Scaling Dealer Network Without Complexity: A Leadership Perspective

Why this Roundtable?

Because what we’re seeing across the manufacturing isn’t just growth—it’s transformation. Dealer networks aren’t just expanding—they’re getting smarter.

Gone are the days of managing leads in Excel or notebooks. Today, leaders are using real-time dashboards, CRM integrations, and smart incentives to turn dealer networks into true growth engines.

This roundtable brings together senior decision-makers to dig into that shift—how top manufacturing brands are moving from distribution-focused models to data-driven, dealer-first strategies that scale.

Why This Conversation?

It’s a space for CXOs to exchange perspectives, share hard-won lessons, and examine how dealer networks are evolving—from both a strategic and operational lens.

As brands look beyond just expanding reach to driving sustained performance, this discussion brings together leaders navigating the same shifts:

Key discussion points:

• Dealer Retention vs. Acquisition – Where’s the budget going, and what’s delivering real returns?
• Loyalty Programs – Are they building brand affinity or just another incentive trap?
• Onboarding at Scale – How are manufacturers enabling dealers faster and more effectively?

You’ll hear what’s working, what’s not, and where the sector is headed next. Technology Adoption – From mobile apps to CRM integrations: What’s actually moved the needle—and what hasn’t?

Speakers

Subrata Basu

VP-Marketing

NITCO

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Sandeep Abraham

President – Sales

CERA Sanitaryware Limited

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Anil Kumar

VP, Head Enterprise Business

LeadSquared