How Leads Dubai Automated Lead Management with LeadSquared
“LeadSquared is a great tool for marketing automation and following up. It has centralized Leads Dubai’s entire sales process. With higher visibility into lead status, we have better insights into how we can improve our internal workflows.”
Leads Dubai helps businesses generate leads through various marketing activities such as social media, SEO, email marketing, and outdoor advertisements. They work with companies across the real estate, e-commerce, education, and restaurant industry. Along with high-quality leads, Leads Dubai also increases brand awareness for the companies that they work with.
The team at Leads Dubai focuses on addressing the inquiries and leads that they receive across multiple channels—social media, paid ads, and the website—to extend their marketing services to many brands.
All the leads were being collected and stored on an excel sheet. The data was scattered, and the team managers couldn’t monitor their teams well due to a lack of transparency. Here are a few challenges that the team faced before they switched over to LeadSquared:
1. Missed Opportunities due to Poor Customer Engagement
The new leads would often turn into missed opportunities right after the first interaction. Leads Dubai wanted to automate follow-ups and introduce a new way to engage potential clients.
2. Poor Visibility into the Lead’s Journey
The sales team was struggling to figure out the customer’s intent and willingness to buy. They couldn’t track previous conversations and the status of how far the leads had progressed.
3. Scattered Sales Workflow
As the team size increased, the lack of a streamlined sales process delayed conversions and increased confusion within the team.
4. Manual and Complicated Lead Management
The leads flowed in from multiple sources. Collecting, tracking, and distributing the leads manually was a challenge as the lead volume was increasing steadily.
With LeadSquared, Leads Dubai’s sales operations are completely centralized. The automation has saved the team a lot of time and effort as well. Leads Dubai’s partnership with LeadSquared has helped them achieve the following:
Develop an Effective Marketing Strategy
Customer engagement has always been a priority for Leads Dubai. After they shifted their operations to LeadSquared, they came across email marketing and marketing workflowautomation. This completely changed the way they engaged with their leads.
Using the right automation, Leads Dubai now sends very personalized emails based on the customer’s intent, over a long period of time. Email nurturing and targeted interactions have increased the brand’s visibility and decreased the number of missed opportunities.
Insightful Lead Stage Tracking
Knowing the buyer’s intent and level of interest helps Leads Dubai close deals faster. LeadSquared also helps the sales reps understand the previous interactions to recommend the right services based on the client’s requirements. The lead score feature enables the team to direct their efforts towards leads that are closer to conversions.
Optimize Sales Workflow
Leads Dubai has standardized its sales workflow with LeadSquared. All the sales members can see their daily tasks and new leads on the dashboard as they enter the system. The reminders and notifications also ensure that leads are contacted faster.
Automate Lead Management
Keeping track of the leads added to the system from different sources was complicated and manual. With LeadSquared, lead capture and distribution are automated based on the team members’ availability. The right processes helped increase the number of leads acquired by 10%. The reports and analytics also help them gain insights to constantly improve the team’s performance.
LeadSquared has helped Leads Dubai standardize and increase visibility into their sales processes. The sales team is more productive and take ownership of their tasks. With all the data in one place, everyone’s daily tasks are trackable. The improved monitoring and detailed reports help the team improve their sales workflow to further decrease TAT.