Our platform unites every growth function — marketing, sales, service, and more — into one connected system, giving enterprises the speed, intelligence, and control they need to scale. Today, over 250,000 users worldwide trust LeadSquared to power customer journeys from first touch to long-term success.
Users
Mobile Users
Customers
Employees
To make growth simpler, faster, and more predictable for every revenue team.
We do this by eliminating operational inefficiencies across the entire revenue cycle: from marketing, to sales, onboarding, service, and operations. Through automation, AI intelligence, and intuitive design, we help teams focus on what truly matters: building meaningful customer relationships.
It’s 2013. 15 months into working with dozens of clients for our agency MarketXpander Services, we realize something. The market is full of horizontal CRMs built solely for tracking sales reps; empowering them and driving sales productivity is a mere afterthought. Businesses are forced to choose horizontal, inflexible sales solutions and add a layer of customization to make them work, leading to high TCO and high implementation timelines. We wanted to change this.
That’s how the idea for LeadSquared is born.
LeadSquared has been built using a vertical-centric, use-case-first approach, rather than keeping features at the center of the software.
The Result: A configurable, scalable, industry-first solution (that adapts to the customers’ processes, not the other way round) with efficiency and customer experience at its core.
With $153 million in Series C funding led by WestBridge Capital, we join the Unicorn Club!
The year started with a bang as we bagged the National Start-up Award for Enterprise Systems under the Customer Relationship Management category recognized by the Government of India, Department for Promotion of Industry and International Trade (DPIIT).
We also launched ACE – the all-new sales performance suite for defining sales goals and tracking progress through a gamified solution.
We expand across New Jersey, Philippines, South Africa, Australia, and Indonesia with support from IFC (International Finance Corporation).
Our mission to empower salespeople and digitize remote work continues to guide our product roadmap. Carter, our very own AI sales assistant was launched, as was Converse – our seamless conversation platform.
We continue to reimagine high-velocity sales execution as we raised $32 million in our Series B led by Gaja Capital. Existing investors Stakeboat Capital and Jyoti Bansal also participated in the round.
As remote work became the new normal, we doubled down on building products that empower businesses for business continuity, digital customer onboarding, paperless processes, and enhancing the efficiency of remote workers. We launched several self-serve portals (application portal for admissions, digital applications for financial institutions, and partner relations.
As we won the Deloitte Fast 50 award 5th time in a row and raised Series A from Stakeboat Capital and Jyoti Bansal, the product continued its evolution towards helping build digital customer interactions with Customer Portals. LAPPS, our very own Developer Platform was also launched, allowing developers to build custom solutions for their companies without the need to learn a new coding language.
Forms & Processes feature goes live, which helps drive process automation at the user level. LeadSquared wins Frost and Sullivan’s Marketing Automation Company of the Year. The higher education vertical grows by leaps and bounds, with more than 500 institutions now relying on LeadSquared to run their admissions process.
As we continue to enable sales execution for mid and large enterprises, we add several important Contact Center integrations. Smart Views for salespeople is launched that allows people to work on their tasks without ever switching screens.
Automation Platform is officially launched, App Marketplace gets bigger and better, allowing businesses to connect their different lead generation channels in one place. With the growing number of enterprises adopting LeadSquared, our very first Customer Success team is also formed.
LeadSquared’s mobile app that would go on to empower 200,000 feet-on-street users is launched officially. Rich with features like the workday planner, sales notifications, geo-tracking, the app is an instant hit with B2C businesses that employ 1000s of field users. Come 2021, the app would ensure business continuity for 1000s of businesses and allow alternate distribution channels for products selling in tier-3 and tier-4 cities.
As NASSCOM names LeadSquared as “Exemplar” in their Enterprise Software Matrix, we continue to add features to empower sales teams – Sales Automation for larger teams, Open APIs, Webhooks, Apps Marketplace, Custom Reports, and more are launched.
LeadSquared, the product, is officially launched. The idea comes from serving multiple clients under MarketXpander Services. We found that businesses were using multiple tools to run their marketing, lead generation and sales operations and struggled to make all this work together. Addressing these challenges was what drove us forward. We wanted to build easy-to-use yet powerful software that can help businesses streamline their sales and marketing operations.
MarketXpander Services is born.
In 2011, fresh after the acquisition of Proteans, their last startup – by Symphony Teleca Corporation – Nilesh Patel, Sudhakar Gorti, and Prashant Singh, jumped into their next venture – an agency aimed at solving sales and customer acquisition challenges for businesses worldwide. The small team of a handful of individuals generated tens of thousands of leads for clients around the globe, running several hundred marketing campaigns through inbound and outbound channels.
We have offices spread across the globe. Navigate to our locations from here
Approx Proprietary Limited
13 Ilala Palm Street
Randpark Ridge,
Johannesburg 2169
LeadSquared Pte Ltd
143 Cecil Street, #25-03, GB Building
Singapore – 069542
Office No. F41, Commercial-5 Building,
Plot No. 176-0, Saih Shuaib 2,
Dubai, United Arab Emirates
3141, Anas Ibn Malik Road,
Al Malqa, Kingdom of Saudi Arabia
