LeadSquared Webinars: Learn from the best

Last Friday, we discussed our marketing strategy here at LeadSquared. The session covered everything from the kind of campaigns that we run, the metrics we use to measure success, how we hire new members for the team, and learnings from having tried different marketing channels, and formats over the course of past 3 years.

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta, the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand.

Phew! That was long. I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! But I’m glad they did and I hope all those of you who attended it.

Everything you need to know about mobile app marketing was discussed in the last webinar. Akhil Chandra, founder and CEO of Studio Mosaic, a mobile app studio, talked about the essentials of app marketing, right from pre-launch to post-launch activities, followed by app store optimization and app promotion.

Last week, Sanchit Malik, the founder and CEO of Townscript, hosted an insightful webinar for us, on the importance of inbound marketing for businesses.

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Many great questions came in, and an insightful discussion followed. So, here’s the recording of the session, and the breakdown of the discussion.

The Internet is unstructured, your business is not. A competitive intelligence system can only be effective in delivering insights if it is able to filter out the noise and convert data into structured reporting.

The Internet is unstructured, your business is not. A competitive intelligence system can only be effective in delivering insights if it is able to filter out the noise and convert data into structured reporting.

In our last session, Prashant Kumar, Sales Manager at LeadSquared talked about the 4 Pillars of a High-Performing Sales Process and how to overcome sales challenges.