2. Reduced Response Time with Automated Distribution:
Lead distribution is a big issue for every EdTech company. Doing it manually consumes a lot of time and is also prone to errors.
LeadSquared admission management CRM helped to create automation for lead distribution. The lead distribution logic is based on lead and agent attributes, such as lead quality, location, language, course interested in, agent performance, and more. It also uses capping logic to limit the lead distribution to ensure that the sales agents are not assigned more leads than they could handle without compromising call quality. Before LeadSquared, lead distribution was a pain. Our process involved distributing leads at a fixed time every morning. But now, by using a rule-based automated lead distribution, we have been able to reduce the response time and achieve better results.
3. Targeted Communication with Marketing Automation:
Keeping the lead engaged with the right content at the right time is essential to improve the conversion rate. LeadSquared marketing automation solution helped in creating targeted content and run sales and marketing campaigns effectively.
Today, the learning platform is able to build prospect journey workflows and execute omnichannel campaigns. Moreover, whenever there is a lead activity (e.g., email opens, link clicks), the system notifies the sales reps so that they can act accordingly. Also, lead scoring based on engagement metrics helps them prioritize communications with leads.