Increased data availability:
As mentioned earlier, at Deeksha, we were heavily dependant on the people who were hired to handle our data using excel sheets. The data could not be comprehended by some and we had to rely on their skills as well as availability. Even knowing about the number of admissions that have happened in our centers was not easy. Moreover, it was difficult to correctly attribute where our leads were coming from.
But LeadSquared helped us mitigate this problem easily. Today, right from lead generation to admission details, everything is easily available on the platform and we don’t have to be people dependent to get to this information. We can now track our sales funnel accurately. There is also increased accountability. If a salesperson says he has done admissions, we can now verify this claim ourselves.
Before choosing LeadSquared, we were considering both Salesforce and Vtiger’s open-source platform. But due to dependency on their team for customization, we realized it may not be the most ideal option for Deeksha. Being an organization that is continuously evolving, our processes tend to be tweaked every month or even every year. Hence it may require a lot more money and time involvement, re-customizing it each time.
LeadSquared solved this problem for us. It provides us with easy customization with a drag and drop option, that helps align our CRM to our business goals in a much simpler manner. Ease of use and customization were the main reasons for choosing this solution.
We now track our entire sales cycle from prospecting to closure. We now know exactly what is happening, when it is happening and how it is happening. Salespeople now have no reason to complain. They cannot claim that there are no good leads.