Published 24 Aug, 2023

Digital Transformation of the Auto Industry

Learn about the digital transformation of the automotive industry and how to make it cost effective and efficient.

Shibani Roy

1 min read

AUTOMOTIVE

Digital Transformation of the Auto Industry

Contents

The automotive industry is facing a transformative moment, driven by evolving customer expectations and the need to adapt to digital advancements. Because today, it’s not just about vehicle anymore – it’s about the overall work productivity and customer experience.

But, incorporating digital technologies comes with increased costs and complexities. So, how can automakers respond to this shift? How can they seize the opportunity to innovate and grow in new directions? And how to make the shift cost-effective and efficient?

Listen to experts from the industry to find these answers and learn some tried and proven strategies for an effective digital transformation.

Key Discussion Points:

Benefits and challenges associated with digital transformation
Understanding the new age customers
Building a strong digital infrastructure
Cost-effectiveness and efficiency in digital transformation

Speakers

Projesh Kar
General Manager and National Head – Digital Sales, Tata Motors

Ankur Tyagi
Deputy General Manager ESYNC Operations, Hero Motors

Vineet Sharma
Director – Business Development, LeadSquared

Table of Contents

Shibani Roy

Shibani has been driving the webinar program at LeadSquared for more than 6 years, bringing in experts from around the world, to share their expertise on different topics. She is also a writer and an email marketing expert, having sent over 7 million emails till date. She currently leads the brand marketing initiatives at LeadSquared.