22/07/2025 . 1HR 2MIN
The Growth Playbook
A candid conversation with Prabhakar Tiwari on building lasting brands, blending tech with marketing, and leading with trust in dynamic markets.
Hosted by
Nilesh Patel
In the fourth episode of The LeadSquared Podcast, Prashant Singh sits down with Prabhakar Tiwari, former Chief Growth Officer of Angel One, to explore the journey of a leader who has shaped some of India’s most recognisable brands.
From his early days as a process engineer to leading marketing tech transformations, Prabhakar shares what it really takes to build and sustain brand trust in dynamic markets.
The conversation dives deep into his childhood influences, educational journey, and how his technical background gave him a unique edge in brand marketing. Prabhakar reflects on the critical role of trust between a company and its customers – and why it’s the cornerstone of long-term success.
They also discuss his passion for teaching, which he has pursued since 2010 by conducting online courses and sharing knowledge with aspiring professionals. This enduring commitment to learning and mentorship highlights how personal interests can fuel growth and keep a leader thriving in an ever-evolving business landscape.
Candid, insightful, and backed by decades of cross-industry experience, this episode offers a rare perspective on building brands that last, the interplay of technology and marketing, and the leadership mindset needed to thrive in today’s business landscape.
1. Empathy: The Heart of Customer-First Experiences
11:33 – 12:15 : Prabhakar explains why empathy lies at the core of any customer-first strategy and how understanding customer needs can drive meaningful connections and brand success.
2. The Crux of Brand Loyalty
12:15 – 13:13 : What does it take to build loyalty in a cluttered market? Prabhakar shares insights on creating consistent, trust-driven experiences that keep customers coming back.
3. Angel One’s Journey with LeadSquared
17:50 – 19:51 : A look at how Angel One leveraged LeadSquared to streamline their processes, improve customer engagement, and scale efficiently in a fast-moving industry.
