical activities. Google Pay also launched a collect and win cash campaign during the festive season in India.
Gamification is a great way to keep your customers engaged with your brand and offerings. Creating such content is inexpensive, and with some quirk, you may lay an impression in your customers’ minds.
People usually associate gamification with mandatory rewards. However, that’s not the case. Though prizes and cashback can help foster their interest and develop healthy competition. You can offer simple rewards like a discount on your particular products, freebies, wallet cash, to name some.
11. Revisit closed/lost opportunities
Some people already know what your company does through campaigns or referrals they got earlier. Maybe, it wasn’t just the right time to buy. Invest in strategies to revisit these prospects. They are easier to convert than freshly generated leads.
Try sending them relevant guides, blog posts, and other kinds of shareable content. Use adequate email marketing drips, and don’t forget to personalize communication. Tell them about how your business priorities are changing. Talk about the causes you are supporting or new insights they would love to learn from you.
According to HubSpot, you should aim to connect with inactive leads every six months and keep a warm and friendly approach.
You can generate tons of B2C sales leads from the strategies we shared. However, every business is unique, and so is its list of marketing strategies that perform better than the others.
Never make decisions based on someone else’s data or performance because you risk losing great opportunities. Test and experiment with different ideas to figure out what works best for your business. In the end, you will find methods that generate high value leads faster for your business.
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B2C Sales Leads FAQs
You can find B2C leads through different marketing activities like email campaigns, advertisements, blogs, social media, social communities, forums, and many more. You can also import leads from agencies to kick start your campaigns.
B2C stands for Business to Customers. B2C lead generation is a process of finding customers for your products or services.
The useful B2C lead generation strategies involve creating landing pages, email marketing, plugging chatbot on your website, advertising, and social media marketing.