“Honestly, they’re great people to work with. We had never used a CRM before, but we didn’t have to worry because the team at LeadSquared handheld us and made the transition smooth and super-quick. Now, I sit back and relax and let the automation do the work.”
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TAT
Missed follow-ups
Visibility
Data Management
Rhythm Group is a diversified conglomerate involved in the hospitality and real estate development sectors. The hospitality arm, Rhythm hospitality, currently operates a 5-star resort in Lonavala, and are in the process of opening luxury resorts in Mahabaleshwar, Alibaug, and Coorg.
Choosing a luxury hotel is a high-involvement and time-bound buying decision. If the customer doesn’t get a timely response/follow-up, he most likely switches to a competitor.
Here are some of the ideal TATs for different types of Rhythm’s customers.
Lead Sources: Rhythm would get queries on phone, email, WhatsApp, and their website.
Ashish wanted to ensure that no follow-ups were being missed, and was looking for a platform that could help monitor the progress of each lead. Here are some of the challenges he faced before implementing LeadSquared.
In a day, each sales rep handled about 40/50 live queries. Planning and maintaining all this information on spreadsheets was tedious and unreliable, resulting in a lot of missed opportunities.
Without a centralized sales management system, there wasn’t any way to verify what the sales reps said vis-a-vis what they did.
Downloading leads from various sources, sorting them into different buckets, and distributing them to sales teams was a process that took up hours.
To solve these challenges, Ashish was trying and testing multiple CRMs. Salesforce and LeadSquared were his two primary choices, but eventually, he decided to go with LeadSquared because of the platform’s flexibility and value for money.
Here’s how LeadSquared helped Rhythm transform their sales:
Earlier, sales reps used to keep track of appointments and follow-ups on spreadsheets/diaries. This was naturally error-prone and an unreliable way of handling a large number of leads.
With LeadSquared, reps were able to easily log appointments and tasks and get automated reminders for the same. Rhythm has also set-up a smartview that highlights pending queries that are not reverted to. This has eliminated the scope for error and improved employee productivity significantly.
Event bookings usually take 4/5 days to close, and there is a lot of communication between the prospect and the sales rep (Via different platforms like phone calls, email, and WhatsApp). Rhythm wanted to be privy to all this communication.
Centralizing the sales process on LeadSquared CRM enabled this visibility. Managers could track the quantity and quality of follow-ups their reps did, and help teams improve performance. Moreover, the sales reps were able to identify and correct gaps in their performance themselves.
When a new lead is created by the reservation team, a notification pops-up on the basis of location. The rep would also get all client details instantly. This meant quicker and more relevant face-to-face meetings.
Upon meeting the client, field reps could instantly update lead status/requirements on LeadSquared’s mobile CRM application.
LeadSquared’s extensive automation capabilities helped Rhythm completely automate their lead capture, sorting, and lead distribution process.
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