“With our core challenges, such as lead management, manual sales processes, and an inconsistent feedback loop being taken care of by LeadSquared, we’re spending time on matters that genuinely need our attention.”
– Innovation Manager
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Sales Productivity
Call Frequency
Conversions
Sales Processes
The firm is a leading NBFC established with the aim of making two-wheeler financing easily accessible to customers. They are deploying a blend of tech-driven underwriting with a focus on collections. It has become the fastest-growing two-wheeler-focused lending fintech in the country.
They help fastrack loan approvals and put together flexible payment terms with various tenures once they have a good insight into a customer profile.
Customers applying for a two-wheeler loan through the firm can access their entire customer journey either on WhatsApp or can choose from other channels — 24×7 helpline and web-based applications.
Nobody wants to lose out on a potential chance of a conversion. What companies really need today are tools that can equip them to get closer to their business objectives, maximize sales and develop customer affinity.
As teams at the firm grew in number and positioned itself as a leading lending Fintech in the country, they were in search of a CRM that they can leverage to do just that!
With an extensive partner network and growing traction, they wanted LeadSquared to streamline their business processes while working with partners.
They were looking to build a robust sales engine, capitalize on real-time insights through data analytics, and get insights into lead stages to complete customer journeys.
Picture this: an inflow of leads from multiple sources, such as ads and partners, an outdated in-house Loan Origination System (LOS) to capture leads and operate at scale, receiving leads from partners on Excel Sheets, inability to view lead stages, a manual approach to data management, and the list goes on.
An inefficient sales engine with manual sales processes can lead to developing a fractured customer connect with patchy applicant journeys and data in silos.
Thus, the firm needed a single platform to optimize loan applicant journeys, track leads, plan customer engagement effectively, access analytical data, and track overall team performance.
With a comprehensive view of lead stages on LeadSquared, they have insight into where customers stand in their loan journey, upcoming follow-ups to be done, a record of every customer interaction, and access to all data pertaining to a lead in one place.
Not only does this help their sales team become more productive, but it also helps them focus on crucial sales targets, objectives and better lead management.
LeadSquared’s customizable Smart Views helped them stay on top of key data such as calls to be made, number of completed loan disbursements, number of non-contactable leads, lead sources, lead stages, and much more.
With the objective of simplifying day-to-day agent activities, Smart Views came in handy in understanding progress within stipulated timelines.
“Having a CRM like LeadSquared in place has certainly done a 180-degree shift in our day-to-day operations”
– Innovation Manager
With LeadSquared’s Reports and Analytics feature, they are able to track performance at micro and macro levels, collate report data to draw key conclusions, enable better decision making, and evaluate partner performance.
WhatsApp is easily one of the most powerful customer engagement tools today that businesses can leverage
Apart from their customer journey being WhatsApp-centric, the WhatsApp integration with LeadSquared helped the firm reach out to customers whom they’ve failed to make contact with due to their unavailability. This way, they never miss a lead.
“Within just a few months of implementation, we see a stark difference in team productivity, further reflected in quality work and higher conversions”
– Innovation Manager
LeadSquared empowers the lending firm to meet their exact CRM expectations by streamlining sales processes, enabling employees to prioritize important tasks while automating routine ones, providing comprehensive reports for senior management to gain insights, and ensuring continuous customer engagement.
How Zolostays Reduced Lead Leakage to 0.1% with LeadSquared
