A/B Testing: Simplest Way to Increase Leads, Conversion & Enrollment Revenue In 2025

In this LeadSquared webinar, Enrollment Resources co-founders, Gregg Meiklejohn & Shane Sparks highlight how your school can increase enrollment revenue by hundreds of thousands of dollars through simple split tests, or A/B testing.

Key takeaways:

• What split testing and conversion rate optimization (CRO) are
• How split testing and CRO bring unmatched value to the enrollment management process
• What split testing could look like on your school’s website and landing pages through examples of actual client split tests — including their results
• How to immediately put split testing to work for your school
• How insights learned through testing can become new best practices
• How those best practices can be applied within a lead management system, such as LeadSquared’s predictive lead scoring and drip communications