Published 11 Aug, 2023

PropTech 2.0: How Technology Gives You That Competitive Edge

Initial digital transformation in the real estate sector included property listings and marketplace aggregators. This solved for the lead generation aspect of the business. But the actual transformation in terms of buyer experience, engagement, and end-to-end onboarding is just getting started. Right from VR/AR site visit experiences to sending out hyper-personalized messages—consumer expectations as well […]

Shibani Roy

1 min read

RealTech 2.0 How Technology Gives You That Competitive Edge

REAL ESTATE

PropTech 2.0: How Technology Gives You That Competitive Edge

Contents

Initial digital transformation in the real estate sector included property listings and marketplace aggregators. This solved for the lead generation aspect of the business. But the actual transformation in terms of buyer experience, engagement, and end-to-end onboarding is just getting started. Right from VR/AR site visit experiences to sending out hyper-personalized messages—consumer expectations as well as how businesses view their prospects have seen a huge shift.

Key Discussion Points:

Changes in consumer expectations and how to keep up with it
Impacts of personalization in uplifting buyer experience
Top marketing tips that helps you stand out in a crowded market
Must-have operational automations & tech-stack to manage high inquiry volumes

Speakers

Anuj Agrawal
Head Of Strategy, Zolo Stays

Ankit Aditya Pradhan
Chairman & Managing Director, Viraaj Ventures

Somil Mathur
Co-Founder, Prop Returns

Jagruti Bhargav
Product Marketer, LeadSquared

Table of Contents

Shibani Roy

Shibani has been driving the webinar program at LeadSquared for more than 6 years, bringing in experts from around the world, to share their expertise on different topics. She is also a writer and an email marketing expert, having sent over 7 million emails till date. She currently leads the brand marketing initiatives at LeadSquared.