BIMLABS Replaces Manual Workflows and Achieves 59% Growth in Admissions with LeadSquared Automation

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Working with LeadSquared has been a transformative experience for us at BIMLABS. As an institution focused on delivering quality training programs, we struggled with optimizing our admissions process effectively. With LeadSquared, we’ve seen a rise in admissions, quicker response times, and improved engagement with prospective students.
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Lead Visibility
Lead Leakage
Growth in Admissions
Established in 2017, BIMLABS provides training for students and professionals in the AECO (Architecture, Engineering, Construction, and Operations) sector. They help aspiring professionals gain practical knowledge in Building Information Modeling (BIM) and offer placement support. Their goal is to empower AECO organizations and enthusiasts to lead the way in building a sustainable and energy-efficient world using digital construction methods.
While BIMLABS was dedicated in delivering top-quality training and support programs to professionals in the AECO sector, they faced challenges in managing their inquiries and admissions effectively. As their reach expanded, manual tracking and follow-ups became time-consuming and inconsistent, impacting their ability to engage with students effectively.
Before adopting LeadSquared, BIMLABS counselors relied on spreadsheets to manage leads. While this method initially worked, it became inefficient as the volume of leads grew. Counselors could only focus on the most promising leads, often neglecting others due to lack of structured lead management and reminders. Follow-ups were frequently missed, and new leads were not assigned promptly. These inefficiencies caused delays and missed opportunities in their admission process, ultimately affecting growth.
Dispersed lead data made it difficult for team leaders to track their counselors’ progress and manage the sales funnel effectively. Manual workflows and reliance on Excel Sheets led to frequent errors in data entry and management.
Counselors spent significant time on administrative tasks, including updating spreadsheets, transferring new leads to personal pipeline sheets, and moving closed leads to accounts and post-admission teams. These repetitive tasks consumed valuable time, slowed the admissions process, and created bottlenecks in student onboarding.
Without automation, engaging leads across multiple touchpoints at different stages of the sales funnel became increasingly difficult.
Additionally, management lacked the tools to analyze and visualize lead data effectively. This made it challenging for them to identify areas of improvement, optimize team efficiency and drive better performance across the organization.
Realizing the need for a reliable and scalable CRM, BIMLABS explored several options before selecting LeadSquared. The platform stood out for its seamless integration of sales and marketing automation, paired with an intuitive, user-friendly interface tailored to BIMLABS’ unique needs. Today, BIMLABS sees LeadSquared not just as a CRM, but as a strategic partner that enables them to stay focused on their mission of training and upskilling professionals in the AECO sector while driving efficiency across their operations.
LeadSquared brought structure and organization to BIMLABS’ lead management processes by centralizing all lead data into a single, unified platform. This eliminated the reliance on spreadsheets and ensured seamless access to accurate information. Teams could now efficiently track leads throughout the entire sales funnel, preventing missed inquiries and improving visibility. Additionally, automated workflows for lead assignments, follow-up reminders, and inquiry handling significantly reduced delays, allowing counselors to focus more on meaningful interactions with prospective students.
“Before LeadSquared, managing leads with spreadsheets was hectic. We often missed follow-ups and didn’t have a clear view of our sales funnel. With LeadSquared, everything is centralized, and no lead gets overlooked.”
Automation played a crucial role in enhancing productivity and operational efficiency at BIMLABS. Repetitive tasks such as sending follow-up reminders, scheduling counseling sessions, and updating lead status were automated, reducing the risk of human error. The system enabled teams to prioritize high-potential leads, ensuring quicker and more effective response. As a result, the lead-to-admission cycle was significantly shortened, allowing teams to onboard students faster and with greater efficiency.
With LeadSquared, we’ve reduced our lead-to-admission cycle by 20-25%. Automation has not only saved us valuable time but also ensured that every lead gets timely attention.
LeadSquared empowered BIMLABS with data-driven insights and measurable growth across key performance metrics. With robust analytics features, teams gained a deeper understanding of lead behavior across campaigns, emails, and other touchpoints. Detailed performance reports provided clarity on engagement levels, campaign success, and team productivity, enabling informed strategic decisions. As a result, lead capture efficiency improved by 30%, and annual admissions grew by 59%.
BIMLABS, established in 2017, faced significant challenges in managing leads, workflows, and admissions due to reliance on manual processes and spreadsheets. These inefficiencies caused missed follow-ups, delayed responses, and bottlenecks in student onboarding. By adopting LeadSquared, BIMLABS centralized their lead management, automated repetitive tasks, and gained actionable data insights. This transformation resulted in a 20-25% reduction in the lead-to-admission cycle, a 30% improvement in lead capture efficiency, and a 59% increase in annual admissions. Today, LeadSquared serves as a strategic partner, enabling BIMLABS to focus on their mission while driving efficiency and growth.
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