59% of students say marketing emails influence their admission decisions. Emails with personalized texts generate 50% higher responses.
Emails are critical to the success of admissions marketing. But in these changing and dynamic times, capitalizing on a proper Email Marketing strategy, including personalization, is the key to enrollments.
In this LeadSquared webinar, Bart Caylor of Caylor Solutions discusses the techniques and tools to personalize your email marketing to prospective students as we rethink our traditional ways of reaching them.
You’ll learn how to:
- Personalize the communication flow to focus more on relationships
- Use CRM and other Marketing Automation Tools can help
- Answer questions to pull in prospects