“With LeadSquared, calls are automated, and the tags help us segment students through the admission funnel. This helped student counsellors 2X their efficiency by taking 75-100 calls as opposed to 30-40 calls before LeadSquared.”
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Seed Global Education is a London-headquartered company in the education services space. They help universities market their programs and build partner relationships in Asia, Africa, and Middle East. Prominent universities like New York University, George Washington University, Nanyang Business School, and INSEAD have collaborated with Seed Global Education to create their digital footprint with webinars and student interactions.
But for a database of over 40,000 students, Seed needed an extremely focused outreach process that would help these universities attract competitive students. Storing all the data on Excel sheets, manual interactions, and a lack of targeted marketing activities slowed them down. The challenges that they faced included:
Each webinar had thousands of registrants. Collecting student information, initiating conversations, and tracking their intent couldn’t be done manually.
The counsellors had no means to speed up conversions by prioritizing leads. Storing all the information in Excel also led to a lot of human errors.
The ROI from marketing campaigns was low because leads weren’t being targeted based on region and intent.
Seed wanted their marketing and attendee reports to remain static for each event. The CRMs that they had previously tested couldn’t cater to their niche request.
Seed aimed to create an end-to-end lead management workflow, so they began evaluating a few CRMs. With their experience in the Edtech segment, they found that LeadSquared was a very apt solution that could be implemented at a reasonable cost. Here’s what partnering up with LeadSquared helped them achieve.
Seed Global Education conducts many webinars and masterclasses for their clients. The student information for these events is collected across various platforms, including LeadSquared’s landing pages and Seed’s digital initiatives across social media channels.
Seed can manage the large student database, including lead capture and distribution, for effective student engagement. Communications are automated via email marketing, SMS, and WhatsApp campaigns. This eliminates manual tasks and ensures that admission counsellors can focus on talking to the students instead. Communications are now more frequent, which in turn also increases the registrant-to-attendee conversions for webinars.
The student database is well-segmented on LeadSquared based on their interests and level of engagement. The lead scoring feature also helps admission counsellors filter out high-priority students and reach out to them in a more personalized way. The student counsellors’ daily tasks are also sped up with the built-in dialler that saves them a couple of hours weekly.
Marketing campaigns over emails and webinar promotions can be analyzed in depth using LeadSquared’s marketing analytics. Seed has integrated Zoom with LeadSquared to track and evaluate metrics like overall attendance from the joining and leaving time. These reports have helped Seed improve their campaign ROI.
Different segments of students interact with the webinars organized by Seed. The information from these webinars needed to remain static instead of being automatically updated for Seed to evaluate the results from each webinar. The LeadSquared team helped them with this niche requirement by creating custom reports which are integrated with Zoom.
Seed Global Education found a relevant and cost-effective solution to all their challenges with LeadSquared. The integrations, customized reports, and automated admissions management have helped Seed scale up their operations and partner with many more universities.
Seed believes that their engagement with the platform will continue to increase when they introduce new services and business lines which would also require customized solutions from LeadSquared.
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