“We integrated WhatsApp with LeadSquared. When a social media lead comes into the system, we send out automated messages and understand their requirements better. This integration has also helped us nurture old leads and reactivate over 5000 conversations in the past year.”
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Leads Reactivated
Lead Capture
Counsellor Efficiency
Student Contact Rates
IMS Proschool is an extension of the IMS initiative to help individuals realize their potential through mentorships and skill-building. They help individuals build their future by identifying future professional opportunities and building new-age courses.
Before LeadSquared, the team used open-source CRMs and excel sheets to manage their student journeys. This led to a break in the student onboarding process. After evaluating multiple CRMs, they zeroed in on LeadSquared because of its automation capabilities.
Because of the shortcomings of an open-source platform, IMS Proschool wasn’t able to capture leads automatically and faced delays in lead capture with high lead leakage.
Lead distribution was a manual process. This meant, the counsellors were able to get in touch with student a little too late.
Because there was no track of the previous offline conversations, and counsellors couldn’t identify the “hot opportunity” leads without any insights.
To maintain context as well as identify high quality leads, all the processes—updating lead stage, WhatsApp and email communication, and updating conversation notes in excel—were carried out manually. This limited the time counsellors spent on outreach.
After evaluating several competitors, the team realized that LeadSquared’s automation were the best in the market. Its integration as well as marketing capabilities would surely give them an advantage in the industry.
And that’s how they chose LeadSquared’s Edtech CRM.
The team integrated various online and offline lead sources like Facebook, Instagram, and publishers that with LeadSquared to seamlessly capture leads. This ensured 100% lead capture and zero lead leakage across sources.
But this isn’t a challenge anymore.
Using LeadSquared’s customisable lead distribution logic, the team auto-assigns counsellors based on business logic and availability. This helps counsellors filter priority leads and save valuable time which is utilized in identifying student requirements.
With detailed history tracking and lead prioritization, counsellors can improve conversions by building better rapport with the students. The management now has clear visibility into team performance via real-time reports.
After integrating WhatsApp with LeadSquared, the team set up lead nurturing automation to send out multiple follow-ups post counsellor communication. This ensured that the team was engaging with students regularly that positively impacts the conversion ratio.
By creating a centralized and well-integrated system, IMS Proschool customized processes based on their requirements. With LeadSquared, they could save the counsellor’s time, reduce administrative costs of additional resources, and improve student engagement. If you’re looking for similar impact on your student onboarding process, try LeadSquared Edtech CRM now.
How Practo Increased Call Center Efficiency by 60% with LeadSquared
