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Almost every real estate broker fears missing their sales targets. Doesn’t your team encounter this fear every month when the deadline is near? If so, did you try to figure out why your sales numbers are still dismal – despite putting in maximum efforts?
Well, I believe you must have left no stone unturned to achieve your sales targets. However, there could be some gaps (maybe technological or procedural) that you might not have identified. It could be due to the absence of CRM software. And even if you have the software, it could be because you did not choose the best CRM for real estate brokers.
What Makes It the Best CRM for Real Estate Brokers? (Essential Features)
There are numerous CRM software solutions available in the market.
But, not all of them cater to the real estate sector. There is a direct benefit to using the CRM software designed for real estate business – your people can easily relate to its components.
In this vein, let us take a look at some of the features to look out for when choosing the best CRM for real estate brokers.
1. A Great Dashboard (Functionality & Aesthetics)
The dashboard is one of the most important components of your real estate CRM. It is where you find an overview of your sales activities. One glance and you can tell if your team is doing well or not. The dashboard itself can provide numerous real-time information. For instance, you can identify the current status of leads, where they are coming from (lead sources), which sales rep is following-up with them, and so on. You can consider it your first-channel reporting tool – a summary of everything you need to know.
Also, note that the best CRM for real estate brokers is the one that matches functionality and aesthetics together.
Functionality means you can easily configure certain parts of the dashboard to suit your requirements. It immediately removes redundancy and information overload. So, you can set your view to see only relevant information. It can include sales pipeline, recent deals, upcoming action items, new leads, sales tracking metrics, which properties are getting the most traction, number of site visits, and more for a specific period.
You can take it one step further and add a customer analysis report section to your dashboard. With this, you can tell how many leads got converted over a given period. You can tell which sales process worked and apply the same method to your warm or cold leads.
For aesthetics, consider the graphical display of the dashboard. Are the details presented in easy-to-read formats – from text to colors, graphs, and charts? You will not want a clumsy dashboard when looking for the best CRM for real estate brokers.
2. Ease of Use
When asked in a survey, 65% of CRM users chose Ease of Use as their most desired feature. It outranked other features like scheduling, emailing, and data snapshots. The truth is, no one wants to spend hours over something as simple as assigning a lead to the members of the sales team. Now, this is where the real estate CRM comes into the picture. It allows users to complete tasks quickly and move on to other things.
But how do you know that your CRM is indeed easy to use?
Among other factors, it should be:
- User-Friendly: The user Interface goes beyond the overall look. It is about how users feel when coursing through the platform. Can they move from one part of the system to the other with ease?
- Fast load time: Nothing annoys tech-savvy users more than the continuous roll of the loading icon. The best CRM for real estate brokers ensures that it is almost non-existent. That is, you should be able to navigate pages on the go.
- Integrations: You must be using other software/tools for internal processes. The CRM software should integrate (either out of the box or via APIs) with other tools that you use. For example, integration with IVR or cloud telephony so that sales reps can place phone calls directly from the platform itself.
3. Marketing Automation
The best CRM for real estate companies works hand-in-hand with marketing activities. For instance, with marketing automation, you can send emails to leads automatically in response to their query. You can also choose different platforms for communication – based on the inquiry source. For example, if someone inquires about your property on Facebook, you can respond to them on Facebook itself. That said, you don’t have to juggle between systems to handle inquiries.
You can also integrate your lead generation sources (for example, Google Ads, property marketplaces, social media, etc.) with your CRM platform, which automatically passes the lead information from one system to another. Further, you can automatically share the lead information/assign leads to your call center teams. It will improve the speed-to-lead time, hence more chances of conversions. A benefit of this is the synchronization that exists between the marketing and sales teams. It also enables you to personalize your marketing campaigns based on information received from customers.
The ideal CRM for real estate agents should be flexible. It should allow you to work with other systems, streamlining marketing tasks and ensuring zero lead leakage.
Check this out: How to be a smart real estate marketer?
LeadSquared Real Estate CRM: The Best CRM for Real Estate Brokers
Ultimately, the CRM should make your sales agents more productive. CRM software can even make you the best performing real estate broker. However, there are several CRMs available in the market. Therefore, finding the best CRM for real estate can be a daunting task.
Fortunately, that decision becomes a lot easier with LeadSquared real estate CRM software. It enables real estate brokers to sell more properties and build a good relationship with customers. LeadSquared real estate CRM also comes with a mobile app to help your sales reps/agents work efficiently while being on the field. It includes all the essential features that make your work easier – from contact management to out-of-the-box integrations and intuitive dashboards.
Want to see the CRM in action? Book a free demo now.