Lead score may sound very interesting to a lot of businesses at first but very soon they figure out it is not a true indication of lead engagement. To address this, LeadSquared has come up with a concept of engagement score. To understand how it actually works, watch the webinar Lead Engagement Index: The New Trend in Town here:
Take a look at these 7 tried and tested customer acquisition examples that you can implement for your business!
Customer Engagement Metrics are specific parameters that measure user engagement to formulate future marketing strategies. Read on to know more!
91% of marketers consider lead generation as their most important goal, and 53% of marketers spend at least half of their budget on lead generation, as per Ruler Analytics. There’s no doubt that quality lead…
UGC or User Generated Content has recently taken over social media and is all over brand pages. And for good reason – when people see content coming from other users, and not just your brand…
Marketers today depend on multichannel strategies to successfully conduct offline and online marketing campaigns. Even though this approach allows marketers to personalize each step of the customer journey, it poses a distinctive challenge when determining…
Customer retention is cheaper than acquisition. For example, the success rate of selling to a new customer ranges between 5-20%. Whereas for an existing customer, it’s 60-70%. That’s a big difference! Because it’s easier to…
How to build a thriving community – Learn from the Experts [Webinar R...
