EDUCATION
A/B Testing: Simplest Way to Increase Leads, Conversion & Enrollment Revenue In 2025
Contents
1 min read
In this LeadSquared webinar, Enrollment Resources co-founders, Gregg Meiklejohn & Shane Sparks highlight how your school can increase enrollment revenue by hundreds of thousands of dollars through simple split tests, or A/B testing.
Key takeaways:
- What split testing and conversion rate optimization (CRO) are
- How split testing and CRO bring unmatched value to the enrollment management process
- What split testing could look like on your school’s website and landing pages through examples of actual client split tests — including their results
- How to immediately put split testing to work for your school
- How insights learned through testing can become new best practices
- How those best practices can be applied within a lead management system, such as LeadSquared’s predictive lead scoring and drip communications
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