“LeadSquared has made the overall process very simple and efficient for us. We have saved up on time and our lead management and reporting has been improved. We expected these results but LeadSquared has impressed us by helping us achieve customer satisfaction.”
Motion Education was established in 2007 with the aim of guiding millions of students in their arduous journey of preparing for the coveted IITs. In 2010, they launched their first online learning product—Motion Solution Lab, aimed at ensuring that no student ever misses a lecture even if they miss an offline class. By 2013, they had entered the retail market completely equipped with recorded lectures to help their online growth. Encouraged by the success of its students, Motion Education decided to expand its ambit and started guiding students for pre-medical entrance exams as well.
Motion Education was previously relying on a small component of their existing ERP system to manage their leads. Additionally, they also used a telephony system that helped them create first contact with potential leads. Since the entire procedure was scattered and manual, Motion education found it difficult to track the complete lead journey. It was even tougher to track the original source attribution.
As they did not have a complete picture, they didn’t always know the intent of student queries. Hence, the calling was not as personalized as it could have been.
After evaluating multiple CRM solutions to help make this process more streamlined and connected, the team at Motion chose LeadSquared because of 2 main reasons – LeadSquared’s expertise in the education segment as well as the affordability of the platform.
In the initial 3-4 months, Motion Education fine-tuned their business processes and trained the team to use LeadSquared more easily. It has been smooth sailing since then.
Here’s what Motion Education has been able to achieve with LeadSquared:
Complete Student Journey Tracking
Post partnering with LeadSqaured, they have been able to track down the entire lead journey – from lead capture to calling to student enrollment. LeadSquared has also enabled them to capture their leads and call them based on their requirements. They can now track all the touchpoints easily and identify the best sources.
ROI Tracking and Optimization
They have also been able to track and discover the ROI from their Google Ad campaigns. In other words, LeadSquared has helped them identify the best performing sources, estimating ROI via different channels and reallocating the company’s budget in accordance with the performance of various channels. They are now able to get an idea about the source of student enrollment and conversion rate. Additionally, they can now create business reports that are accurate and perfect.
“This has been a big breakthrough in terms of estimating and optimizing the ROI from our campaigns.”
Motion Education has been able to build more efficient business processes and increase the team’s competency. It has even reported a spike in its brand recall. Also, their communication with prospective leads is now two way, much more interactive, and automated. This has helped them drive more conversations via calls, messages, and WhatsApp, in addition to emails. They are now more confident in solving customer queries and have been fostering a culture of efficiency within the organization.
“We can really feel the customer satisfaction and trust now.”
The operations part has really become smoother for Motion Education and the team isn’t spending time on uploading the data manually and then creating reports thereby increasing operational efficiency. They no longer have to integrate multiple systems manually and have thus cut down on this cumbersome task substantially.
The decision-makers have also gained insights like the realization that people are more responsive to emails vis-a-vis Google Ads and have been focusing on that now more.
They have further expanded their call centre strength because they are getting more leads.
Simply put, Motion education is growing by the day and is expected to become a pioneer in its area of business.
The biggest business outcome is increased team accountability and visibility into the complete student lifecycle as well as the salespeople’s productivity metrics. They also know which channels are the best-performing ones, where they should be investing more.