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“LeadSquared has added to our productivity and increased the number of admissions. The team can achieve their results faster with LeadSquared’s help.”
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Increase in Process Efficiency
Team Productivity
Admissions
Turnaround Time
KR Mangalam Global School is one of the most renowned IB schools in Delhi. Their emphasis is on building a solid foundation for their students. KR Mangalam has eight branches all over Delhi and NCR.
The school was facing a couple of challenges in managing the admission inquiries because of the CRM that they had been using. It was slow, and it lacked a lot of key features that they needed. Here are a few ways in which their CRM was slowing down admissions:
Editing lead information was complex, and lead stages had to be changed manually.
The CRM system wasn’t intuitive. The software didn’t provide a user-friendly and easy to extract data interface. Filtering the data wasn’t possible.
Since lead progress and stages weren’t being properly tracked, the reports were unreliable and difficult to generate.
The Head of Admissions at KR Mangalam Schools, Nikita Taneja, had used LeadSquared before. She believed that switching over to LeadSquared would help her team mitigate these challenges. After a short implementation period, the team received thorough training on the LeadSquared platform. They were able to improve their admissions process in the following ways:
LeadSquared helps the admissions team handle a large number of admission requests that come in, especially during October to March—the peak season. The leads fall under various stages in the pipeline, and conversions can take up to three months.
Tracking the lead journey on LeadSquared helps the admission heads determine the next step. They can also access the previous conversations and cater to the parent’s inquiry in a better way.
The team can easily create and edit their workflow on LeadSquared’s Admission CRM. They can define the lead stages based on specific activities in their admission format. As they followed the IB curriculum, their requirements weren’t being met by their previous CRM. But LeadSquared tailored the workflow for the team, which made admissions simpler for them.
Before using LeadSquared, KR Mangalam couldn’t bifurcate their leads based on stages, regions, and activities completed. LeadSquared’s filters completely resolve this challenge. All the student information can now be divided into specific lists using the tags associated with them. It also makes it easier for the admissions team to carry out activities.
The team can also edit the student information if the parents entered the data wrong—flexibility their previous CRM didn’t provide.
LeadSquared’s dashboard gives the team an overview of various aspects of the admission process. These include the number of conversions, the number of leads in the pipeline, and information about the warm leads. Pulling reports from these dashboards and sharing the information with the admin just takes a couple of clicks. These reports require no manual efforts to generate and display all the numbers in real-time.
KR Mangalam has been able to increase their process efficiency by 5X. They’ve also increased the admissions conversions and improved their team’s productivity. The transition to LeadSquared was extraordinarily smooth, and the admission team finds it easy to use.
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