Let me paint a picture. You’ve spent many painstaking hours setting up your marketing campaign for your education business, putting all your time and effort into paid advertisements, good SEO practices and you’re starting to see the traffic roll in. Everything’s seemingly great, but for some elusive reason, the sales numbers just aren’t good enough. Of course, you spend hours trying to place your finger on the problem, and then it hits you like a wave. Your education landing page!
Having a good landing page can really impact your business. In fact, it can convert more than your homepage. That’s why, we’ll explore 8 education landing page tips that you can use to enhance your pages, helping you to convert those visits into quality leads.
1) Let your images do the talking
If you are someone who thinks that too much text is bad, then you can choose not to do so. Instead, using high-quality and attractive images on your higher education landing page can be just as effective. Take the example of the Chegg website.
2) Use a clear call-to-action
One of the most common mistakes that education institutions make while creating their landing page is not using a clear call to action. No matter how you’ve gotten people to visit your landing page, if it’s not clear what your customer is supposed to do next, they’ll simply leave and look elsewhere. Look what BestAustralianWriters have done. They’ve highlighted their calls-to-action by creating buttons. Phrases like “visit site” tells them exactly what will happen when they click on the button.
3) Make things easy
Landing pages can have a lot of different uses. Whether you’re trying to sell a product or service, getting more subscribers for your mailing list, or getting people to follow your social media profiles, you need to make this experience as straightforward as possible, so that your leads don’t second-guess themselves.
One of the most effective ways to do this is by using a simple one-click sign-up button (like Britishcouncil did). If you have a very complicated sign-up method, users will take one look at it and leave, leading to increased bounce rates.
Walk through your landing page process yourself. If there’s a step or two that you can remove, do it and you’ll soon see a spike in your conversion rates.
4) Offer incentives
Sometimes, despite the customer making their way over to your landing page, there’s still not enough reason for them to fall into your sales funnel. A nice incentive on your education landing page is sometimes the best way to grab their attention. Damon Matthews, a webmaster for Assignment Writing Service, continues;
“This is a tried and tested method for turning leads into sales. Give your customer the best shopping experience, and maybe a 10% discount for their initial loyalty, and they’ll happily come back again and again!”
This method is extremely effective as it works on proven psychology. Say you walk past two advertisements for a pair of headphones. If the first is just detailing the product and the other states there’s a huge 50% off, which one is more likely to make you buy? In all likelihood, the one with the discount. Use the same logic with your landing pages as well.
5) Ensure your education landing page copy is perfect
After spending so much time and effort on your landing page, you cannot let it go to waste because of bad content. Landing pages tend to have a lot less copy that most pages, so a mistake will stick out like a sore thumb, even to a lazy internet user.
This means you’ll need to proofread and edit your content to perfection. Firstly, ensure you’re not overwhelming your reader with content. You can use Easy Word Counter to track this in real time. When proofreading, you use tools such as Essay Services or Paper Fellows to teach you how to proofread properly so you don’t miss any silly mistakes.
Secondly, check your spelling, grammar, and punctuation to make sure that they’re perfect. You can save time using online tools such as Via Writing, State of Writing and Academadvisor, respectively. If you’re adding testimonials, you can do so professionally using tools like Cite It In.
6) Localize Your Education Landing Page
Sometimes, internet users like a personal touch when it comes to their landing pages. Having a branded domain addresses can make you seem a little distant. However, even by adding the city to your URL, like Essayroo did, can make a world of difference when it comes to your conversion rates.
This is because people love to feel like they are shopping online but still have a personal and local experience. It’s the same reason why locally produced fruits and vegetables are so successful in supermarkets. Even adding a ‘co.uk’, a ‘.de’ or a ‘.aus’ can boost your conversion rates beyond belief.
Furthermore, when it comes to these landing pages, try and style them and use local language, possibly even slang, to make it an even more personal experience.
This is because people love to feel like they are shopping online but still have a personal and local experience. It’s the same reason why locally produced fruit and veg is so successful in supermarkets. Even adding a ‘co.uk’, a ‘.de’ or a ‘.aus’ can boosting conversion rates beyond belief.
7) Use data to sell
According to statistics, you are around 470 times more likely to survive a plane crash that you are to click a banner ad. That grabbed your attention, didn’t it? That’s because data, facts, and figures are a great way to grab your audience’s attention and substantiate whatever claim you’re trying to back up. If you’re struggling for landing page ideas, always use the truth. A great example is Eddata.
If you have substantial statistics that you can boast of, then using them in your heading will make more sense. That way, your visitors will immediately notice them.
8) Add customer testimonials
Just because a visitor has landed on your page, that doesn’t mean they’re already convinced that they’re going to use your business. As a marketer, you need to remember that word of mouth is the greatest and oldest form of marketing and your landing pages are a great way to share your past customer experience.
Take a look at the Boom Essays page. As you can see, the landing page comes with information on their services and what the company stands for. As the customer scrolls down, they’re instantly shown a featured review of the website and a sidebar with scrolling reviews. This helps the customer to make their purchasing decision in no time at all!
I hope you found my tips on creating an education landing page useful. Of course, there is no hard and fast rule when it comes to design and marketing. You need to experiment often with your content, creatives, placements, CTAs, etc to find the perfect match that works for you. More importantly, get yourself a great tool, that helps you to create responsive landing pages as well as track their performance.
But, meanwhile, you can check out this ebook on “How to create high-converting landing pages.”