Best CRM Software in India

In today’s fast-paced business landscape, customer relationship management (CRM) has become an indispensable tool for companies aiming to thrive and grow.  

Effective CRM software not only streamlines interactions with customers but also helps businesses understand their needs, boost sales, and build long-lasting relationships.  

India, with its vibrant and ever-expanding market, offers a wide array of CRM solutions tailored to meet the diverse needs of businesses across various industries. 

Choosing the right CRM software can be a daunting task, considering the multitude of options available in the Indian market.  

That’s why we have embarked on a journey to identify the best CRM software in India that can simplify your business processes, enhance customer satisfaction, and maximize your overall efficiency. 

In this article, we will delve into the top CRM software solutions in India, carefully curated based on their features, usability, customer reviews, and overall performance.  

Whether you are a small startup or a well-established enterprise, this comprehensive guide will assist you in making an informed decision while selecting the CRM software that aligns perfectly with your organization’s needs and budget. 

Benefits of using the Best CRM software in India to transform your business 

Here is how using some of the best CRM software in India can transform your business: 

1. Automate your tasks 

Manual and repetitive tasks take reps away from their jobs–selling and marketing to acquire leads. CRMs automate manual and repetitive tasks, shortening sales cycles and allowing your employees to reach out to more prospects. 

2. Define your sales funnel 

Gaining a comprehensive understanding of the leads at each stage of your sales funnel is crucial for identifying and resolving any issues that may arise. Additionally, it enables you to determine your strengths and evaluate the effectiveness of your strategies. 

3. Gain more customer information 

“Customer is king” is a common phrase used in every business. To ensure that you convert more leads into clients, knowing your customers’ behavior, persona, and habits is essential. CRMs help you gain this knowledge by collecting and storing all data about them in one place. This enables you to improve the quality of service and sales. 

Although incorporating a CRM into your company offers various advantages, it’s crucial to find software that aligns perfectly with your business. No organization wishes to allocate resources to a solution that doesn’t enhance their operations. 

Now that we have seen what the benefits are of using a CRM, here is a list of the 16 best CRM software in India. 

This list has been divided into four categories depending on which business size the CRM is most suitable for –Large (500+ employees), Medium (150-500), Small (1-150), and ones that fit all sizes (1 to 10,000+). 

CRMs that are suited for businesses of all sizes 

We have identified the CRMs in this particular category based on their pricing package structure, range of clientele sizes, and scalability. Presenting the top four Indian CRM software options in this category: 

1.   LeadSquared

LeadSquared is a sales execution CRM that provides end-to-end sales solutions for businesses. Using automation and newer technology, the platform helps reps sell better by automating their tasks, providing customer information beforehand, and nurturing leads to close more deals. 

Key features: 

Ratings: 4.3 on Capterra, 4.6 on G2, and 4.4 on Gartner 

Pros: 

  • Provides extensive sales features 
  • Has an integrated marketing solution at no additional cost 
  • Excellent customer service 
  • User-friendly and short implementation time 
  • Highly customizable and flexible 

Cons: 

  • It can occasionally be slow to use. 
  • The mobile app has limited functionality compared to the desktop version. 

Reviews: 

  • “The best thing about LeadSquared is the customization of lead fields as per their nomenclature. The assigning of leads is so simple that the next agent can easily check the previous agent’s remarks and notes, which helps in conversation and converting the lead.” 
  • “Overall, LeadSquared is an excellent option for businesses looking for a comprehensive solution to their marketing, sales, and CRM needs. I have used Zoho CRM, Nopaperforms, etc., but the flexibility offered by LS is better.” 
  • “The LeadSquared portal lags while accessing multiple leads, and the task reminder constantly pings us through the mail.” 

Price: 

  • Lite – $25 per user/month 
  • Pro – $50 per user/month 
  • Super – $100 per user/month 

2. Salesforce 

Salesforce is one of the market’s oldest and most well-established CRMs. It provides organizations with personalized solutions that include in-depth and customized features. Although Salesforce is now an all-in-one CRM, it was first designed as a sales CRM. 

List of best CRM software in India - salesforce crm software

Key features: 

Ratings: 4.4 on Capterra, 4.3 on G2, and 4.4 on Gartner 

Pros: 

  • Integrates with a wide variety of applications 
  • Provides robust features 
  • In-depth and extensive training resources 
  • Tailored solutions that fit business processes perfectly 
  • Great and in-depth reporting features 

Cons: 

  • Very difficult to learn 
  • Costly 
  • Takes a long time to set up 
  • Involves hidden costs that make the CRM even more expensive 

Reviews: 

Price: 

  • Essentials –$25 per user/month 
  • Professional –$75 per user/month 
  • Enterprise –$150 per user/month 
  • Unlimited –$300 per user/month 

3. HubSpot

HubSpot is primarily a marketing CRM that also provides sales solutions to companies. Along with improving business lead generation, HubSpot allows users to visualize their sales funnel clearly, nurture and segment leads into different categories better, and engage with their clients on multiple channels. 

List of best CRM software in India - hubspot crm software

Key features: 

Ratings: 4.4 on Gartner, 4.4 on G2, and 4.5 on Capterra 

Pros 

  • Really Easy-to-use 
  • Contains a free CRM 
  • Provides in-depth reporting 
  • Integrates with many applications 
  • Provides a wide variety of features 

Cons 

  • Paid packages are costly 
  • Although it provides a list of features, they are very basic 
  • Sales features aren’t as powerful as marketing features 

Reviews 

  • “I love the user interface – it’s bright and colorful, which is always nice to look at. It’s also really intuitive and user friendly.” 
  • “The automation tools provided by HubSpot have been a game-changer, simplifying lead management and supercharging our email campaigns.” 
  • “Last I checked, it was $400 a month to enable email sequencing campaigns. That’s my only issue with the software.” 
  • “The onboarding of the HubSpot team was very bad and that caused us to take a long time to understand the commercial methodology that HubSpot supports.” 

Pricing 

  • Starter –$20 per month 
  • Professional –$500 per month 
  • Enterprise –$1200 per month 

4. ActiveCampaign

ActiveCampaign distinguishes itself in the CRM market with its versatility and comprehensive feature set, making it an ideal choice for businesses of all sizes in India. This platform seamlessly combines email marketing with CRM and sales automation, facilitating better customer relationship nurturing and more efficient business operations.

activecampaign crm

Key Features:

  • Advanced email marketing automation
  • CRM and sales automation
  • Lead scoring and segmentation
  • Dynamic content and AI-driven insights

Ratings: 4.5 on G2, 4.6 on Capterra, 4.5 on Gartner

Pros:

  • Intuitive user interface with drag-and-drop features
  • Powerful automation capabilities that save time and enhance customer engagement
  • Highly customizable to suit different business needs
  • Excellent integration with major email clients and other platforms
  • Responsive design, ensuring compatibility across devices

Cons:

  • May have a steeper learning curve for those new to automation
  • Some features that may or may not be needed for those just getting started

Reviews:

  • “The versatility of ActiveCampaign is exceptional to fit any type of business even startups. It helps propel the business through automation of marketing channels which will then enable me to reach out to my target audience through emails and other interactions.”
  • “I love how easily I can set up and customize funnels to optimize lead conversion. The segmentation options and intuitive UX make campaign management a breeze.”
  • “ActiveCampaign’s tremendous scope of highlights and customization choices can make it hard for new clients to learn and explore the stage.”

Price:

ActiveCampaign has different packages depending on your needs, as well as bundles for larger companies that need more features.

Sales:

  • Plus: $19 per user/month, billed annually
  • Professional: $49 per user/month, billed annually

Marketing:

  • Lite: $29 per month, billed annually
  • Plus: $49 per month, billed annually
  • Professional: $149 per month, billed annually

5. SugarCRM

Formerly an open-source software, SugarCRM converted into proprietary software in 2014. One unique aspect of this CRM is that it is available both on-premises and on the cloud. Providing both sales and marketing solutions, SugarCRM has over 2 million active users today in 160 countries. 

List of best CRM software in India - sugarcrm software

Key Features 

  • Sales force automation 
  • Marketing automation     
  • Lead capturing 
  • Social CRM 

Ratings –4.1 on Gartner, 3.8 on G2, and 3.8 on Capterra 

Pros 

  • Highly customizable and flexible 
  • The UI is nice 
  • Robust reporting features 
  • Short implementation period 

Cons 

  • Expensive at higher packages 
  • Limited automation features 
  • Complex to learn 

Reviews 

  • “SugarCRM has provided a stable and intuitive CRM platform for our company, which had previously been through multiple platforms, including home-grown solutions.” 
  • “Sugar CRM is one of the most effective and efficient CRM platforms for all businesses. It provides accurate automation services for managing business outcomes.” 
  • “I dislike that SugarCRM has limited customization options, which can make it difficult to tailor the software to specific business needs.” 
  • “This platform can be somewhat complex to set up and customize. It takes time for one to familiarize his or herself with all of its features fully.” 

Price 

  • Sell –$49 per user/month 
  • Serve –$80 per user/month 
  • Enterprise –$85 per user/month 

CRMs for enterprise businesses 

If you are a sizable enterprise seeking to manage your business operations or expand from your current CRM system, these are the options you should consider.  

We have selected these CRMs based on their popularity among large businesses and the features they promote. The three CRMs that fit into this category are SAP, Kapture, and Kylas. 

1. SAP

SAP is an ERP system that also provides CRM in its suite of products. Built for large enterprises, SAP aims to provide businesses with an all-around solution that handles both your business’s front-end and back-end of your business. It is particularly useful for businesses with some prior technical knowledge.  

List of best CRM software in India - SAP crm software

Key features: 

  • Opportunity management 
  • Sales performance management 
  • Reports and analytics 
  • Lead management 
  • Sales automation 

Ratings –4.2 on Gartner, 4.0 on G2, and 4.4 on Capterra 

Pros 

  • Provides good amount of customization 
  • Excellent reporting and analytics 
  • In-house ERP 
  • Wide range of functionality 
  • Solid mobile CRM Cons 
  • Expensive pricing 
  • Complex to learn and use 
  • Need technical knowledge to operate 
  • Customer support can be slow to respond 

Reviews 

  • ‘’It has PMS (Pipeline management system), which optimizes and enables sales potential. It is also available on browser-based access, which is helping to our customers to punch the order anytime.” 
  • “I think it’s excellent that Sales Cloud creates a digital strategy for Account and Contact Management. There is help from creating a plan to planning and executing Activity Management.” 
  • “I think it is difficult to learn at first. While collaborative writing techniques are used, there is no alternative to identify conflicts easily.” 
  •  “Complexity SAP CRM is hard to implement; it is always challenging to implement and use. Cost is also the major disadvantage of this product for small-scale businesses.” 

Price 

SAP sales cloud does custom pricing. For more information, you can request a quote on their pricing page. 

2. Kapture CRM

Kapture is an enterprise-grade sales and customer service CRM that helps companies in their from pre-sales, all the way to following up. One unique feature of this software is that it is built and optimized for devices that run on Android. 

List of best CRM software in India - kapture crm software

Key features: 

  • Lead capturing 
  • Lead nurturing  
  • Geo Tagging 
  • Smart route planning 

Ratings –4.1 on Gartner, 4.3 on G2, and 4.2 on Capterra 

Pros 

  • It is easy-to-use 
  • Provides a wide variety of features 
  • Excellent mobile CRM
  • Pipeline management 

Cons 

  • Limited customizations 
  • Steep learning curve 
  • Limited integrations 

Reviews 

Price: Upon request 

3. Kylas

Kylas CRM is built for growing businesses that need help with their sales operations. Started in Pune, Maharashtra, this enterprise-grade CRM categorizes its features into ones for sales reps and sales managers. Kylas CRM was created by the same founders as Sell.do. 

List of best CRM software in India - kylas crm software

Key Features 

  • Pipeline management 
  • User management and Access Control 
  • Lead Management  
  • Cloud telephony 

Ratings –4.6 on G2 and 4.7 on Capterra 

Pros 

  • Easy-to-use 
  • Highly customizable 
  • Good customer support 
  • Robust sales features 

Cons 

  • Limited automation 
  • Limited integrations 

Reviews 

Price:  

  • Embark – ₹0 per month  
  • Elevate – ₹12,999 per month  
  • Exceed – ₹75,000 per month 

CRMs for medium-sized businesses 

The CRMs in this list are categorized as suitable for ‘medium-sized’ businesses because while they contain a lot of features useful for companies, they lack some critical ones that might be difficult for larger companies to use without. 

1. Pipedrive 

Pipedrive is a sales CRM that excels at pipeline management. Built by salespeople, for salespeople, this software caters mainly to B2C businesses to sell more efficiently by streamlining processes, automating pipelines, and capturing leads. 

List of best CRM software in India - pipedrive crm software

Key features: 

  • Pipeline management 
  • Lead tracking 
  • Sales automation 
  • Sales force automation 

Ratings –4.3 on Gartner, 4.2 on G2, and 4.5 on Capterra 

Pros 

  • Easy-to-use user interface  
  • Great pipeline management features 
  • Handles immense amount if data with ease 
  • Excellent mobile app 

Cons

  • Poor customer support 
  • Reporting limitations 
  • Poor third-party integrations 
  • Limited automation and customization 

Reviews 

Price: 

  • Essential –$9.90 per user/month 
  • Advanced –$19.90 per user/month 
  • Professional –$39.90 per user/month 
  • Enterprise –$59.90 per month 

2. Zoho CRM

Zoho CRM is included in Zoho One, a comprehensive product suite provided by the company. Zoho One offers a range of tools and services, such as forms and a hosted mail domain, to assist businesses. This CRM is particularly suitable for B2B SMBs aiming to expand their operations and seamlessly incorporate Zoho’s other products into their workflow. 

List of best CRM software in India - zoho crm software

Key features: 

  • Lead capturing  
  • Lead nurturing 
  • Email automation 
  • Sales management 

Ratings –4.4 on Gartner, 4.0 on G2, and 4.3 on Capterra 

Pros: 

  • Easy-to-use 
  • Competitive pricing 
  • Great integrations between other Zoho products 
  • Excellent sales force automation 

Cons 

  • Does not integrate with third party applications easily 
  • Not very customizable 
  • Has data storage limits 

Reviews: 

Price 

  • Standard –$14 per user/month 
  • Professional –$23 per user/month 
  • Enterprise –$40 per user/month 
  • Ultimate –$52 per user/month 

3. Freshsales 

Freshsales, despite not being widely recognized in the industry, is a customer relationship management (CRM) solution that boasts a customer base of more than 50,000 clients, which includes renowned companies like Honda, Fiverr, and Pearson.  

Its primary success lies within the hotel, e-commerce, and real estate sectors. Developed as part of the Freshworks suite of products, this CRM is specifically tailored for businesses that have recently experienced growth and transitioned into the realm of medium-sized enterprises. 

List of best CRM software in India - freshsales crm software

Key Features: 

  • Workflow automation  
  • Sales automation 
  • Sales management  
  • Lead capturing 

Ratings –4.5 on Gartner, 4.5 on G2, and 4.5 on Capterra 

Pros 

  • Great sales force automation 
  • Seamless integration with other tools 
  • Customizable features 
  • Good customer support 
  • Affordable pricing options 

Cons 

  • Limited forecasting capabilities 
  • Slow load times when accessing large amounts of data 
  • Inconsistent functionality across different devices 

Reviews 

  • “I think the support feature – to be able to talk to a customer support human at any time- day or night – is a real plus for me. I love this feature.” 
  • “It is a very easy-to-use tool. You don’t have to spend a lot of time training people or yourself on how to use Freshsales, unlike other CRM systems out there, which have complicated workflows.” 
  • “The onboarding was a little bit long. It took around 3 days, even though we started with a few contacts by then. I hope they improve the onboarding time.” 
  • “As more data started flowing into the CRM, we found it challenging to manage the workflows and settings without breaking things.” 

Price 

  • Free – $0 per user/month 
  • Growth – $29 per user/month 
  • Pro – $69 per user/month 
  • Enterprise – $125 per user/month 

CRMs for small businesses 

If you are new to your market sector, you may not have a large budget or require extensive features in a CRM.  

Alternatively, you may be interested in assessing the usefulness of CRM software for your business without investing a significant portion of your revenue.  

For such businesses, here are some of the top CRM software options available in India. 

1. EngageBay

EngageBay is a great CRM if you want excellent email marketing automation. This SMB-based 

CRM provides holistic customer views, email tracking, and workflow automation to help small businesses sell better. Apart from sales and marketing, the software also has a help desk CRM and live chat software too. 

List of best CRM software in India - engagebay crm software

Key features: 

  • Live chat features  
  • Lead nurturing 
  • Lead tracking 
  • Sales force automation 
  • Sales management 

Ratings –4.2 on Gartner, 4.6 on G2, and 4.6 on Capterra 

Pros 

  • Affordability and ease-of-use 
  • Offers a variety of marketing automation features 
  • Customer support team is helpful and responsive 
  • Provides great pipeline visibility 

Cons 

  • Lack of customization options for certain features  
  • Limited reporting and analytics 

Reviews 

  • “The EngageBay is the simplest all-in-one platform, but what I like best is that they have great customer support. This, I would say is that USP.” 
  • “I can say, if this is the direction Engagebay is going (as far as I see now) then I will be on board for many years to come!” 
  • “Personally, I need more built-in email designs. The email template builder needs to give me more control through UI for more detailing on the design.” 
  • “Webinar features and landing pages do not support reusable headers and footers, and no option to build own templates. Missing social software analytics.” 

Price 

  • Free –$0 per user/month 
  • Basic –$12.74 per user/month 
  • Growth –$42.49 per user/month 
  • Pro –$84.99 per user/month 

2. Insightly

Insightly is a software defined for small businesses that use Google Apps products. The CRM offers excellent solutions to growing teams in project management and keeping tracking of their sales funnel. 

List of best CRM software in India - insightly crm software

Key features: 

  • Lead management 
  • Sales pipeline 
  • Opportunity management 
  • Process automation 
  • Task management 

Ratings –4.2 on Gartner, 4.2 on G2, and 4.0 on Capterra 

Pros 

  • Easy-to-use interface 
  • Affordable 
  • Robust project management 
  • Good customer service 

Cons 

  • Limited customizability 
  • Limited reporting 
  • Mobile app limitations 

Reviews: 

  • “Insightly is quick and easy-to-use. I can record call details in under a minute. It is easy to search and group information that I may need to look at, and it is easy to filter info so that I see just what I want to see.” 
  • “Insightly is an excellent CRM that can compete with the best because of its thoroughness. It’s helped us organize and keep track of data on a wide range of customers, and we’ve been using that data in innovative ways to propel sales and marketing efforts.” 
  • “It will be difficult to edit documents because you have to download it first, edit it, and then you can upload it again.” 
  • “Insightly has some limitations in terms of report customization and data visualization, which can be a stumbling block for those who need a more advanced visual presentation of data.” 

Price 

  • Plus – $29 per user/month 
  • Professional – $49 per user/month 
  • Enterprise – $99 per user/month 

3. Agile CRM 

Agile‘s motto is to help businesses “Sell and Market like a Fortune500”. This CRM is mainly focused on providing enterprise-level type features at affordable prices. Agile is mostly popular due to its clean, simple, and modern interface. 

List of best CRM software in India - agile crm software

Key features: 

  • User-friendly UI  
  • Contact management features  
  • Sales automation  
  • Marketing automation  
  • Opportunity management 

Ratings: 4.0 on G2 and 4.1 on Capterra 

Pros 

  • A plethora of features available 
  • Easy-to-use 
  • Customizability and flexibility 
  • Good value for the price  

Cons 

  • Some users report occasional bugs or glitches 
  • The learning curve can be steep for some features 
  • Occasional issues with email deliverability 

Reviews 

Price 

  • Free – $0 per user/month 
  • Starter – $8.99 per user/month 
  • Regular – $29.99 per user/month 
  • Enterprise – $47.99 per user/month 

4. Salesmate CRM

Salesmate CRM is a cloud-based sales management solution designed for small and midsize businesses. It provides sales teams with tools to manage their sales pipelines, track deals, and collaborate on tasks and projects. 

List of best CRM software in India - salesmate crm software

Key features 

  • Sales tracking 
  • Sales automation 
  • Lead engagement  
  • Lead tracking 

Rating –4.5 on Gartner, 4.6 on G2, and 4.7 on Capterra 

Pros 

  • Intuitive and easy-to-use interface 
  • Robust tracking and reporting features 
  • Customizable workflow and automation options 
  • User-friendly mobile app and browser extensions 
  • Affordable pricing 

Cons 

  • Limited third-party integrations 
  • Lack of advanced features 

Reviews 

Price 

  • Starter –$12 per user/month 
  • Growth –$24 per user/month  
  • Boost –$40 per user/month  
  • Enterprise –Custom pricing 

Best CRM software in India that are on the rise

1. SalezShark 

SalezShark, an Indian marketing and sales CRM founded in 2016, aims to support the growth of small businesses by automating lead capturing, enhancing email marketing, and improving sales efficiency. Despite its relatively short existence, this CRM has received considerable acclaim, earning it a place on our list of promising future CRMs. 

List of best CRM software in India - salezshark crm software

Key features: 

  • Lead automation  
  • Pipeline management  
  • Conversion scoring 
  • Task management 
  • Custom Layouts 

Ratings –4.6 on Capterra and 4.5 on G2 

Pros 

  • Provides good sales features  
  • AI-powered automation  
  • Affordable pricing  
  • Customizable dashboards 

Cons 

  • Lack of third-party integrations  
  • Mobile app has a lot of bugs 

Reviews 

Ways how to implement the best CRM in India

After you have gone through and evaluated which CRM you think fits your business process the best, the next step is to know how to implement the CRM. Here are some points to understand to successfully implement the CRM: 

1. Define a CRM strategy 

The first step is to understand and define what you want to achieve with the CRM. Plan out your goals, targets, what you need, where you need the CRM the most, and what changes you need to make in your organization in order to accommodate the CRM smoothly. 

Defining a CRM strategy can save you a lot of time when the actual implementation happens because you are sure of what you need from it. A CRM strategy can also ensure you have backup plans in case things don’t work out the way you want them to. 

2. Build an implementation timeline 

It takes time to build Rome. Opting for a single deadline will only complicate your ability to stay on course and determine if you’re making progress toward completing the implementation within the given timeframe.  

Instead, divide the implementation into smaller tasks and assign deadlines to each step.  

This approach will facilitate monitoring the overall progress and give you a clear indication of remaining work and required effort. 

3. Convert and store data in a portable format. 

The next and most important step is to store your data in a format that can be migrated. Whether it is information from a previous CRM or fresh inputs on excel sheets, you will need to work with your provider to ensure you create a process to set up the CRM to be able to use right away. 

4. Integrate it with your third-party applications 

Make sure to integrate your implementation with third-party applications to prevent any leakage of leads.  

Utilize the CRM’s APIs to integrate all your applications and conduct thorough testing to ensure their reliability.  

Since technical issues are frequent during this phase, it is advisable to have a dedicated test team that verifies the proper flow of leads from various platforms into your CRM system. 

5. Prepare a training and onboarding plan 

After the implementation of the CRM system, it becomes crucial for your sales representatives to acquire a comprehensive understanding of its usage. This necessitates the establishment of a robust training and onboarding procedure. 

Although ideally CRM providers offer training and onboarding support, there are instances where certain providers do not.  

Consequently, it is essential to have an internal team prepared to educate your sales staff, enabling them to swiftly and proficiently utilize the CRM system. 

With all that being said, LeadSquared is one such CRM that is easy to implement, and provides training and onboarding. The platform’s implementation team stays with you on every step of the day, not to mention, takes only a few days to set-up! 

Are you perhaps questioning whether the CRM lacks extensive features?  

That assumption would be incorrect.  

LeadSquared offers a wide range of features to choose from, along with highly customizable solutions. It is suitable for businesses of all sizes and types.  

Feel free to contact our CRM experts to discover how it can perfectly align with your business within a mere 15 days. 

FAQs

1. What is the best CRM software used in India?

Some of the best CRM software in India include LeadSquared, Salesforce, HubSpot, SugarCRM, Salesmate, etc. 

2. What is the best CRM software for small business? 

Salezshark is a rising CRM that is best suited for small businesses.

3. Which is the best free CRM software in India? 

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