Think of this — you have a great product that has a lot of potential. However, you’re struggling to find customers even with a lot of marketing efforts. This is where the lead generation tools come in! 

Fast forward to 2023, and most tech-savvy companies are ditching old-school methods and embracing specialized lead-generation solutions.  

Despite the immense efforts, lead generation remains the ultimate challenge for B2B marketers.  

Dedicated tools for lead generation can aid in expanding your customer base and keeping your current one happy. With the right lead generation tools, you can: 

  • Streamline and automate the process of finding and capturing potential customers 
  • Identify and connect with the most relevant prospects, prioritize them based on their behavior, engagement, and demographics 
  • Build and implement a range of lead capture mechanisms – from attention-grabbing pop-ups to captivating landing pages 
  • Tailor your messaging, content, and offers based on individual preferences and behaviors 
  • Get valuable insights into your lead generation campaigns 

…and more. In this article we will cover the best lead generation tools, their features, pricing and advantages. 

What is a lead generation tool? 

Lead generation, is the process of finding and attracting leads who are interested in a company’s products or services. Lead gen converts leads into paying customers.  

To attract customers, this process involves content marketing, email marketing, social media marketing, search engine optimization (SEO), and advertising. 

Lead generation tools automate the process of finding and contacting potential clients by data mining, web crawling, and analytics.  

Some of these tools can even keep leads interested without human intervention. 

Lead-generating tools include email marketing, landing page builders, lead capture forms, and CRM. 

Why should you use lead generation tool? 

Here are some of the main reasons for getting lead generation tool: 

  • Increased Efficiency: They automate the process of gathering leads and managing them, saving organization’s time and money that would otherwise be spent looking for and gathering leads manually. 
  • Higher Quality Leads: These platforms often use artificial intelligence, machine learning, and other advanced analytics to target leads that are most likely to be interested in a company’s products or services. This results in potential customers who are more likely to convert into paying customers. 
  • Better Lead Nurturing: Some lead generation tools can also nurture leads. They use lead scoring and automated email marketing to help build better relationships with prospects.  

Pro-Tip: LeadSquared offers a full suite of lead and marketing automation services, including lead scoring, lead tracking, and lead qualification, to help you find your best prospects and nurture leads throughout the cycle.  Book a demo and learn how automated lead nurturing can help you create more customers to grow your brand!

  • More Data: Lead generation tool collects data on leads that can be used to improve marketing strategies and sales processes. Businesses can use this data for advanced analytics, improve the targeting of marketing campaigns or build better ad creatives.  
  • Increased Revenue: These tools reduce the cost of generating and nurturing leads while ensuring the leads they acquire are of high quality. This increases business revenue.  



Key features 



Landing page builder software 

Easy to use, Extensive integrations, A/B testing, Advanced customization, Detailed analytics,  

Starts at $99.00/month 


Lead generation and conversion optimization software 

Easy to Use, Customizable, Powerful Targeting Options, Extensive integrations,  

Starts at 9$/month 


Customer Relationship Management (CRM) software 

Easy to Use, Sales Management, Mobile App,  

Starts at $9.90/user/month 

Constant Contact 

Email marketing software 

User-friendly interface, Integration with CRMs and E-commerce, Robust analytics,  

Starts at $449 USD/month 


Email outreach and lead generation software 

Comprehensive Database, High accuracy, Easy Integration, User-Friendly Interface,  

Starts at $49/month 


Customer messaging and support software 

Real-time conversations, Personalized communication, Lead segmentation, 

Starts at $74/month 


Customer interaction and review management software 

Online Reviews Management, Multi-Channel Messaging, Automate Lead Follow-Up,  

Starts at $249/month 


Lead generation and website visitor tracking software 

Identifies potential leads, Third-party integrations, Customizable filters 

Starts at $199/month 


Lead generation and email finding software 

Email verification, Chrome extension, User-friendly interface 

Starts at $49/month 

List of top lead generation tools 

1. Unbounce

Unbounce maximizes lead generation with compelling landing pages and pop-ups designed to capture potential customer information.  

Its features include drag-and-drop builders, A/B testing, and integrations with popular marketing tools.  

With Unbounce, businesses create custom pages and pop-ups effortlessly, resulting in higher-quality leads and increased conversions. 

unbounce lead generation tool

Key Features: 

  1. Easy-to-use: Has a user-friendly interface that makes it easy to create landing pages without any coding experience with a drag-and-drop builder and pre-built templates. 
  1. Integrations: Integrates with a variety of marketing tools, including email marketing services, CRM platforms, and analytics software.  
  1. A/B testing: Allows you to test different versions of your landing pages to help tune marketing campaigns.  
  1. Advanced customization: Technically sound users can use HTML, CSS, and JavaScript if needed. 
  1. Detailed analytics: Allows users to track conversion rates, traffic sources, and other metrics to gain insights into lead generation efforts. 


  1. Limited functionality: While Unbounce offers a lot of customization options, it may not have all the features you need for more complex landing pages. 
  1. Cost: It can be relatively expensive compared to other landing page builders, especially if you need to use it for multiple domains. 


“It is very easy and intuitive to use. It is a great team tool because we can all access whatever we are working on and make edits. It is really easy to make a landing page and you can publish it in seconds.” – Ines O. 

“Unbounce is a powerful tool for creating landing pages, forms, and more. Its drag-and-drop feature and high-quality templates set it apart from the rest.” – Mary B. 

Free trial available: Yes 

Mobile App: No 

Pricing: Starts at $99.00/month 

Ratings: 4.4 out of 5 stars 

2. OptinMonster

OptinMonster offers conversion-focused forms, pop-ups, and marketing tools. Its user-friendly form builder creates high-quality lead-generation campaigns.  

With advanced targeting criteria like page-level targeting, retargeting, and device type, messages reach the right audience.  

OptinMonster syncs with popular platforms like HubSpot and MailChimp for seamless lead acquisition and management. It excels in mobile performance, catering to mobile traffic effectively. 

OptinMonster lead generation tool

Key Features: 

  1. Easy-to-use: The drag-and-drop builder makes it easy for even non-technical users to create beautiful opt-in forms that match their brand’s look and feel. 
  1. Customizable: Offers a wide range of customizable templates and design options, giving users the flexibility to create the exact kind of opt-in form they need. 
  1. Powerful targeting options: Diverse targeting options allow users to display their opt-in forms to specific audiences based on factors such as location, behavior, and referral source. 
  1. Extensive integrations: Seamlessly integrates with a wide range of email marketing and CRM platforms, making it easy for businesses to sync their leads and contacts. 


  1. Pricing: Pricing can be a bit steep for SMBs, given the feature set. Does not have a free trial option.  
  1. Limited functionality: Doesn’t offer many other lead generation features such as popups, landing pages, or quizzes. 


“The quality of the product is exceptional, and it exceeded my expectations in every way.” – John M. 

“It’s a great product with tons of customizability and features. Literally more options than you can try out. Diverse triggering abilities and easy integration with other platforms or webhooks.” – Joshua S. 

Free trial available: No 

Mobile App: No 

Pricing: Starts at 9$/month 

Ratings: 4.3 out of 5 stars 

3. Pipedrive

Pipedrive offers comprehensive lead generation features like online forms lead scoring, email marketing, and integration with third-party applications.  

The customizable online forms collect visitor information such as name, email, and phone number. It provides email marketing capabilities with templates, automation, and tracking.  

The real-time sales chatbot enables direct communication with website visitors and gathers lead information. 

pipedrive lead generation tool

Key Features: 

  1. Easy to use: It has a user-friendly interface that is easy to navigate, making it simple for even non-technical users to manage their sales pipeline. 
  1. Sales management: Offers a range of sales management features, including performance metrics, team management, and activity tracking. 
  1. Mobile app: Pipedrive comes with a mobile app that allows users to manage their sales pipeline and leads on the go. 


  1. Limited reporting: Reporting functionality is limited, and it may not provide the level of detail that some businesses require. 
  1. Limited marketing features: Pipedrive is primarily sales-focused software, and it does not offer as many marketing automation features as some other CRM solutions. 
  1. Limited support: Limited customer support hours may hinder users from reaching the company’s support team. 


“We have used Pipedrive for years, and our sales and customer support teams enjoy the interface. We believe it is not for mature businesses with actual customer bases.” – Stephane B. 

“The clean UI is intuitive, making sales pipeline management effortless. Drag-and-drop functionality and visual representation clarify deal statuses.” – Brandon B. 

Free trial available: Yes 

Mobile App:  Google Play, App Store 

Pricing: Starts at $9.90 /user/month 

Ratings: 4.2 out of 5 stars 

4. Constant Contact

Constant Contact excels in email services, offering 100+ configurable themes and a user-friendly drag-and-drop editor.  

Its built-in social media tools attract and convert leads. Customizable themes and real-time monitoring provide valuable data for future campaigns. 

Seamless integration with major CMS platforms simplifies campaign tracking. 

Constant Contact lead generation tool

Key Features: 

  1. User-friendly interface: Constant Contact has a user-friendly interface that makes it easy for businesses to create and send professional-looking emails, landing pages, and surveys. 
  1. Integration with CRMs and E-commerce: Can be integrated with other tools, such as Salesforce, Eventbrite, and Shopify, to help businesses streamline their lead generation efforts. 
  1. Robust analytics: Constant Contact provides robust analytics that can help businesses track the performance of their email campaigns, landing pages, and surveys. 


  1. Limited automation: It has basic features like autoresponders and triggered emails, but it may not be as robust as other marketing automation solutions. 
  1. Limited lead capture options: Constant Contact primarily focuses on email marketing, so businesses may need to use additional tools to capture leads from other channels, such as social media or events. 


“Being able to create a distribution list specific to the email campaign I am sending is very convenient. Also, you can upload email addresses for the list via a spreadsheet or manually enter them. It makes the process that much easier!” – Katie L.  

“The functionality within Constant Contact is very easy to use – literally a “drag and drop” which makes the onboarding of new users very easy! We like the scheduling and resending to non-openers too.” – Carolee-Ann C.  

Free trial available:  

Mobile App:  Google Play, App Store 

Pricing: Starts at USD 449/month 

Ratings: 4.0 out of 5 stars 

5. Hunter

Hunter is a powerful cloud-based lead generation tool that specializes in finding professional email addresses for cold outreach.  

Its web crawler efficiently searches and validates publicly available email addresses for potential prospects.  

Users can simply enter a person and company name in Hunter’s search box to find their email address.  

Notably, Hunter automates the entire outreach process, from email address verification to cold emailing. It is a valuable tool for businesses aiming to expand their reach and grow their customer base through targeted cold outreach. 

hunter lead generation tool

Key Features: 

  1. Comprehensive database: Provides access to a vast database of email addresses, which makes it easier for businesses to find and reach out to potential customers. This database includes millions of email addresses from various industries and countries. 
  1. High accuracy: The platform uses advanced algorithms to verify email addresses, reducing the chances of your emails being marked as spam or undelivered. 
  1. Easy integration: Can be easily integrated with a range of tools and platforms, including CRM software, marketing automation tools, and web browsers.  
  1. User-friendly interface: The entire process of verifying email addresses is quite simple.  


  1. Occasional incomplete data: At times, the database may not always contain up-to-date or accurate information, which can lead to wasted time and resources if businesses use incorrect or outdated data. 
  1. Limited functionality: Requires other tools to add automation, or to extend its functionalities. 


“Hunter quickly finds and displays professional email addresses and relevant contact information for any website/domain. It streamlines lead generation and outreach, saving time and facilitating direct communication with decision-makers.” – Diana X. 

“Hunter is the best tool for building email addresses and verifying email addresses. If we already have email addresses, it’s simple to verify them. For email verification you only need an email address.” – Satish Kumar K. 

Free trial available: Yes 

Mobile App: No 

Pricing: Starts at $49/month 

Ratings: 4.4 out of 5 stars 

6. Intercom

Intercom is a customer messaging platform that boosts customer engagement and retention. While it indirectly enhances lead generation, its primary focus is on acquisition, interaction, and retention.  

The software utilizes user intelligence and behavioral targeting to understand customer needs.  

Businesses can send behavior-triggered emails, customized messages, and manage live chat. It also includes a help desk and knowledge base for efficient customer support. 

intercom lead generation tool

Key Features: 

  1. Real-time conversations: Intercom allows you to engage with leads in real-time through live chat, which can increase the chances of converting them into customers. 
  1. Personalized communication: You can personalize your communication with leads based on their behavior and preferences, building a stronger relationship with them. 
  1. Lead segmentation: You can segment your leads based on various criteria, such as location, behavior, and interests. 


  1. Limited automation: While Intercom offers some automation features, it may not be as robust as other lead generation tools. 
  1. Cost: The pricing may not be feasible for all businesses and may limit their ability to use Intercom as a lead generation solution. 


“With the easy-to-set-up bots, we have drastically lowered our inefficient conversations and can now right to the point with the correct data.” – Max V. 

“Chat features are great and save us so much time while offering a way for our potential customers to get in touch with us! Also, love that multiple users can use it and have access, and communicate with each other.” – Melissa W. 

Free trial available: Yes 

Mobile App: Google Play, App Store 

Pricing: Starts at $74/month 

Ratings: 4.4 out of 5 stars 

7. Podium

Podium is a powerful tool that drives customer engagement. Its web chat feature generates 11 times more inbound leads.  

Podium captures and displays positive online reviews and offers custom campaigns, activity monitoring, and message management in one place. 

podium lead generation tool

Key Features: 

  1. Online reviews management: Helps businesses manage their online reputation and improve their search engine rankings. Positive reviews can also help build reputation and generate more leads. 
  1. Multi-channel messaging: Provides a single platform for managing all customer interactions, regardless of channel, such as SMS, webchat, Facebook Messenger, and more.  
  1. Automate lead follow-up: Automation tools allow businesses to quickly respond to and follow up with leads, increasing the likelihood of converting them into customers.  


  1. Limited Analytics: Podium’s analytics tools are somewhat limited. 
  1. Expensive: The high starting price and limited feature set can be a barrier for smaller businesses. 


“It lets us quickly and efficiently track and respond to reviews and contacts. The chat integration on our website is excellent and a better platform than others I have used.” – Robin C. 

“I can assist multiple customers simultaneously by texting or emailing all in one place. Which is essential in ensuring everyone is being followed up on.” – Ballie S.  

Free trial available: Yes 

Mobile App: Google Play, App Store 

Pricing: Starts at $249/month 

Ratings: 4.5 out of 5 stars 

8. Leadfeeder

Leadfeeder (formerly DealFront) is a lead identification and qualification tool that tracks visitor behavior and scores companies based on their interest.  

It facilitates account-based marketing by notifying preferred accounts’ visits and streamlines sales prospecting by assigning leads to the right reps. 

Leadfeeder syncs with CRMs, offers a free plan and excels in tracking high-intent leads. 

Leadfeeder lead generation tool

Key Features: 

  1. Identifies potential leads: Helps you to identify companies and individuals that visit your website, even if they do not fill out a form or provide contact information. 
  1. Third-party integrations: Works with most major CRM solutions 
  1. Customizable filters: Provides advanced filters and search functionality, allowing you to identify specific types of website visitors based on various criteria such as location, industry, and company size. 


  1. Price: Provides fewer features for the same amount when compared to the competition.  
  1. Limited functionality: The starting plan does not provide some of the crucial features like access to contact details that the competitions have.  


“Reaching the companies that access our website further strengthens our sales and marketing power. We see how much time our new leads spend on our website, so we can see how serious they are.” – Ahmet Savaş G. 

“It is a very good feature that we can learn about the companies that log onto our website. Because sometimes companies do not call us but examine our website. Thanks to Leadfeeder, we can identify these companies and provide direct transportation.” – Seda G. 

Free trial available: Yes 

Mobile App: No 

Pricing: Starts at $199/month 

Ratings: 4.3 out of 5  

9. FindThatLead 

FindThatLead is a browser extension and sales prospecting tool. It searches, verifies, and sends personalized emails automatically.  

With email verification and customizable lead generation, it streamlines email outreach.  

Users can input names, website domains, or social media profile URLs to obtain verified email addresses. 

FindThatLead lead generation tool

Key Features: 

  1. Email verification: It has an email verification feature that checks the validity of email addresses. 
  1. Chrome extension: It has Chrome extension that makes it easy to find potential customers’ contact information while browsing websites or LinkedIn. 
  1. User-friendly interface: Is easy to use and navigate. 


  1. Limited search results: Search results can be limited, especially when compared to other similar tools. 
  1. No phone numbers: Does not provide phone numbers for potential customers, which can be a drawback for businesses that prefer to make direct calls. 


“FindThatLead is one of the best, easy-to-use, and very convenient email finder and prospecting tools. You can just install the Chrome extension, and register, it’s free then go to any website and click the extension.” – Mark C. 

“Finding emails or confirming that emails you found online are legitimate is such a hassle, FindThatLead helps to verify if an email is legitimate easily and to find other emails for prospects.” – Cristian L. 

Free trial available: Yes 

Mobile App: No 

Pricing: Starts at $49/month 

Ratings: 4.0 out of 5 stars 

Wrap Up 

Lead generation tools have become an essential part of many businesses marketing strategies. From identifying potential customers to nurturing them into loyal clients, these tools can significantly impact your bottom line. To see what a lead generation solution can do for you, try out LeadSquared! 


1. How does lead generation software work? 

Lead-generating software finds new customers through site crawling, social media monitoring, and form filling. It then collects leads’ contact information and helps businesses contact them via email, social media, and other channels. 

2. What is the difference between inbound and outbound lead generation?

Inbound lead generation uses content, social media, SEO, and other methods to attract new customers. Outbound lead generation involves cold calling, email campaigns, and other direct marketing methods. 

3. What are some common lead generation metrics to track?

Lead volume, quality, conversion rates, cost per lead, and ROI are common lead-generating indicators (ROI). Tracking these KPIs lets you evaluate your lead-generation efforts and improve results. 

4. What features should I look for in lead generation software? 

Lead capture forms, lead scoring and qualifying, contact database management, email marketing and automation, and interfaces with other marketing and sales tools are all crucial aspects to look for in lead-generating software.