How to Maximise Student Conversions With Calls + WhatsApp + Email

Here is why it is important for educational institutions to respond to students quickly and to send personalized messaging – it increases their chances to convert students by 47%.

We asked a few of our fellow counsellors and admission teams on the impact of omnichannel communication on conversions. Here’s what they shared –

• Segmentation helped them improve revenue by 760%
• They saw 60% more clicks on mobile-friendly emails
• Calling their student inquiries under 10 minutes improved chances of conversions by 5x​

For this session, we have partnered with MyOperator, a leading cloud communication system to understand how various channels improve student conversions

Key Discussion Points:

• Building an easy and approachable process for student applications
• Activating mutliple channels: cost and human resource implications of the services
• Qualitative impacts of tracking communication channels
• Role of technology in building an omnichannel process of communication

Speakers

Shivam Dixit
Director – Enterprise Business, MyOperator

Murali Krishna
Vice President – Sales, LeadSquared