Published 6 Jul, 2023

Law of Attraction: How to Get More Students to Notice You

Universities are fighting to attract more students to apply for their courses. Setting up a kick-ass counselling team or activating multiple marketing channels isnt enough anymore. Students are vying for a more personalized experience to finally seal the deal.

Shibani Roy

1 min read

EDUCATION

Law of Attraction: How to Get More Students to Notice You

Contents

Universities are fighting to attract more students to apply for their courses. Setting up a kick-ass counselling team or activating multiple marketing channels isn’t enough anymore. Students are vying for a more personalized experience to finally seal the deal.

But in most cases, institutions operate using a disjointed system – marketing and counselling teams have their own processes and platforms. This hampers student journey personalization..

Key Discussion Points:

How to build a seamless end-to-end enrolment journey
Impacts, methods, frequency of communicating with the student
Using technology to drive results and improve outcomes
Making data and insights the north star of your admissions process

Speakers

Neelam Aamir
E-learning Advisor, BOOKR Kids

Jennifer Low
Chief Digital Officer, BAC Education

Kiran Madhav
Country Manager Sales, LeadSquared

Table of Contents

Shibani Roy

Shibani has been driving the webinar program at LeadSquared for more than 6 years, bringing in experts from around the world, to share their expertise on different topics. She is also a writer and an email marketing expert, having sent over 7 million emails till date. She currently leads the brand marketing initiatives at LeadSquared.