The market for edtech and smart classrooms is expected to reach USD 445.94 billion in 2029, up from USD 214.73 billion in 2025. By 2033, the US EdTech market is expected to have grown to $236.1 billion, a shift that is changing the way Americans study, work, and grow. Edtech companies in the United States are leading an educational transformation that goes well beyond traditional school boundaries — from Fortune 500 companies transforming employee training to K-12 classrooms using AI-powered learning tools.
Key Types of EdTech Companies
To provide a clearer picture, EdTech companies in the US often fall into these main categories:
- Learning management platforms: These serve as the backbone for organizing, delivering, and tracking educational content and student progress.
- Online learning providers: Platforms delivering courses, certifications, and degree programs to learners of all ages and backgrounds.
- Interactive learning and gaming platforms: Companies leveraging gamification and interactivity to make learning engaging and effective.
- Online studying and tutoring services: Services connecting learners with tutors and study resources, often offering real-time or on-demand support.
- Language learning platforms: Tools and applications specifically designed to help users master new languages through interactive lessons and practice.
By spanning these domains, EdTech companies are addressing critical challenges in accessibility, quality, and personalization across the educational landscape — supporting not just students, but educators and lifelong learners alike.
Let’s take a deeper look at the top EdTech companies in the United States — the list is numbered for convenience but not ranked in any particular order.
22 EdTech Companies in the US
1. Great Minds PBC
Website: https://greatminds.org/
Address: 55 M Street SE, Suite 340, Washington, DC 20003
Founded in: 2007
Founders: Lynne Munson
Funding: Secured a significant investment of $150 million in 2022.
![Top EdTech Companies in the US [2025]: Transforming Education 1 Great Minds PBC](https://www.leadsquared.com/wp-content/uploads/2023/12/Greatminds.org_-1030x461.png)
Great Minds PBC is a public benefit corporation that aims to provide a thorough grasp of the world through its course content.
Each Great Minds course, from arithmetic to English, incorporates real-world contexts and the improvement of essential skills. Thanks to Great Minds’ comprehensive approach, teachers and students can develop deeper connections with subjects that go beyond memorization of facts.
USP: Great Minds works with academics and instructors to create outstanding teaching resources. Eureka Math, developed by Great Minds, is the first comprehensive math program that is grade-level aligned to the Common Core State Standards. It has received praise on both state and national levels.
2. BrainPOP
Website: https://www.brainpop.com/
Address: 71 West 23rd Street, New York City, New York, U.S
Founded in: 1999
Founders: Avraham Kadar
Funding: Got acquired by KIRKBI A/S in 2022, at an acquisition amount of $875M.
![Top EdTech Companies in the US [2025]: Transforming Education 2 BrainPOP](https://www.leadsquared.com/wp-content/uploads/2022/09/image-3-1024x490.png)
BrainPOP is introducing a more entertaining method of teaching to the classroom to aid children in better connecting with the course they are learning.
Students are involved in various subjects through interactive games, movies, and activities. They can also explore several paths while developing their social skills.
USP: BrainPOP allows educators to engage students through its diverse set of tools.
3. Outschool
Website: https://outschool.com/
Address: Outschool, Inc. PO Box 77107, San Francisco, CA 94107
Founded in: 2015
Founders: Amir Nathoo, Mikhail Seregine, Nick Grandy
Funding: Raised a total funding of $240M over 6 rounds from 16 investors.
![Top EdTech Companies in the US [2025]: Transforming Education 3 Outschool](https://www.leadsquared.com/wp-content/uploads/2022/09/image-5-1024x483.png)
Outschool introduces children to an easy-to-use internet platform to foster a passion for learning from an early age. Students between the ages of 3 and 18 can choose from a wide variety of courses offered by the company. The company ensures that students receive the time and attention necessary to learn the content by making them participate in small groups and one-on-one sessions.
USP: The company offers a marketplace for kids’ live online classes. The video chat group classes are held on the company’s online learning platform and are made available through a marketplace.
4. Pear Deck Tutor
Website: https://www.peardeck.com/products/pear-deck-tutor
Address: 2030 East Maple Avenue, Suite 100, El Segundo, CA 90245
Founded in: 2015
Original Founders: Alex Convery, Ari Stiegler, Myles Hunter, Rob Sciama, Victor Kotseruba, William O’Brien
Current Parent Company: GoGuardian (part of Pear Deck Learning ecosystem since 2024)
![Top EdTech Companies in the US [2025]: Transforming Education 4 Pear Deck Tutor](https://www.leadsquared.com/wp-content/uploads/2022/09/image-7-1024x452.png)
Pear Deck Tutor (formerly TutorMe) is an online tutoring solution that offers live academic support, writing feedback, and research assistance. The website matches students with trained teachers in a matter of seconds and offers round-the-clock access to professional one-on-one tutoring in over 300 courses. In addition to providing an asynchronous Writing Lab that provides thorough feedback on writing tasks in a matter of hours, the platform mimics all the greatest aspects of in-person tutoring, including the opportunity to connect face-to-face via opt-in audio and video.
USP: Named “Tutoring Solution of the Year” in the 2023 EdTech Breakthrough Awards, Pear Deck Tutor collaborates with educational institutions to give all students, regardless of their location, resources, or background, fair access to excellent teaching. Due to its extensive tutoring environment and seamless integration with other Pear Deck Learning solutions, the platform had a 600% increase in demand during the pandemic and is still assisting districts in addressing learning gaps.
5. Udacity
Website: https://www.udacity.com/
Address: Udacity, 2440 El Camino Real, Floor 6, Mountain View, CA 94040
Founded in: 2011
Founders: David Stavens, Mike Sokolsky, Sebastian Thrun
Funding: Raised a total funding of $238M over 5 rounds from 27 investors.
![Top EdTech Companies in the US [2025]: Transforming Education 5 Udacity](https://www.leadsquared.com/wp-content/uploads/2022/09/image-8-1024x441.png)
Udacity, part of Accenture, is an online platform where job seekers can get training for the careers they want to pursue. The platform provides people with essential, in-demand skills to advance their careers through a variety of programs and courses on topics like artificial intelligence, cloud computing, product management, data science, cybersecurity, and more.
USP: Udacity is one of the few online platforms that provides a learning environment with courses in robotics, machine learning, and artificial intelligence.
6. MasterClass
Website: https://www.masterclass.com/
Address: San Francisco, California, U.S
Founded in: 2015
Founders: Aaron Rasmussen, David Rogier
Funding: Raised a total funding of $461M over 7 rounds from 57 investors.
![Top EdTech Companies in the US [2025]: Transforming Education 6 MasterClass](https://www.leadsquared.com/wp-content/uploads/2022/09/image-9-1024x476.png)
MasterClass provides online video-based courses taught by celebrities and experts. Users of the online platform can enroll in online classes and learn from subject-matter experts who are at the top of their fields. Masterclass offers instructors in fields like cooking, writing, music, sports, filmmaking, and much more, including Stephen Curry, Gordon Ramsey, and Annie Leibovitz, to share hard-won insights that can only come from reaching the top of their fields.
USP: MasterClass offers some of the best content when it comes to learning diverse skills.
7. A Cloud Guru (now part of Pluralsight)
Website: https://www.pluralsight.com/cloud-guru
Address: 42 Future Way, Draper, Utah 84020 (Pluralsight headquarters)
Founded in: 2015
Original Founders: Ryan Kroonenburg and Sam Kroonenburg
Acquisition: Acquired by Pluralsight in July 2021 for $2 billion.
Original Funding: $33 million raised in 2019 from Summit Partners and Airtree Ventures, plus a previous $7 million Series A.
Parent Company: Pluralsight (owned by Vista Equity Partners since April 2021).
![Top EdTech Companies in the US [2025]: Transforming Education 7 A Cloud Guru - Pluralsight](https://www.leadsquared.com/wp-content/uploads/2022/09/image-10-1024x497.png)
A Cloud Guru is a leading cloud skills development platform driven by a simple mission — “to teach the world to cloud.” Now operating as part of Pluralsight, it combines Pluralsight Skills’ existing library of cloud courses and hands-on learning experiences with A Cloud Guru’s top certification courses, hands-on labs and sandboxes, exams, and quizzes. With courses ranging from cloud fundamentals to AWS, Azure, and Google Cloud certifications, the platform has helped over 4,500 organizations and 2.5 million learners reach their cloud computing objectives.
USP: As part of Pluralsight’s comprehensive technology workforce development platform, A Cloud Guru addresses the growing cloud skills gap that research shows is the number one challenge for IT decision makers. The acquisition positions Pluralsight to deliver the most comprehensive solution for driving cloud maturity at scale through an all-in-one solution for cloud skill development.
8. GoGuardian
Website: https://www.goguardian.com/
Address: GoGuardian, 2030 East Maple Avenue, Suite 100 El Segundo, California 90245
Founded in: 2014
Founders: Advait Shinde, Tyler Shaddix
Funding: Raised $200M, with a current valuation of $1B.
![Top EdTech Companies in the US [2025]: Transforming Education 8 GoGuardian](https://www.leadsquared.com/wp-content/uploads/2022/09/image-11-1024x428.png)
GoGuardian is an EdTech company that facilitates safer learning experiences. It gives teachers a set of tools that guarantee students are shielded from harmful and disruptive content when working in the digital environment. The company’s main goal is to support mental health through a range of products that create a more effective learning environment. These products include DNS network filtering, classroom management tools, asset management tools, student safety beacons, and more.
USP: The business provides solutions for instruction, assessment, unified filtering, and classroom management.
9. Screencastify
Website: https://www.screencastify.com/
Address: 222 W Merchandise Mart Plaza, Suite 1212, Chicago, IL 60654
Founded in: 2013
Founders: Jason Hu, Manuel Braun
Funding: Had an Early-Stage funding round. Now acquired by LearnCore.
![Top EdTech Companies in the US [2025]: Transforming Education 9 Screencastify](https://www.leadsquared.com/wp-content/uploads/2022/09/image-12-1024x430.png)
Screencastify offers a free plugin for Chromium-based browsers. Through this plugin, the company aims to make it simpler for teachers, students, business professionals, and other collaborators to record, edit, and share interactive videos.
With additional tools like narration, focus mouse, and virtual pen capabilities, the plugin provides an effective way to record using screen capture, webcam, and microphone. This makes it simple for users to incorporate clear, flexible images into their workflow.
USP: Screencastify offers a simple video capture solution that comes in handy during online classes and presentations. The tool works particularly well for school laptops, which are often Chromebook devices.
10. Teachers Pay Teachers
Website: https://www.teacherspayteachers.com/
Address: 111 E. 18th St., 11th Floor, New York, NY 10003, United States
Founded in: 2006
Founders: Paul Edelman
Funding: $64.12M
![Top EdTech Companies in the US [2025]: Transforming Education 10 Teachers Pay Teachers](https://www.leadsquared.com/wp-content/uploads/2022/09/image-14-1024x505.png)
Teachers can buy and sell worksheets, lesson plans, and other educational resources for grades pre-K–12 on Teachers Pay Teachers. This website is dubbed the “Etsy of education.”. As more districts nationwide adopt the same Common Core learning objectives since the site’s launch in 2006, it has become even more pertinent. The platform is now used by more than 70% of teachers in the United States, Canada, and Australia.
USP: Teachers Pay Teachers is an essential platform enabling teachers to collaborate and market original educational resources.
11. Newsela
Website: https://newsela.com/
Address: 500 5th Ave Fl 28, New York City, New York, 10110, United States
Founded in: 2013
Founders: Matthew Gross and Dan Cogan-Drew
Funding: $173M (total raised over 8 rounds)
![Top EdTech Companies in the US [2025]: Transforming Education 11 newsela](https://www.leadsquared.com/wp-content/uploads/2023/12/newsela-1030x443.jpg)
Newsela is a literacy-focused EdTech company that takes authentic, real-world content from trusted sources and makes it instruction-ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner; the platform offers over 14,000 texts with 10 new texts published daily across 20+ genres. The content comes from over 175 trusted publishers, including the Associated Press, National Geographic, The New York Times, Scientific American, USA Today, and Encyclopedia Britannica.
USP: Newsela’s mission is meaningful classroom learning for every student by providing teachers with relevant, engaging content they desperately needed: news, aligned to state learning standards and delivered at five different reading levels. The platform solves the problem educators face in the classroom – delivering content aligned to academic standards while being current, inclusive, and engaging.
12. Panorama Education
Website: https://www.panoramaed.com/
Address: 24 School St Fourth Floor, Boston, MA 02108
Founded in: 2012
Founders: Aaron Feuer, Xan Tanner
Funding: Raised $92.04M over 7 rounds.
![Top EdTech Companies in the US [2025]: Transforming Education 12 Panorama Education](https://www.leadsquared.com/wp-content/uploads/2023/12/Panorama-Education-1030x387.png)
A data analytics company, Panorama Education, focuses on surveys that gauge K–12 school factors like school atmosphere, teacher engagement, student satisfaction, and others. The team creates and administers the surveys, which may be completed safely on a mobile device. After collecting data, the company assists more than 11,000 schools that use its services in analyzing them and taking appropriate action.
USP: The company provides critical data for decision-making as well as policy making. Surveys of students, parents, teachers, and staff are conducted by the company on behalf of school districts, charter networks, and state governments. This allows educational institutions as well as policymakers to better cater to the needs of the students.
13. DreamBox Learning
Website: https://www.dreambox.com/
Address: 305 108th Avenue NE, 2nd Floor, Bellevue, WA 98004
Founded in: 2004
Founders: Lou Gray
Funding: Raised a total funding of $176M over 6 rounds.
![Top EdTech Companies in the US [2025]: Transforming Education 13 DreamBox Learning](https://www.leadsquared.com/wp-content/uploads/2022/09/image-15-1024x446.png)
Dreambox Learning’s K–8 math program is adaptable and attempts to make math interesting and approachable. Their system monitors how students approach solving issues, constantly rearranging the order of the tasks, and adjusting the difficulty level following student progress. Long division is tedious, but the vibrant graphics, lively music effects, and other game-like elements make up for it.
USP: DreamBox’s data-driven, personalized learning technology provides the right arithmetic and reading training at the appropriate time. Their technology ensures that students are constantly inspired and eager to study.
14. Guild Education
Website: https://www.guildeducation.com/
Address: 370 17th Street, Denver, CO 80202
Founded in: 2015
Founders: Rachel Carlson, Brittany Stitch, Chris Romer
Funding: Raised $157 million in a Series D funding round.
![Top EdTech Companies in the US [2025]: Transforming Education 14 Guild Education](https://www.leadsquared.com/wp-content/uploads/2022/09/image-16-1024x412.png)
Guild Education offers courses, degrees, and programs for working individuals. They use technology to promote peer interactions, portfolios to aid in studying and working, and coaching. Guild Education offers online courses from more than 80 universities to assist working people in continuing their employer-funded education.
USP: Guild Education provides its services to working adults, a group that is often ignored by EdTech solutions. By upskilling its users, Guild Education enables its users to get better careers.
15. Duolingo
Website: https://www.duolingo.com/
Address: 5900 Penn Avenue 2nd Floor Pittsburgh, PA 15206 United States
Founded in: 2011
Founders: Luis von Ahn, Severin Hacker
Funding: Raised a total funding of $183M over 9 rounds from 22 investors.
![Top EdTech Companies in the US [2025]: Transforming Education 15 Duolingo](https://www.leadsquared.com/wp-content/uploads/2022/09/image-17-1024x474.png)
Through game-like training, users of the free Duolingo program can teach more than 30 different languages, from Esperanto to Spanish. Users advance to new levels by earning points and completing timed challenges. It is also highly efficient. According to recent research, students may learn nearly the same amount of Spanish in 34 hours with Duolingo as they would in a first-semester classroom.
USP: Duolingo offers multiple language courses, including very rare languages. Their service helps foreign students to learn new languages extremely fast. The company also has Duolingo ABC which is an app for early literacy skills.
16. Seesaw
Website: https://web.seesaw.me/
Address: 548 Market Street, PMB 98963, San Francisco, CA 94104
Founded in: 2014
Founders: Adrian Graham, Carl Sjogreen
Funding: $27.3M
![Top EdTech Companies in the US [2025]: Transforming Education 16 Seesaw](https://www.leadsquared.com/wp-content/uploads/2022/09/image-18-1024x499.png)
Children complete projects using drawing, photography, video recording and writing on Seesaw’s student engagement platform. Teachers can choose from a built-in activity library to use for their lessons. The layout enables educators and parents to monitor students’ creative processes and evaluate their final products, which are saved in individualized digital portfolios.
USP: Students can submit their assignments and share them with teachers, friends, and parents using the company’s learning application. Students receive positive feedback for their quizzes, paintings, and other assignments.
17. Coursera
Website: https://www.coursera.org/
Address: 381 E. Evelyn Ave Mountain View, CA 94041
Founded in: 2012
Founders: Andrew Ng, Daphne Koller
Funding: Raised a total of $443M over 9 funding rounds.
![Top EdTech Companies in the US [2025]: Transforming Education 17 Coursera](https://www.leadsquared.com/wp-content/uploads/2023/12/Coursera-leading-EdTech-startup-in-the-world-1030x432.jpg)
More than 150 prestigious colleges, including Stanford and Duke, offer courses through Coursera in an open online format. Through the platform’s collection of video lectures, automatically graded homework assignments, and discussion forums, more than 20 million students have studied subjects including data science, philosophy, and fashion.
USP: Coursera is one of the most reputed online platforms for providing certified courses and degrees to its users. It offers community discussion forums, auto-graded assignments, and peer-reviewed tasks, besides recorded video lectures. It provides courses oin engineering, humanities, medicine, biology, social sciences, math, business, computer science, digital marketing, data science, and others.
18. Schoology Learning (now part of PowerSchool)
Website: https://www.powerschool.com/solutions/personalized-learning/schoology-learning/
Address: 150 Parkshore Dr. Folsom, CA 95630
Founded in: 2009
Original Founders: Bill Kindler, Jeremy Friedman, Ryan Hwang, Tim Trinidad
Acquisition: Acquired by PowerSchool in November 2019 (owned by Bain Capital as of October 2024 for $5.6 billion)
Original Funding: $57.1M total (including $32M raised in late 2015)
![Top EdTech Companies in the US [2025]: Transforming Education 18 Schoology Learning](https://www.leadsquared.com/wp-content/uploads/2022/09/image-20-1024x413.png)
The learning management system from Schoology places a strong emphasis on teamwork and enjoyment in classroom settings. Children can collaborate and converse using technology. Additionally, it provides teachers with a centralized location to manage administrative chores including lesson planning, grading, and quiz administration.
USP: The company provides users with all the resources necessary to customize education and enhance student results by providing dynamic learning management, an intuitive collaboration interface, and a next-generation API connection.
19. Voxy
Website: www.voxy.com
Address: 632 Broadway New York, NY 10012 United States
Founded in: 2010
Founders: Paul Goulash
Funding: Raised a total funding of $39M over 10 rounds from 14 investors.
![Top EdTech Companies in the US [2025]: Transforming Education 19 Voxy](https://www.leadsquared.com/wp-content/uploads/2022/09/image-21-1024x454.png)
Voxy specializes in mobile-friendly English language training programs designed for higher education and professional settings. Its curriculum comprises live-streamed one-on-one instruction and is targeted at goals like passing the Test of English as a Foreign Language (commonly known as TOEFL) and talking about data analytics.
USP: The business provides users with a fully integrated online and mobile platform that syncs with all of their devices. It offers live in-product instruction delivered through private tutorials and group classes led by qualified instructors who offer immediate feedback.
20. Chegg
Website: https://www.chegg.com/
Address: 3990 Freedom Cir, Santa Clara, CA 95054, USA
Founded in: 2005
Founders: Aayush Phumbhra, Josh Carlson, Osman Rashid
Funding: Raised a total of $206M over 16 funding rounds.
![Top EdTech Companies in the US [2025]: Transforming Education 20 Chegg](https://www.leadsquared.com/wp-content/uploads/2022/09/image-22-1024x476.png)
A college education is expensive, and 42.5 million Americans have about $1.8 trillion in student debt. Chegg aims to lessen the financial burden. On Chegg, Students can buy, rent, and sell used books on its online marketplace. Users of Chegg’s website can also obtain free online tutoring.
USP: The company offers a linked learning platform that puts students first, assisting students in making the transition from high school to college and career.
21. Wolfram Alpha
Website: www.wolframalpha.com
Address: 100 Trade Center Drive Champaign, IL 61820-7237 USA
Founded in: 2009
Founders: Stephen Wolfram, Theodore Gray
Funding: Developed without outside investments, relying on internal resources and the company’s existing infrastructure.
![Top EdTech Companies in the US [2025]: Transforming Education 21 WolframAlpha](https://www.leadsquared.com/wp-content/uploads/2023/12/WolframAlpha-1030x589.jpg)
Wolfram Alpha is a platform similar to a search engine like Google, but specifically for academic knowledge. While Google can do basic arithmetic, Wolfram Alpha can multiply matrices or run a regression. Its search engine, especially the subscription-based Pro tool, also allows users to analyze hyper-specific data on topics ranging from movie ratings to greenhouse gas emissions.
USP: Wolfram Alpha is the only unified platform that offers semantic tagging and curated computational data in a variety of sectors, such as physical sciences, technology, geography, weather, cooking, business, and more under a single roof. It is a great resource for both students and professionals.
22. Elevate K-12
Website: https://www.elevatek12.com/
Address: Chicago, Illinois, United States
Founded in: 2015
Founder: Shaily Baranwal
Funding: $54 m Series C in March 2023
![Top EdTech Companies in the US [2025]: Transforming Education 22 image 23](https://www.leadsquared.com/wp-content/uploads/2022/09/image-23-1024x420.png)
When it comes to addressing the growing teacher shortage across the country, Elevate K-12 is putting the power of live technology front and center. Their platform connects certified teachers with schools—regardless of location—using live, remote instruction. That means even if a school can’t staff a physical classroom, students still benefit from high-quality, real-time teaching.
USP: Rather than simply providing pre-recorded lessons, Elevate K-12 ensures interactive, synchronous learning. Certified educators teach classes virtually, tailored to the needs of each school district. To maintain classroom engagement, on-site paraprofessionals support students and teachers alike — keeping things running smoothly and minimizing disruption.
In short, EdTech platforms like this are revolutionizing education by letting technology bridge the staffing gap — a transformational approach that gives students nationwide access to excellent teachers, no matter where they live.
In Essence
In this list, we have focused on EdTech companies working in the following domains.
- Companies that help teachers and caregivers: Teachers and caregivers are an essential part of the education system. EdTech companies like Teachers Pay Teachers enable them to afford a better quality of life; and therefore, provide better services at work.
- Companies that provide personalized education services: Through personalized services, teachers can teach more effectively to students. Companies like BrainPOP, DreamBox Learning, and others are offering this.
- Companies that make higher education more accessible: Platforms like Coursera, Udacity, MasterClass, and others help make education accessible to both children and adults.
- Companies that offer specialized teaching tools: Screencastify, Wolfram Alpha, Newsela and similar companies do not pitch themselves as EdTech companies but make notable contributions in this space.
LeadSquared provides sales, marketing, admissions and enrollment automation solutions to several leading EdTech companies globally. Get in touch with our experts to learn more about how an EdTech CRM can help you grow. leading EdTechs globally. Get in touch with our experts to learn more about how an EdTech CRM can help you grow.
Frequently Asked Questions about EdTech Companies in the US
What challenges do EdTech companies face when managing student and lead data?
Many EdTech companies struggle with fragmented data, manual follow-ups, and limited visibility into the student journey. These challenges can slow down admissions, reduce conversion rates, and impact the overall learner experience.
LeadSquared’s EdTech CRM solves this by offering a unified platform that automates lead capture, tracks engagement, and provides actionable insights — helping institutions enroll more students, faster.
What role does mentorship play in student success, and how is it facilitated by technology?
A typical technology-enabled mentorship program starts by recruiting and thoroughly training mentors to ensure they can effectively support a wide range of learners. Once matched, the mentorship relationship is carefully supported through digital engagement tools, progress tracking, and regular feedback from both students and mentors. The process often includes structured check-ins and real-time assessments, helping improve the program and maximize its impact.
As a result, students benefit from personalized guidance, networking opportunities, and tailored advice as they navigate academic challenges and plan for their future careers. With robust digital infrastructure behind these mentorship initiatives, educational institutions can scale their efforts to serve diverse student populations and address individual needs more effectively.
What technical and interpersonal skills are important for professionals working in edtech companies?
When it comes to building effective educational technology platforms, a blend of technical expertise and interpersonal finesse is essential. On the technical side, professionals are expected to have hands-on experience with programming languages (such as Python, JavaScript, or Java), a strong grasp of data science principles, and an understanding of UX design best practices. These skills come into play in roles ranging from front-end and back-end development to cybersecurity analysis and product management.
However, technical prowess alone isn’t enough. EdTech companies also seek candidates who excel in communication, collaboration, and emotional intelligence. The ability to listen actively, empathize with diverse learners and educators, and anticipate the unique challenges faced within academic environments is highly valued.
How can EdTech startups scale their admissions without increasing overhead?
Scaling often requires expanding outreach while keeping costs under control. Manual processes can’t keep up with growth, leading to missed opportunities.
Tools like LeadSquared can automate repetitive tasks like lead nurturing, scoring, and counselor assignments, so teams can handle higher volumes without needing to hire more staff. Pick one that is built for scale — from small test-prep centers to national learning platforms.
Why is a purpose-built CRM better than using generic tools for EdTech sales and support?
Generic CRMs often lack the flexibility and features specific to the education industry –, like campaign-level performance tracking, counselor productivity reports, or integration with LMS platforms.
LeadSquared CRM is purpose-built for education, supporting everything from inquiry to enrollment. It helps teams personalize communication, improve follow-up speed, and deliver a better experience for students, parents, and counselors alike.