You know what a funnel is, right? It is a visual representation of the way in which your lead interacts with your business. Right from the moment, they learn about your business (prospecting stage) to when they actually buy your product (conversion stage). A funnel gives you insights into how a lead is behaving in each stage, why they are moving to the next stage or even why they are not.
But is there just a single funnel? Let’s explore the different types of funnels there are for a business and how you can manage them effectively.