Is LeadSquared different from CRM systems: CRM and Marketing Software Comparison

LeadSquared marketing software helps businesses in acquiring customers using modern scientific marketing methods. It helps in generating, nurturing and engaging Leads with the objective of increasing probability of converting them to customer with every interaction. LeadSquared is used by marketers to connect and engage with Leads till they become sales ready.

The marketing teams will typically pass the Leads to sales team once they become sales ready. From this point onwards, sales people may use sales force automation software like CRM to manage the lead and opportunities and close. CRM is best suited after Lead becomes sales ready.

LeadSquared can also be used as simple CRM to manage customer relationships, but that’s not its core purpose and forte. Similarly, CRM software can also do a bit of marketing but that’s not what they are designed to do.

CRM is not a replacement for LeadSquared and vice-versa. Rather, LeadSquared and CRM are complementary.

Following is a brief feature comparison of CRM and marketing software, LeadSquared. The comparison is with CRM software is general in nature and not specific to any CRM software.

Legend:

	The solution has a strong implementation of feature
	The solution either does not have the feature or it has a very weak implementation
	The solution has partial implementation of feature or (in case of CRM) many of the solutions do not have it

Feature	CRM	LeadSquared
Email Campaign Deliverability and Reputation management
Email Campaign Tracking (Delivery, Open, Click tracking)
Email Template Library
1 to 1 tracked Emails
Email Campaign Performance Analysis
Landing Page Designer
Landing Page Template Library
Mobile Optimized Landing Pages
Rich Media content (video, slideshare) in Landing Pages
Compare Landing Page Performance in real time
Landing Page Auto-responders
Lead Capture (Web, Email, Import, Manual)
Segmentation by Lead behaviour
Dynamic Lead List
List Management
Lead Deduplication
Lead Activity Tracking
Lead Scoring by behaviour
Lead Grading
Real time Lead Source Analysis
Outlook integration (for Lead tracking)
Top Lists & Leads
Lead & Visitor tracking (activity & behaviour)
Website Traffic Analysis
Lead Activity and Result Summary reports
Account Management
Opportunity creation
Sales Forecasting
Sales Process Management
Call logging
Document library
Case Management
Contracts
Channel Management
Tasks & Reminders
Inventory
Products & Pricing
Quotes
Vendors
Purchase Orders
Sales Orders
Invoicing