Higher Education Marketing Automation

Attract and enroll your applicants faster than your competition

Automate funnel movement

Do much more than just engaging your applicants with drips. Use workflows to change admission stages automatically or update any other applicant information when a pre-defined activity takes place.

Send instant enrolment notifications

If an applicant in the nurturing path takes an enrollment relevant action, the system sends a notification to enrollment team, making sure that the right applicants get immediate attention.

Create inter-dependent workflows

Create workflows that work in-sync to automate complex enrollment processes. For ex: When an applicant moves down the admission funnel, multiple nurturing paths can get triggered automatically.

Create connected systems

Use automation to update data in other SIS, marketing apps and CRMs that you use – Ex: Salesforce, Microsoft Dynamics CRM, Ellucian, Populi, MailChimp and many more.

Impress your applicants with beautiful email campaigns

No need of designer or coder. Dozens of templates to get you started


Drag and drop builder

Create visually stunning emails without any design or coding skills. Drag and drop different email elements like images, content, buttons onto the canvas and start editing.

Dozens of responsive templates

Create and send high-performing emails to drive action & retain mindshare. Mobile-first templates ensure that your campaigns look great across all devices.

Personalize every aspect

Get higher open rates, click rates and responses by personalizing every aspect of your email marketing campaigns. Deliver them at the time of your choosing.

Get advanced email analytics

Get detailed insights into every aspect of your email campaigns. You’ll know best-performing subject lines, best time and day to send your emails, the device preferences of your recipients and much more.

Create conversion optimized landing pages

Capture more leads from your PPC Campaigns


Design winning responsive landing pages

Pick and modify a template that suits your ofer and requirements, or build a landing page from scratch using drag and drop editor.

Build multilingual pages and forms

The flexibility in landing page customization extends to the language you use on the page. Create compelling landing pages and forms in any language.

Import your landing page HTML

If you have an old landing page that converts well, you don’t have to leave it behind. Import the HTML into LeadSquared in just a matter of seconds.

Get detailed conversion analytics

Know the keywords, traffic sources and locations getting you the best conversions. Know which marketing campaigns are performing well, and which ones aren’t. Make data-driven marketing decisions.

Segment your applicants for targeted campaigns

Segregate your applicants based on their demographic profiles, activities, interests and any other variable you want. Send them highly-relevant and personalized information throughout the application cycle. You can also perform custom list actions. Ex: Send all the leads in one list to a call center application for automated dialing with one click.

Segment your applicants for targeted campaigns

Add lead generation widgets on your website

Add lead generation widgets on your website

Make applicants notice and act upon your offers. Highlight fresh offers on your website in minutes with no IT support. Display relevant offers based on the interests of your applicants. Choose from compelling pre-built templates or create your own.

Empowering Admission and Recruitment Teams for 500+ Institutions


See how LeadSquared can help recruitment teams

Schedule your 30 minute online demo