Published 28 Dec, 2022

[Webinar] How IMT CDL Built a Paperless Admissions Process

Their admission related challenges were: Lead leakage worries due to manual lead capture on excel sheets Lack of ready-to-use email templates, resulting in a faulty nurturing process No insight on the performance of team members or lead sources Insufficient data to take corrective measures like optimizing marketing campaigns Cumbersome, delayed & inaccurate MIS Reports Bottlenecks […]

Shibani Roy

1 min read

How IMT CDL Built a Paperless Admission Process

EDUCATION

[Webinar] How IMT CDL Built a Paperless Admissions Process

Contents

Lead leakage worries due to manual lead capture on excel sheets
Lack of ready-to-use email templates, resulting in a faulty nurturing process
No insight on the performance of team members or lead sources
Insufficient data to take corrective measures like optimizing marketing campaigns
Cumbersome, delayed & inaccurate MIS Reports
Bottlenecks in forecasting realistic admission numbers
Little or no scope of scaling without sales & marketing automation

Speaker

Rakesh Kumar
Head of Marketing at IMT-CDL, Ghaziabad

Rakesh is a versatile professional with 16 years of high growth experience in Marketing Communication, Demand Generation, Product Management & Customer Success, in diverse sectors, including Education, Software Solutions, E-Commerce & FMCG.

Table of Contents

Shibani Roy

Shibani has been driving the webinar program at LeadSquared for more than 6 years, bringing in experts from around the world, to share their expertise on different topics. She is also a writer and an email marketing expert, having sent over 7 million emails till date. She currently leads the brand marketing initiatives at LeadSquared.