This is a short and simple tale
On the impact of inbound sales
Sales girl Jane went door to door
Selling her ice creams, few or more
Cajoling, pleading and dare I say, bullying?
She leaves each house only after trying
Every day she will walk the streets
To sell her pack of 50 treats.
Salesman Sam was the ice cream man,
Who sold cold treats from his van
“Hello there! How do you do?”
“Take a free sample, why don’t you?”
He called out to interested passers-by
Gave them his treats, and let them try.
Every evening, when they are done for the day
They counted their profits and tallied their pay
Jane to be frank, always had more cash
Because she sold her entire stash
Our man Sam, on the other hand,
Went home with less cash than planned.
Before I go on to tell you more,
Whose business do you think will grow?
Will selling door to door win in the end?
Or will it be our inbound selling friend?
Think again and let me know
I know for sure whose business will grow!
The answer is: Salesman Sam!!
Yes, it was the ice-cream man
Who had expanded to one more van
As Jane did only outbound sales
That wasn’t something that easily scales
I asked Sam later how he won,
“Smart inbound sales never hurt anyone”