800+ higher education institutions worldwide rely on us to streamline admissions and marketing
Manage the entire student journey, from capturing enquiries and processing applications to collecting documents, scheduling interviews, issuing offer letters, handling fee payments, and confirming enrolments.
Create targeted email campaigns that speak directly to students and parents with region-specific content.
Reach students and parents on their preferred communication platform with automated WhatsApp campaigns.
Create high-converting landing pages designed to perform seamlessly on mobile devices, even with slower internet speeds.
Track every aspect of your marketing performance with detailed insights specific to the education market.
Connect LeadSquared with the tools you already use:
Tailored for Indian institutions with support for education cycles, regional languages, and local payment methods, while also supporting international admissions workflows and global student communication.
Get started in days, not months. Pre-built templates mean faster time-to-value for your investment.
Purpose-built for educational institutions with features like application tracking, document management, and admission workflow automation.
Dedicated support team in India who understands your challenges. Training, implementation help, and ongoing assistance in your time zone.
Pricing designed for Indian market conditions. Improved conversion rates and reduced manual work leads to great ROI.
We specialize in streamlining workflows and boosting engagement.
“LeadSquared helps us manage the entire lifecycle of a student’s aspiration. Not only that, it also helps us communicate with the students very smoothly.”
“Its seamless integration and automation features have significantly improved student engagement and conversions, leading to a 60% increase in enrolments.”
Join the long list of educational institutions that have revolutionized their marketing and admissions with LeadSquared – the best marketing automation software for higher education.
What is marketing in higher education?
Marketing in higher education refers to the strategies and activities that colleges and universities use to attract, engage, and convert prospective students. This includes digital campaigns, content marketing, social media, admission events, and personalized communication — all aimed at showcasing programs and building meaningful connections with students and parents.
What is an example of marketing in education?
An example of marketing in education is when a university runs a personalized email campaign for prospective MBA students. The campaign may share program details, alum success stories, and scholarship opportunities, while automated workflows ensure timely follow-ups. This kind of targeted marketing helps institutions connect with the right students and increase enrolments.
What is higher education marketing automation?
Higher Education Marketing Automation helps colleges and universities streamline student acquisition by automating campaigns, nurturing leads, and personalizing engagement across multiple channels.
How can marketing automation help universities increase student enrolment?
It simplifies the admissions process by capturing inquiries, qualifying leads, sending timely communication, and ensuring no prospective student falls through the cracks—leading to higher enrolment rates.
Can LeadSquared integrate with existing university systems?
Yes, LeadSquared integrates seamlessly with student information systems (SISs), ERP, CRM, learning management systems (LMSs), and other tools commonly used in higher education.
What is the best CRM for higher education?
The best CRM for higher education is one that addresses the unique needs of universities, colleges, and training institutes — from managing enquiries and admissions to supporting student engagement. LeadSquared is a top choice, trusted by 800+ higher education institutions worldwide. It combines CRM, marketing automation, and admissions workflow management into one platform, helping teams boost enrolments and streamline communication.
How does automation improve student engagement?
By delivering personalized messages via email, SMS, WhatsApp, and other channels at the right time, marketing automation for higher education helps keep students informed and engaged throughout their journey.
Is LeadSquared suitable for both large universities and small colleges?
Absolutely! Whether you’re a large university managing thousands of leads or a smaller institution, LeadSquared can be tailored to fit your unique processes.
How does LeadSquared help admissions teams?
Admissions teams can track every student enquiry, automate follow-ups, assign leads to counsellors, and monitor progress with dashboards—saving time and increasing efficiency.
Can marketing automation support both domestic and international student recruitment?
Yes, LeadSquared helps manage campaigns for both domestic and international students, with features like multi-language support and time-zone-based engagement.
What kind of analytics and reports does LeadSquared provide?
You get detailed insights into campaign performance, lead sources, counsellor productivity, and overall admissions funnel—helping you make data-driven decisions.
What is automation in marketing?
Marketing automation is the use of software and technology to streamline, automate, and measure repetitive marketing tasks such as email campaigns, social media posting, lead nurturing, and follow-ups. It helps institutions save time, improve efficiency, and deliver more personalized experiences to prospective students.
