Their admission related challenges were:
- Lead leakage worries due to manual lead capture on excel sheets
- Lack of ready-to-use email templates, resulting in a faulty nurturing process
- No insight on the performance of team members or lead sources
- Insufficient data to take corrective measures like optimizing marketing campaigns
- Cumbersome, delayed & inaccurate MIS Reports
- Bottlenecks in forecasting realistic admission numbers
- Little or no scope of scaling without sales & marketing automation
Speaker
Rakesh Kumar
Head of Marketing at IMT-CDL, Ghaziabad
Rakesh is a versatile professional with 16 years of high growth experience in Marketing Communication, Demand Generation, Product Management & Customer Success, in diverse sectors, including Education, Software Solutions, E-Commerce & FMCG.
