MARKETING

Lead Engagement Index

Lead score may sound very interesting to a lot of businesses at first but very soon they figure out it is not a true indication of lead engagement. To address this, LeadSquared has come up with a concept of engagement score. To understand how it actually works, watch the webinar Lead Engagement Index: The New Trend in Town here:

Lead Engagement

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Shibani Roy
Shibani Roy

Shibani has been driving the webinar program at LeadSquared for more than 6 years, bringing in experts from around the world, to share their expertise on different topics. She is also a writer and an email marketing expert, having sent over 7 million emails till date. She currently leads the brand marketing initiatives at LeadSquared.

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