LeadSquared unites every growth function — marketing, sales, service,
onboarding, and operations — into one connected system, giving enterprises
the speed, intelligence, and control they need to scale.
Users
Customers
Employees
Growth comes with complexity, but managing it shouldn’t be chaotic. We started
LeadSquared with one belief: when technology simplifies growth, businesses can
focus on what truly matters – building meaningful customer relationships.
Through automation, AI, and intuitive design, we help teams move
faster, engage deeper, and grow smarter…every single day.
We don’t just sell software. We work as partners in our customers’ success. Our teams integrate deeply into your processes, goals, and challenges, adapting technology to your world, not the other way around.
President and CEO
“The onboarding process was phenomenal. The dedication and continuous support from the LeadSquared team made the complex integration achievable and smooth. They felt like an extension of our own team, fully committed to our success.”
Director of Admissions
“I absolutely love the LeadSquared team. They go above and beyond—we feel genuinely supported.”
President, Probiking
“It’s rare to find an organization that combines operational excellence with empathy and innovation, but LeadSquared has delivered on all fronts. Over the past 2 years, their responsiveness, agility, and customer-first approach have made a significant difference in our journey.”
LeadSquared’s commitment to stay with the customer post-launch is commendable.
LeadSquared empowers teams to adapt quickly, customize freely, and see value sooner — all with proactive support and a far lower total cost of ownership than traditional enterprise platforms.
Vice President
“If you’re looking for value and speed, LeadSquared is the logical choice. Two years in, we continue to see its impact and keep finding new ways to use it.”
Head of Marketing
“We have 350 counsellors currently, and thanks to LeadSquared we are confident that we can scale up to 1000 counsellors and still run a very organized process.”
President, Probiking
“LeadSquared has helped us unify our operations and empower relationship managers across 100+ branches.”
If I can dream it, your team can build it…
Every industry has its own rhythm — its workflows, regulations, and metrics of success. That’s why LeadSquared is built vertically. We adapt to your industry’s nuances, ensuring compliance, customization, and results at scale.
Vice President
“With customizable workflows built for manufacturing, LeadSquared has helped us unify our sales and technical teams.”
Head of Marketing
LeadSquared’s lead management system integrates seamlessly with our loan origination system, allowing data to flow both ways—pushing information to the LOS and updating the LMS automatically.”
Head of Technology and Processes
“The main issue we faced with NPF [Meritto] was that we could only map one course with a child whereas with LeadSquared we got to manage multiple opportunities with a single lead.”
We wanted something that was a bit more robust and built for education….
It started in 2011 with a marketing agency: MarketXpander Services. We noticed businesses struggling with CRMs that recorded activity but didn’t drive performance. Sales teams spent more time updating tools than selling, and every customization was a costly challenge. So, we built something different. A platform that wouldn’t just track sales but accelerate it. In 2013, LeadSquared was born… fast, intuitive, and built for growth.
Fourteen years on, LeadSquared has grown into a vertical-first, end-to-end growth platform built to go deep into the realities of every industry we serve.
Our belief is simple: no two sectors work the same, so their technology shouldn’t either. With AI-driven automation, purpose-built workflows, and true domain depth, we help organizations streamline everything from marketing and sales to onboarding, service, and collections — all from one connected system. From a single idea to a global team, one principle still guides us: Growth may be complex, but it should always be structured, intelligent, and empowering.
All to usher in a new era of intelligent enterprise automation.
to simplify growth workflows and give teams the power to move faster.
Chief Executive Officer
Nilesh has spent over a decade shaping LeadSquared into a product-led, execution-focused organization. He is known for his focus on operational excellence, customer value, and building technology that simplifies growth. Before LeadSquared, he co-founded Proteans (acquired by Symphony Teleca) and began his career at IBM. He holds a degree in instrumentation engineering from Delhi University.
Co-Founder and COO
Prashant has been focused on scaling LeadSquared into one of the most trusted vertical-first CRMs globally. With deep expertise in building robust, high-availability platforms, he leads customer success and operational delivery, ensuring consistent performance for thousands of enterprises. Before LeadSquared, he co-founded Proteans with Nilesh. He holds a master’s in mathematics and computer science from IIT Delhi.
President - North America
Prithwi has over two decades of experience scaling businesses in the U.S., with deep expertise in healthcare and enterprise technology. He was instrumental in growing Emids into a high-growth healthcare IT firm. At LeadSquared, he leads North America strategy, focusing on market expansion, customer success, and enterprise partnerships.
Chief Technical Officer
Pankaj brings nearly three decades of experience scaling SaaS and fintech platforms, with engineering leadership roles at BharatPe, Razorpay, Intuit, and Sun Microsystems. A hands-on technologist, he has built strong teams and shipped cloud-native products at scale. At LeadSquared, he drives technology vision, reliability, and AI-first innovation.
Chief Product Officer
Vineet is a product leader with 20+ years of fintech and SaaS experience, previously heading product at Pine Labs and GoTo Financial. Known for his data-driven, outcome-focused approach, he simplifies experiences and accelerates execution. At LeadSquared, he leads product vision and roadmap as we reimagine and scale the platform.
Business Head - Emerging Business
Pritam leads LeadSquared’s emerging businesses, turning early opportunities into scalable revenue lines. He previously worked at Automation Anywhere on global strategic accounts and GSI-led GTM. At LeadSquared, he aligns product, marketing, sales, and customer success to validate demand quickly and build durable, value-driven business units.
Chief Financial Officer
Chandra brings nearly two decades of strategic finance leadership in the IT industry. He has held multiple roles building and scaling global finance operations at Vee Healthtek, Excelra Knowledge Solutions, and Wipro. Known for leading high-performing global teams, his expertise spans FP&A, M&A integration, revenue optimization, cost management, and operational excellence.
SVP Customer Success
Vivek is a techno-functional leader with 24+ years of experience across various industries, managing large teams, P&L, and customer experience. At Razorpay, he led customer success, contact centers, pre-sales, tech support, and Salesforce strategy. Previously at Simplilearn, he scaled global operations and drove P&L optimization. Six Sigma–certified, he excels in GenAI transformation, process improvement, and building scalable teams.
Office No. F41,
Commercial-5 Building
Plot No. 176-0,
Saih Shuaib 2, Dubai
Approx Proprietary Limited
13 Ilala Palm Street
Randpark Ridge,
Johannesburg 2169
LeadSquared Pte Ltd
143 Cecil Street, #25-03,
GB Building
Singapore – 069542
3141, Anas Ibn Malik Road,
Al Malqa,
Kingdom of Saudi Arabia
Whether you’re looking to accelerate sales, digitize onboarding, or
unify operations, LeadSquared is ready to partner with you.
