EDUCATION
A/B Testing: Simplest Way to Increase Leads, Conversion & Enrollment Revenue In 2025
Contents

    In this LeadSquared webinar, Enrollment Resources co-founders, Gregg Meiklejohn & Shane Sparks highlight how your school can increase enrollment revenue by hundreds of thousands of dollars through simple split tests, or A/B testing.

    Key takeaways:

    • What split testing and conversion rate optimization (CRO) are
    • How split testing and CRO bring unmatched value to the enrollment management process
    • What split testing could look like on your school’s website and landing pages through examples of actual client split tests — including their results
    • How to immediately put split testing to work for your school
    • How insights learned through testing can become new best practices
    • How those best practices can be applied within a lead management system, such as LeadSquared’s predictive lead scoring and drip communications
     

    Table of Contents