In the marketing automation scene, HubSpot currently holds around 38% of the market. However, just because it holds an impressive slice of the pie, doesn’t mean it’s the perfect match for every organization’s needs – especially as an overall CRM platform.
Businesses come in all shapes and sizes, and so do their requirements.
While many swear by HubSpot’s capabilities, others find that certain features or integrations just don’t quite fit the bill. For some, ease of use or scalability might be lacking, while others simply need more customization or specific automation tools.
That’s why exploring HubSpot alternatives to find one that perfectly matches your needs can make a world of difference.
Who Should Explore Other Options Besides HubSpot?
If you find that HubSpot falls short on your customization needs or desired features, it may be time to look elsewhere. While it is a popular choice for many small businesses due to its ease of use and free tier, some startups, growing teams, or businesses with specialized workflows may eventually find that another CRM offers greater flexibility or better aligns with their evolving needs—especially when every dollar and minute counts.
Whether you need more advanced automation or tailored integrations, exploring alternative platforms can help you find the right fit for your unique requirements.
How to Choose the Right HubSpot CRM Alternative
Selecting the ideal HubSpot alternative can feel a bit like picking out a new car — you want the perfect mix of features, price, and reliability. Here’s how to navigate the options and steer your business in the right direction:
- Identify Your Priorities: Start by listing out what you actually need. Is your focus on sales automation, marketing capabilities, or seamless customer support? Pinpointing these priorities narrows down your choices.
- Ease of Use: No one wants to spend hours deciphering a confusing dashboard. Prioritize platforms known for their intuitive user interfaces—you’ll save a lot of time (and headaches) down the road.
- Customer Support: Stellar support can be a lifesaver, especially during onboarding. Check for thorough help centers, responsive service teams, and an abundance of learning resources like guides or video tutorials.
- Integration and Customization: Make sure your new CRM plays nicely with the other tools in your tech stack. The ability to integrate smoothly and tailor features to your workflow is key.
By weighing these factors—your goals, user-friendliness, budget, customer support, and integrations—you’ll be well on your way to finding a CRM that fits your team like a glove.
Now, here are 10 best alternatives to HubSpot for sales users (Sales Hub alternatives) based on features, user experiences, and reviews.
Top 10 HubSpot Alternatives for 2025
| HubSpot Alternatives | Popular for | Average Rating on Gartner, Capterra, and G2 |
| LeadSquared | Ease of Use, Pricing, Scalability, and No-code Automation | 4.4 |
| Salesforce | Number of Features, Integrations, Enterprise-focused | 4.5 |
| Freshworks | Customer Support, Ease of Use, Automation and Flexibility | 4.5 |
| Creatio | Low-code Marketing and Sales Automation, Ease of use | 4.6 |
| EnagageBay | Email Nurturing, Marketing Automation, Sales Pipeline Management | 4.5 |
| Keap | Lead Tracking, Ease of Use, and Scheduling Tasks | 4.1 |
| Zoho CRM | Number of Features, Price, Integrability, Ticketing Services | 4.2 |
| Pipedrive | Managing Leads, Creating Pipelines, and Nurturing Campaigns | 4.3 |
| ActiveCampaign | Automated Workflows, Email Automation, and Customer Support | 4.5 |
| Microsoft Dynamics 365 | Business Intelligence, Contact Management, and Campaign Management | 4.3 |
1. LeadSquared
LeadSquared is a powerful sales execution and marketing automation CRM designed to drive growth for mid-market and enterprise businesses. What truly sets LeadSquared apart is its ability to serve both sales and marketing teams without compromise — thanks to its deeply integrated, automation-first approach and vertical-focused solutioning.
What makes LeadSquared a great HubSpot alternative?
Unlike more generic platforms, LeadSquared offers industry-specific workflows and out-of-the-box configurations tailored to sectors like education, healthcare, financial services, real estate, and more — helping teams hit the ground running with minimal setup. Its robust automation engine enables organizations to streamline lead capture, scoring, nurturing, and distribution across multiple channels — all while maintaining tight alignment between teams.
On the marketing side, it delivers high-utility features such as advanced email marketing automation, journey builders, and intent detection — tools that drive meaningful engagement and conversions. For sales teams, dynamic workflows, smart lead prioritization, and granular tracking tools help accelerate deals and reduce manual overhead.
LeadSquared also shines with its built-in customer service capabilities. From ticket management to SLA tracking and omnichannel support tools, it ensures that post-sale engagement is just as streamlined and automated as pre-sale activity—delivering a unified experience across the entire customer lifecycle.
The CRM’s users loved how the “entire customer data is manageable in a great way and is easy to handle and find out the leads through various filters available on Leadsquared.”
Another customer proclaimed that LeadSquared is one of the best CRMs that boosts sales while being easy to use. Even beginners can easily learn how to use the platform without breaking a sweat.
Cons
One user felt that “the installation process took longer than expected”. However, we are known for providing some amazing installation and customer support, so you can expect those rainy clouds to disappear moving forward!
Overall, LeadSquared is a solid all-around performer when it comes to sales and marketing. It has gained recognition and is steadily growing in the market. You can consider investing in it to improve your sales and marketing outcomes.
2. Salesforce
Starting out as a primary sales CRM, Salesforce is also known for its marketing capabilities today. They are mainly focused on enterprise businesses that need extensive features.
What makes Salesforce a great HubSpot alternative?
For starters, Salesforce is a feature-extensive software that provides good service .
One of the things that reviewers on G2 loved about the CRM was that “Opportunities are tracked along with the custom stages, which helps differentiate the won and lost cases.”
Cons
One of the things that customers often don’t like about the CRM is its extremely long learning curve. As a reviewer on G2 put it, “Sometimes the interface is not so good. It is a little confusing and unfriendly.”
Another common complaint was that Salesforce “has a relatively high pricing compared to similar products in market” and that “the learning curve is slow as it is complex to understand for beginners”.
With a lot of features and high flexibility, Salesforce is a choice you should consider if you are an enterprise and have the kind of budget to handle higher total cost of ownership (TCO), including developer costs and ongoing customization needs. However, the endless number of features and the platform’s complexity can leave SMBs confused.
3. Freshworks
Freshworks is another company that provides different products that tailor to different needs of your company. They have Freshsales, which helps you with contact management, lead scoring, and other sales automation features. And Freshmarketer, which provides solutions that include building chatbots, Shopify integrations, and audience segmentation.
What makes Freshworks a great HubSpot alternative?
One customer liked that it gives their team a complete sales solution, writing, “the CRM covers all the functional units which are necessary for the salesperson. It ranges from lead segregation to account management” in their reviews.
Iryna, a reviewer on G2, also loved the fact that Freshworks allows you to “do A/B testing without any coding skills, generate heatmaps to see the most clicks and engagement, and do session replays to see how the real users navigate the website.”
Cons
One improvement that the CRM needs to work on is its analytics and reporting. “The analysis area, in my opinion, might be made better and is a little bit limited in terms of the volume of data I am able to analyze,” a reviewer shared.
A user complained on Capterra that “the complexity of the reporting and analysis tools was a significant drawback. Customizing reports to fit our specific business needs proved to be challenging”.
While the CRM is really popular for sales, Freshworks has gained very little visibility on the referring review sites in terms of its marketing product. However, the CRM does provide good customer service and works well for SMBs.
4. Creatio
Creatio offers its customers two main products – a process management tool and a CRM, which provides both sales and marketing solutions. One of the platform’s stand-out features is its low-code and no-code capabilities that help businesses automate workflows and build applications with a lot of freedom.
What makes Creatio a great HubSpot alternative?
Apart from being highly customizable, this CRM also provides extensive features like lead generation, nurturing, and management.
One of the customers called the sales product of the CRM a ‘boon for organizations. They stated that “the platform has been super helpful, and I would recommend it to anyone looking for a Sales CRM.”
Their marketing product is also no joke, with a reviewer calling it a “game-changer.”
Cons
One of the issues with the CRM, as a reviewer put it on Gartner, is that “On one hand, it is amazing to have the ability to build and create a system that works exactly for our business, although this can be troublesome if you do not have the time to spend on building it out properly.”
Another factor is the steep learning curve. A reviewer mentioned that “the software has a slightly steep learning curve for beginners and does not have any kind of training. Its reports are a little poor in information.”
Overall, this is a really solid CRM that provides good features at reasonable prices. If your team can spare some time to build a process from scratch, then Creatio can prove to be a really good investment to help your business grow.
5. EngageBay
For small businesses and startups looking to attract, engage, and nurture online visitors into paying customers, EngageBay is an easy-to-use, reasonably priced, all-in-one CRM software. It helps you acquire more leads through forms and popups, nurture them through email campaigns, and automate your marketing funnel.
What makes EngageBay a great HubSpot alternative?
One of the things that a user Jan J. liked about this product was that it “Nearly covered everything that a business needs to get going. If you even don’t have a website, you can set it up as a 100% fully automated marketing machine with graphical and logical pathways.”
Another great thing about the CRM is that it is its usability. Customers find it “easy to use and simple to select filters for what your business finds most important to see.”
Cons
While EngageBay seems to be really good, there are a few hitches that the company is trying to fix. One such issue is the email templates. A user pointed out, “copying emails would be easier if the templates were created for them automatically.”
Another user shared that “the most disappointing feature was automations, where they have only limited things that can trigger an automation and limited choices for what the automation can do.”
If you are a startup or a small company looking to invest in a CRM, then this is a really good choice for your business. However, if you have plans to expand in the near future, then this CRM might not be the best fit.
6. Keap
Keap is designed to help small businesses by automating email campaigns and messages, tracking leads, pipeline management, and reporting and analytics.
What makes Keap a great HubSpot alternative?
One of the things that makes Keap likable is its marketing capabilities.
A G2 reviewer wrote that it “provides a flexible and dynamic product that helps small businesses capitalize on marketing automation to remove the time-consuming tasks.”
Another thing that customers like about the CRM is that it is really easy to schedule tasks and organize your sales team’s tasks and priorities.
Cons
One of the CRM’s not-so-strong suits is its reporting. When a customer on Gartner was asked what they disliked, they wrote, “Reporting, reporting, reporting. It’s so strange that for a platform that is so good with data, that reporting would be so terrible.”
If you are looking for a CRM that has a very short learning curve, then this might not be your first choice, as people have noted that it takes some time to learn.
Moreover, a user wrote, “Even after paying substantially for training, it’s complicated. So many features missing.”
Keap is a good choice for SMB businesses that don’t prioritize reporting. But, if tracking sales performance and analytics is vital to your business, you can check out these 5 Keap alternatives instead.
7. Zoho
Although Zoho is better known for its ticketing services, it helps businesses improve their client conversion rates by creating automated workflows, setting reminders on tasks, automatically engaging with their audience, managing pipelines, etc.
What makes Zoho a great HubSpot alternative?
This CRM has a humble rating of 4.2 on G2, Gartner, and Capterra. A user wrote that it is an “affordable CRM with the required customization.”.
Another thing that the CRM is known for is providing easy access to data. As one customer put it, “It ensures boundless access to customer data at any time from their mobile devices and that way it keeps them on the go to continue with business proceeds and close those deals.”
Cons
Like other CRMs on the list, which have a lot of features, this CRM, too, can be very confusing for companies that don’t exactly know what they need. Another reviewer shared on Capterra that “the packages are not that flexible, more especially for small companies.”
Zoho is a good choice for companies looking for a plethora of options to choose from for their business. However, if you want simpler CRMs built with more focus on sales and marketing, then this might not be the CRM for you.
Here is a list of the top 10 Zoho alternatives that you should consider before finalizing this as the CRM for you.
9. Pipedrive
Pipedrive is primarily a sales CRM that also offers essential marketing features. Apart from providing customizable email templates in marketing, it also provides several sales features such as pipeline management, activities overview, etc.
What makes Pipedrive a great HubSpot alternative?
Rated an average of 4.3, one of the things that customers love about this product is that “The user interface is clean and intuitive, making it easy for teams to organize and manage the sales pipeline.”
Some customers have also found a use for their marketing teams as well, as one customer pointed out that the software “shows us everything we need to track any sales pipeline from our marketing department, as well as showing us secure channels to share with our customers through the CRM.”
Cons
One of the CRM’s limitations is that while the reporting features are good, there’s a limit on the number of report types you can generate for each package price. So, if you are looking for a HubSpot alternative with extensive reporting features, then you might want to reconsider investing in this CRM.
Another problem with the software is that, according to users on G2, is that it is “Not the most customizable platform. There are a lot of templates to work with and not much room to change that.”
Pipedrive is a good choice for companies who want basic features. If your company wants a robust platform that does not have a lot of bugs, then this software might not be the best choice.
Here are the top 11 Pipedrive alternatives you should check out that offer unlimited reporting and more stable solutions.
9. ActiveCampaign
ActiveCampaign is a CRM that helps businesses sell faster by automating sales processes, managing contacts and accounts, automatically triggering the next best steps for behavioral engagement, and seamlessly managing your pipeline.
What makes ActiveCampaign a great HubSpot alternative?
ActiveCampaign is a market-first-based CRM that also provides sales solutions and has been rated a 4.6 average on G2, Gartner, and Capterra.
Why is ActiveCampaign liked by its customers? As per a review on Gartner simply put, the software is “Intuitive, well-designed, and simple to use.”
“I love how it is easy to use, great automations, easy import and updating contacts, and I love that they seamlessly integrate with everything!” is what another reviewer said about the product.
Cons
One of the not-so-nice features of the CRM is its onboarding at lower packages. One customer on Gartner mentioned how “In the smaller packages, support is logically provided by email only, which is less effective.”
An issue flagged by users often is its pricing structure. As one user wrote, “the pricing structure can be challenging as your subscriber list grows. What starts as an affordable solution can quickly become costly as you scale your business.”
Another issue with the CRM’s speed. The platform is known to be slow.
If you are looking for a CRM that executes your tasks faster and provides better onboarding support, then there are other CRMs that might be better suited for you.
10. Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of products that includes sales and marketing features as well. Designed to help businesses through business intelligence, contact management, social insights, and campaign management.
What makes Microsoft Dynamics 365 a great HubSpot alternative?
Microsoft Dynamics 365 is noted to be a really good marketing tool by reviewers on G2. A review that highlights this software’s marketing capabilities is by Julius on G2, who wrote, “Dynamics 365 Marketing provides users with insights into customer behavior, helping organizations make more informed decisions about their marketing strategies.”
Another customer said on Gartner, that it is an “amazing suite of tools that are a must have for every product manager. Right from presentations, spreadsheets to documents.”.
Cons
Coming to some of the sales shortcomings, some customers reported that while it is a good product, it could use updates to make it a lot better, as it is not easy to use.
Another issue with the CRM is, as Harrison put it on G2, “The learning curve is steep, and I wish for more customer support in real-time. I waited full days to get responses on time-sensitive issues.”
While Microsoft Dynamics 365 is a solid product, it is very expensive for marketing and has a long learning period.
If you are looking for CRMs that are much easier to learn, while having all the features and at an affordable pricing, then you should check out a few alternatives to Microsoft Dynamics 365.
Assessing Value for Money in CRM Solutions
When it comes to evaluating whether a CRM truly delivers value for money, it’s all about balancing the feature set, quality, and performance against the price tag. Start by listing the core needs for your team — are automation, integration options, or reporting tools high on your priority list? Next, compare how well each platform meets those needs within their respective pricing tiers.
Reach out to their team for a demo and get a pricing quote. Make sure to consider any hidden costs, such as onboarding, training, or support — these can add up quickly. Reading real user reviews and third-party ratings can also clue you into whether businesses like yours feel they’re getting a good deal. Ultimately, the best value comes from a CRM that not only fits your budget, but actually helps you hit your sales and productivity goals without unnecessary bloat or complicated add-ons.
A good marketing solution is incomplete without having equally good sales automation.
LeadSquared is a well-balanced solution that provides you with the best of both worlds! With its ease of use and short learning period, you can give your teams a boost in productivity and efficiency. Get in touch to know more.
HubSpot Alternatives Frequently Asked Questions
What is the best alternative to HubSpot?
While HubSpot is a great marketing solution, CRMs like LeadSquared offer more balanced and essential sales, marketing, and service features for businesses, making it a better choice.
What is a free alternative to HubSpot?
While there are no CRMs that proWhile there are no CRMs that provide all HubSpot features for free, MailChimp is a good free alternative to HubSpot’s email marketing features.
Is HubSpot used in India?
While HubSpot is used in India, more Indian-based CRMs like LeadSquared are gaining popularity for their affordability and high scalability, all while being really simple to use.
What is the best HubSpot alternative for fast-growing SMB sales teams?
LeadSquared is a comprehensive platform for sales teams. It provides all essential tools to close deals, hook up quality leads, and build relationships with clients.
