In this compelling episode of the LeadSquared Podcast, we delve into the evolving intersection of technology, enrollment, and operations in the higher education sector. Featuring David Birch, VP of Enrollment at George Mason University, and Sasha Peterson, CEO of Science Interactive Group, this conversation explores how institutions are navigating shrinking student populations, increasing competition, and rising demands for personalization, digital tools, and efficiency. Moderated by Prithwi Dasgupta, President of LeadSquared North America, the episode examines whether the future of student enrollment is truly digital-first—or simply digital-enabled—and what this means for institutions, students, and the industry at large.