The edtech and smart classrooms market is projected to grow from USD 214.73 billion in 2025 to USD 445.94 billion in 2029. As Americans change the way they learn, work, and grow, the EdTech market is evolving in tandem — and in turn, driving further change. Expected to reach $236.1 billion by 2033, top edtech companies in the US reflect a dynamic cycle of innovation, from AI-driven classrooms to reimagined corporate learning environments.
Key types of edtech companies
To paint a more complete picture, US edtech businesses typically fit into one of the following categories:
- Learning Management Platforms (LMS)
These serve as the digital backbone for organizing, delivering, and tracking educational content and learner progress.
- Online Learning Marketplaces / Aggregators
Platforms that aggregate and distribute courses from multiple instructors or institutions, giving learners broad choice and flexibility. They act as intermediaries between educators and students, often providing hosting, monetization, and analytics tools. These are aggregators, rather than single-source providers.
- Online Learning Providers
Companies that produce and deliver their own courses or certifications, often in partnership with universities or organizations. Marketplaces could overlap here. However, these are single-source providers, rather than aggregators.
- Cohort-based and Bootcamp Platforms
Platforms offering structured, time-bound, mentor-led learning experiences, often emphasizing practical, job-ready skills. These differ from self-paced models by fostering collaboration and accountability through small groups.
- Interactive Learning and Gamified Platforms
Companies leveraging interactivity, gamification, and adaptive learning to make education more engaging and effective.
- Tutoring and Study Support Platforms
Services connecting learners with tutors or peer support, often offering on-demand, personalized help or AI-based study aids.
- Language Learning Platforms
Applications and platforms specifically designed to help users master new languages through adaptive lessons, speaking practice, and gamification.
- Corporate Learning and Upskilling Platforms
Solutions focused on workforce development, providing training and reskilling programs for employees at scale.
- Assessment and Analytics Tools
Platforms that support testing, grading, and learning analytics, enabling educators and employers to measure progress and outcomes.
- Education Infrastructure and Enablement Tools
Companies providing backend tools, APIs, or infrastructure that enable EdTech applications — such as virtual classrooms, payments, or content management.
By spanning these domains, edtech companies in the US are addressing critical challenges in accessibility and personalization across the educational landscape — supporting not just students, but educators and lifelong learners alike.
Let’s examine the top EdTech companies in the United States in more detail. The list is numbered for convenience but isn’t arranged in any specific order. From professional development solutions to K–12 learning platforms, the largest edtech companies in the US reflect a variety of methods to address challenges in education.
22 Edtech companies in the US
1. BrainPOP
Website: https://www.brainpop.com/
Address: 71 West 23rd Street, New York City, New York, U.S
Founded in: 1999
Founders: Avraham Kadar
Funding: Got acquired by KIRKBI A/S in 2022, at an acquisition amount of $875M.

BrainPOP is introducing a more entertaining method of teaching to the classroom to aid children in better connecting with the course they are learning.
Students are involved in various subjects through interactive games, movies, and activities. They can also explore several paths while developing their social skills.
USP: BrainPOP allows educators to engage students through its diverse set of tools.
A positive user review (Trustpilot) – “This is the best learning site I’ve ever seen. It teaches so many topics, and explains them in much detail.”
A negative user review (Trustpilot) – “I use this website sometimes but just because you do not have an account, you don’t get anything fairly… If you’ve had good experiences, good for you….with their customer service, I’d recommend this if I was like 7. Never sign up.”
2. Outschool
Website: https://outschool.com/
Address: Outschool, Inc. PO Box 77107, San Francisco, CA 94107
Founded in: 2015
Founders: Amir Nathoo, Mikhail Seregine, Nick Grandy
Funding: Raised a total funding of $240M over 6 rounds from 16 investors.

Outschool introduces children to an easy-to-use internet platform to foster a passion for learning from an early age. Students between the ages of 3 and 18 can choose from a wide variety of courses offered by the company.
USP: Offers a marketplace for kids’ live online classes through video chat group sessions on their proprietary learning platform.
A positive user review (Trustpilot) – “I found Outschool through a Google search. I am thrilled, my kids enjoy attending the sessions. I would recommend to anyone.”
A negative user review (Trustpilot) – “The platform is questionable. Uses a lot of automatic customer service stuff that gets in the way of dealing with the classes and teachers… Lots of spam.”
3. Great Minds PBC
Website: https://greatminds.org/
Address: 55 M Street SE, Suite 340, Washington, DC 20003
Founded in: 2007
Founders: Lynne Munson
Funding: Secured a significant investment of $150 million in 2022.

Great Minds PBC is a public benefit corporation that aims to provide a thorough grasp of the world through its course content.
Each Great Minds course, from arithmetic to English, incorporates real-world contexts and the improvement of essential skills. Thanks to Great Minds’ comprehensive approach, teachers and students can develop deeper connections with subjects that go beyond memorization of facts.
USP: Great Minds works with academics and instructors to create outstanding teaching resources. Eureka Math, developed by Great Minds, is the fi
4. Pear Deck Tutor
Website: https://www.peardeck.com/products/pear-deck-tutor
Address: 2030 East Maple Avenue, Suite 100, El Segundo, CA 90245
Founded in: 2015
Original Founders: Alex Convery, Ari Stiegler, Myles Hunter, Rob Sciama, Victor Kotseruba, William O’Brien
Current Parent Company: GoGuardian (part of Pear Deck Learning ecosystem since 2024)

Pear Deck Tutor (formerly TutorMe) is an online tutoring solution that offers live academic support, writing feedback, and research assistance. The platform matches students with trained teachers in seconds and offers round-the-clock access to professional one-on-one tutoring in over 300 courses.
USP: Named “Tutoring Solution of the Year” in 2023 EdTech Breakthrough Awards; provides fair access to excellent teaching with seamless integration across Pear Deck Learning solutions.
A positive user review (Trustpilot) – “Every single one of the tutors is amazing, and I always leave a session feeling so good about the topic I didn’t understand about at all at first.”
A negative user review (Trustpilot) – “Recently, constant connectivity issue has been seen on the account during peak hours and rest of the time its okay. No help from Pear Deck side.”
5. Udacity
Website: https://www.udacity.com/
Address: Udacity, 2440 El Camino Real, Floor 6, Mountain View, CA 94040
Founded in: 2011
Founders: David Stavens, Mike Sokolsky, Sebastian Thrun
Funding: Raised a total of $238M over 5 rounds from 27 investors.

Udacity, part of Accenture, is an online platform where job seekers can get training for the careers they want to pursue. The platform provides people with essential, in-demand skills to advance their careers through a variety of programs and courses on topics like artificial intelligence, cloud computing, product management, data science, cybersecurity, and more.
USP: One of the few online platforms providing courses in robotics, machine learning, and artificial intelligence.
A positive user review (Trustpilot) – “I enjoyed learning courses in Udemy. The only problem is that if you miss a sale, the courses can be quite expensive. Good thing is that the sales are frequent and you can get good deals.”
A negative user review (Trustpilot) – “I started a personal subscription to take PMP training courses and completed about 30 hours of one course. However, the website crashed, and now I can’t find that course anywhere. The platform is slow and crashes frequently. Unfortunately, there seems to be no real customer service — only an unhelpful chatbot that doesn’t resolve issues.”
6. MasterClass
Website: https://www.masterclass.com/
Address: San Francisco, California, U.S
Founded in: 2015
Founders: Aaron Rasmussen, David Rogier
Funding: Raised a total funding of $461M over 7 rounds from 57 investors.

MasterClass provides online video-based courses taught by celebrities and experts. Users of the online platform can enroll in online classes and learn from subject-matter experts who are at the top of their fields. Masterclass offers instructors in fields like cooking, writing, music, sports, filmmaking, and much more, including Stephen Curry, Gordon Ramsey, and Annie Leibovitz, to share hard-won insights that can only come from reaching the top of their fields.
USP: Offers premium content for learning diverse skills from world-renowned experts across cooking, writing, music, sports, filmmaking, and more.
A positive user review (Trustpilot) – “After signing up and never using the Service, I was charged 192 € today. And upon talking to the support chatbot within literally 1 minute, I had the refund of that Payment in my Paypal… Great experience with the customer support Bot.”
A negative user review (Trustpilot) – “This is not just sloppy—it’s predatory and dishonest. Charging a customer after they’ve explicitly canceled is nothing short of fraud. And to make matters worse, there’s no straightforward way to resolve it without threatening to go through the bank’s fraud department. MasterClass markets itself as a premium service, but their practices are shady, unethical, and downright unacceptable.” .
7. A Cloud Guru (now part of Pluralsight)
Website: https://www.pluralsight.com/cloud-guru
Address: 42 Future Way, Draper, Utah 84020 (Pluralsight headquarters)
Founded in: 2015
Original Founders: Ryan Kroonenburg and Sam Kroonenburg
Acquisition: Acquired by Pluralsight in July 2021 for $2 billion.
Original Funding: $33 million raised in 2019 from Summit Partners and Airtree Ventures, plus a previous $7 million Series A.
Parent Company: Pluralsight (owned by Vista Equity Partners since April 2021).

A Cloud Guru is a leading cloud skills development platform driven by a mission to “teach the world to cloud.” Now part of Pluralsight, it combines certification courses, hands-on labs, sandboxes, exams, and quizzes covering AWS, Azure, and Google Cloud.
USP: Addresses the cloud skills gap—the number one challenge for IT decision makers—through comprehensive cloud skill development at scale.
A positive user review (Trustpilot) – “It is a very good platform for learning the latest Cloud Technology Courses that will surely help you to advance your career. Another benefit that you get if you subscribe for the premium plan is the access to the Cloud Playground.”
A negative user review (Trustpilot) – “The site is just cluttered with old content that you really can’t tell you dealing with outdated information.”
8. GoGuardian
Website: https://www.goguardian.com/
Address: GoGuardian, 2030 East Maple Avenue, Suite 100 El Segundo, California 90245
Founded in: 2014
Founders: Advait Shinde, Tyler Shaddix
Funding: Raised $200M, with a current valuation of $1B.

GoGuardian is an EdTech company that facilitates safer learning experiences by giving teachers tools that shield students from harmful and disruptive content in digital environments.
USP: Provides comprehensive solutions for instruction, assessment, unified filtering, and classroom management with a focus on student safety and mental health.
A user review (Trustpilot) – “Go Guardian is basically spyware for schools but it’s somehow legal and invades minors’ privacy. I get that it’s good to have on to make sure students are on task but it’s constantly on and is over abused by teachers and staff and is even used when we use our Chromebook outside of campus.”
Average rating (Trustpilot) – 1.2
9. Screencastify
Website: https://www.screencastify.com/
Address: 222 W Merchandise Mart Plaza, Suite 1212, Chicago, IL 60654
Founded in: 2013
Founders: Jason Hu, Manuel Braun
Funding: Had an Early-Stage funding round. Now acquired by LearnCore.

Screencastify offers a free plugin for Chromium-based browsers that makes it simple for teachers, students, and business professionals to record, edit, and share interactive videos.
USP: Simple video capture solution ideal for online classes and presentations, particularly effective for Chromebook devices commonly used in schools.
A positive user review (Trustpilot) – “This helps me broadcast myself and my screen at the same time!!”
A negative user review (Trustpilot) – “It’s a scam, converting to mp4 requires credits and they make it really hard for you to download the files.”
10. Teachers Pay Teachers
Website: https://www.teacherspayteachers.com/
Address: 111 E. 18th St., 11th Floor, New York, NY 10003, United States
Founded in: 2006
Founders: Paul Edelman
Funding: $64.12M

Teachers Pay Teachers allows teachers to buy and sell worksheets, lesson plans, and other educational resources for grades pre-K–12. The platform is now used by more than 70% of teachers in the United States, Canada, and Australia.
USP: Essential platform enabling teachers to collaborate and market original educational resources—dubbed the “Etsy of education.”
A positive user review (Trustpilot) – “Very useful would use this again. Very helpful.”
A negative user review (Trustpilot) – “The sudden closure of my seller account on TPT, without explanation or communication, made me realize how risky it is to depend entirely on this platform. All the hard work I had invested was wiped out in one click, without any justified reason. This reflects a lack of transparency and highlights that content creators are not protected from arbitrary decisions. This experience leaves me vulnerable and wary of continuing to work with them in the future.”
11. Newsela
Website: https://newsela.com/
Address: 500 5th Ave Fl 28, New York City, New York, 10110, United States
Founded in: 2013
Founders: Matthew Gross and Dan Cogan-Drew
Funding: $173M (total raised over 8 rounds)

Newsela is a literacy-focused EdTech company that takes authentic, real-world content from trusted sources and makes it instruction-ready for K-12 classrooms. Each text is published at five reading levels with over 14,000 texts available.
USP: Delivers news and current content aligned to state learning standards at five different reading levels, solving the challenge of providing engaging, inclusive, and academically rigorous content.
A positive user review (G2) – “I like how the content can meet an individual’s reading level. I can search for articles based on subject matter. I also like how I can easily integrate the information on Newsela into my classroom instruction.
A negative user review (Trustpilot) – Constantly sales pitches you on the free version with embedded ads that remind you that you’re wasting your time using their app. The free version is TOTALLY useless as you can’t even see students’ answers to questions.”
12. Panorama Education
Website: https://www.panoramaed.com/
Address: 24 School St Fourth Floor, Boston, MA 02108
Founded in: 2012
Founders: Aaron Feuer, Xan Tanner
Funding: Raised $92.04M over 7 rounds.

Panorama Education is a data analytics company focusing on surveys that gauge K–12 school factors like school atmosphere, teacher engagement, and student satisfaction.
USP: Provides critical data for decision-making and policy making through surveys of students, parents, teachers, and staff, helping educational institutions better cater to student needs.
A positive user review (G2) – “The way they present data in various formats helps analyze the information from different perspectives, allowing for multiple connections.”
A negative user review (G2) – “Awful survey tool. To every school out there: please do not use Panorama and subject your parents to their litany of mistakes.”
13. DreamBox Learning
Website: https://www.dreambox.com/
Address: 305 108th Avenue NE, 2nd Floor, Bellevue, WA 98004
Founded in: 2004
Founders: Lou Gray
Funding: Raised a total funding of $176M over 6 rounds.

DreamBox Learning’s K–8 math program is adaptable and makes math interesting through vibrant graphics, lively sound effects, and game-like elements that constantly adjust difficulty based on student progress.
USP: Data-driven, personalized learning technology provides the right arithmetic and reading training at the appropriate time, keeping students inspired and eager to study.
A positive user review (Trustpilot) – “It’s really easy to learn math and read using Dreambox. If I didn’t use this then I would never know how great this is!”
A negative user review (Trustpilot) – “The lessons are often way too difficult for the students age range, and the way you have to go through steps can be too difficult for visual learners.”
14. Guild Education
Website: https://www.guildeducation.com/
Address: 370 17th Street, Denver, CO 80202
Founded in: 2015
Founders: Rachel Carlson, Brittany Stitch, Chris Romer
Funding: Raised $157 million in a Series D funding round.

Guild Education offers courses, degrees, and programs for working individuals, providing online courses from more than 80 universities to assist working people in continuing their employer-funded education.
USP: Provides services to working adults—a group often ignored by EdTech solutions—enabling users to upskill and pursue better careers.
Average rating (Trustpilot) – 3.2
15. Duolingo
Website: https://www.duolingo.com/
Address: 5900 Penn Avenue 2nd Floor Pittsburgh, PA 15206 United States
Founded in: 2011
Founders: Luis von Ahn, Severin Hacker
Funding: Raised a total funding of $183M over 9 rounds from 22 investors.

Through game-like training, users of the free Duolingo program can learn more than 30 different languages. Users advance to new levels by earning points and completing timed challenges.
USP: Offers multiple language courses including rare languages; highly efficient learning (34 hours equals first-semester classroom Spanish). Also features Duolingo ABC for early literacy skills.
A positive user review (G2) – “Engaging interface, diverse languages, and bite-sized lessons make language learning accessible and enjoyable with its interactive approach and immediate feedback.”
A negative user review (Trustpilot) – The new “energy system” is terrible, and the company doesn’t listen to the users; they just want the money. A couple of years ago, this was great, but now it’s worse than any other language app.
16. Seesaw
Website: https://web.seesaw.me/
Address: 548 Market Street, PMB 98963, San Francisco, CA 94104
Founded in: 2014
Founders: Adrian Graham, Carl Sjogreen
Funding: $27.3M

Seesaw’s student engagement platform lets children complete projects using drawing, photography, video recording, and writing. Teachers can choose from a built-in activity library, and work is saved in personalized digital portfolios.
USP: Student learning application enables assignment submission and sharing with teachers, friends, and parents, with positive feedback for quizzes, paintings, and other work.
A positive user review (Trustpilot) – “Seesaw has been such a valuable tool in my classroom. It gives my students a real voice and lets them share their learning. I love how easy it is to collect evidence for assessment.”
A negative user review (Capterra) – “I have a harder time managing the folders and getting my students to organize things.”
17. Coursera
Website: https://www.coursera.org/
Address: 381 E. Evelyn Ave Mountain View, CA 94041
Founded in: 2012
Founders: Andrew Ng, Daphne Koller
Funding: Raised a total of $443M over 9 funding rounds.

More than 150 prestigious colleges, including Stanford and Duke, offer courses through Coursera in an open online format. Over 20 million students have studied subjects including data science, philosophy, and fashion.
USP: One of the most reputed online platforms for certified courses and degrees, offering recorded video lectures, auto-graded assignments, peer-reviewed tasks, and community discussion forums across multiple disciplines.
A positive user review (G2) – “What I like the most about Coursera is the ability to view different categories of courses together, study and touch base with your team members. It helps increase supporting the students on their learning path yet adapts to the critical skills needed the most in the rapidly changing industry.”
A negative user review (Trustpilot) – “The material is a little slow, and I wanted to unsubscribe because I didn’t have time to spend going so slowly. Unsubscribing has been a nightmare.”
18. Schoology Learning (now part of PowerSchool)
Website: https://www.powerschool.com/solutions/personalized-learning/schoology-learning/
Address: 150 Parkshore Dr. Folsom, CA 95630
Founded in: 2009
Original Founders: Bill Kindler, Jeremy Friedman, Ryan Hwang, Tim Trinidad
Acquisition: Acquired by PowerSchool in November 2019 (owned by Bain Capital as of October 2024 for $5.6 billion)
Original Funding: $57.1M total (including $32M raised in late 2015)

Schoology Learning is a leading K-12 learning management system emphasizing collaboration and engagement, providing teachers with a centralized location to manage lesson planning, grading, and assessment.
USP: As part of PowerSchool’s Unified Classroom, delivers enhanced personalized learning technology with simplified workflows between the LMS and PowerSchool’s core solutions.
A positive user review (G2) – It does very basic things, well, and my students are able to navigate (which is good because they are second language learners)
A negative user review (Trustpilot) – “Schoology has been nothing short of a nightmare to navigate. From its clunky interface to its confusing layout, using Schoology feels like being lost in a maze with no way out.”
19. Voxy
Website: www.voxy.com
Address: 632 Broadway New York, NY 10012 United States
Founded in: 2010
Founders: Paul Goulash
Funding: Raised a total funding of $39M over 10 rounds from 14 investors.

Voxy specializes in mobile-friendly English language training programs designed for higher education and professional settings, with curriculum targeted at goals like passing TOEFL and professional communication.
USP: Fully integrated online and mobile platform with live in-product instruction through private tutorials and group classes led by qualified instructors.
A positive user review (Trustpilot) – “They are especially good at working with companies whose goal is to expand their operations to other regions. The quality of English language teaching is exceptional.”
Average Rating (Trustpilot) – 3.7
20. Elevate K-12
Website: https://www.elevatek12.com/
Address: Chicago, Illinois, United States
Founded in: 2015
Founder: Shaily Baranwal
Funding: $54 m Series C in March 2023

Elevate K-12 addresses the growing teacher shortage by connecting certified teachers with schools using live, remote instruction. Rather than pre-recorded lessons, certified educators teach classes virtually in real-time.
USP: Provides interactive, synchronous learning with on-site paraprofessionals supporting students, bridging the staffing gap and giving students nationwide access to excellent teachers.
21. Chegg
Website: https://www.chegg.com/
Address: 3990 Freedom Cir, Santa Clara, CA 95054, USA
Founded in: 2005
Founders: Aayush Phumbhra, Josh Carlson, Osman Rashid
Funding: Raised a total of $206M over 16 funding rounds.

A college education is expensive, and 42.5 million Americans have about $1.8 trillion in student debt. Chegg aims to lessen the financial burden of college education. Students can buy, rent, and sell used books on Chegg’s online marketplace and obtain free online tutoring.
USP: Connected learning platform that puts students first, assisting in the transition from high school to college and career.
A negative user review (Trustpilot) – “It can be pretty bad when you have to ask a question 3-4 times to get someone that knows how to answer it correctly finally and it still counts as 4 separate questions asked.”
Average rating (Trustpilot) – 2.1
21. Wolfram Alpha
Website: www.wolframalpha.com
Address: 100 Trade Center Drive Champaign, IL 61820-7237 USA
Founded in: 2009
Founders: Stephen Wolfram, Theodore Gray
Funding: Developed without outside investments, relying on internal resources and the company’s existing infrastructure.

Wolfram Alpha is a computational knowledge platform similar to a search engine, but specifically for academic knowledge. It can multiply matrices, run regressions, and analyze hyper-specific data on topics from movie ratings to greenhouse gas emissions.
USP: The only unified platform offering semantic tagging and curated computational data across physical sciences, technology, geography, weather, cooking, business, and more—a great resource for students and professionals.
A positive user review (Trustpilot) – The most intelligent computed engine!
A negative user review (Trustpilot) – Step by step solutions are bugged, DO NOT give Qolfram your money, there are plenty better sites for step by step solutions
In Essence
How do edtech companies make money? Revenue models vary widely across the sector. While some edtech companies, like GoGuardian or Schoology Learning, rely on institutional contracts with schools and districts, many others, like Duolingo Plus or MasterClass, use subscription-based models. Certain platforms use marketplace models in which producers make money (Teachers Pay Teachers), while others collaborate with businesses to finance staff training (Guild Education). Knowing these business models makes it easier to understand how an edtech company maintains growth while increasing educational access.
In recent years, game-based learning applications, e-books, and educational technology platforms have fueled the demand for a tech-driven student experience. Through interactive courses and mobile learning, technology has begun to alter how students engage with content by offering more customizable, readily available, and individually created resources.
EdTech companies in the United States are trying to solve these problems. In this list, we have focused on EdTech companies working in the following domains.
- Companies that help teachers and caregivers: Teachers and caregivers are an essential part of the education system. EdTech companies like Teachers Pay Teachers enable them to afford a better quality of life; and therefore, provide better services at work.
- Companies that provide personalized education services: Through personalized services, teachers can teach more effectively to students. Companies like BrainPOP, DreamBox Learning, and others are offering this.
- Companies that make higher education more accessible: Platforms like Coursera, Udacity, MasterClass, and others help make education accessible to both children and adults.
- Companies that offer specialized teaching tools: Screencastify, Wolfram Alpha, Newsela and similar companies do not pitch themselves as EdTech companies but make notable contributions in this space.
LeadSquared provides sales, marketing, admissions and enrollment automation solutions to several leading EdTech companies globally. Get in touch with our experts to learn more about how an EdTech CRM can help you grow.

Frequently Asked Questions (FAQs)
What challenges do EdTech companies face when managing student and lead data?
Many EdTech companies struggle with fragmented data, manual follow-ups, and limited visibility into the student journey. These challenges can slow down admissions, reduce conversion rates, and impact the overall learner experience.
LeadSquared’s EdTech CRM solves this by offering a unified platform that automates lead capture, tracks engagement, and provides actionable insights — helping institutions enroll more students, faster.
What role does mentorship play in student success, and how is it facilitated by technology?
A typical technology-enabled mentorship program starts by recruiting and thoroughly training mentors to ensure they can effectively support a wide range of learners. Once matched, the mentorship relationship is carefully supported through digital engagement tools, progress tracking, and regular feedback from both students and mentors. The process often includes structured check-ins and real-time assessments, helping improve the program and maximize its impact.
As a result, students benefit from personalized guidance, networking opportunities, and tailored advice as they navigate academic challenges and plan for their future careers. With robust digital infrastructure behind these mentorship initiatives, educational institutions can scale their efforts to serve diverse student populations and address individual needs more effectively.
What technical and interpersonal skills are important for professionals working in edtech companies?
When it comes to building effective educational technology platforms, a blend of technical expertise and interpersonal finesse is essential. On the technical side, professionals are expected to have hands-on experience with programming languages (such as Python, JavaScript, or Java), a strong grasp of data science principles, and an understanding of UX design best practices. These skills come into play in roles ranging from front-end and back-end development to cybersecurity analysis and product management.
However, technical prowess alone isn’t enough. EdTech companies also seek candidates who excel in communication, collaboration, and emotional intelligence. The ability to listen actively, empathize with diverse learners and educators, and anticipate the unique challenges faced within academic environments is highly valued.
How can EdTech startups scale their admissions without increasing overhead?
Scaling often requires expanding outreach while keeping costs under control. Manual processes can’t keep up with growth, leading to missed opportunities.
Tools like LeadSquared can automate repetitive tasks like lead nurturing, scoring, and counselor assignments, so teams can handle higher volumes without needing to hire more staff. Pick one that is built for scale — from small test-prep centers to national learning platforms.
Why is a purpose-built CRM better than using generic tools for EdTech sales and support?
Generic CRMs often lack the flexibility and features specific to the education industry –, like campaign-level performance tracking, counselor productivity reports, or integration with LMS platforms.
LeadSquared CRM is purpose-built for education, supporting everything from inquiry to enrollment. It helps teams personalize communication, improve follow-up speed, and deliver a better experience for students, parents, and counselors alike.
Which are the largest edtech companies in the US?
The largest edtech companies in the US span multiple categories, from learning management systems like Schoology Learning (part of PowerSchool) to online learning platforms like Coursera and Udacity. These top edtech companies have achieved scale through a combination of funding, strategic partnerships, and proven impact on learning outcomes. Companies like Chegg, Duolingo, and MasterClass have also reached significant market valuations by serving millions of users nationwide.
What strategies do educational organizations use to create student-centered learning environments and train educators?
To build better futures for students—especially those facing barriers to quality education—leading educational organizations are reimagining what both teaching and learning look like.
Here’s how they’re doing it:
Shifting to Student-Centered Learning: Instead of a one-size-fits-all lecture, classrooms now prioritize the needs and interests of each student. For example, schools might use project-based learning or adaptive technology tools (think: Khan Academy or DreamBox) to help students move at their own pace and dive deeper into subjects they’re passionate about.
Revamping Lesson Plans: Traditional textbooks get an upgrade. Curriculum designers develop flexible, culturally responsive lessons that foster critical thinking and creativity—not just rote memorization.
Certification and Professional Development Programs: Just as pilots need flight hours, teachers need ongoing practice. Many organizations offer certificate programs or continuous training (from groups like Coursera and EdX), ensuring educators stay ahead of the curve with the latest instructional techniques and technology tools.
Creating Supportive School Networks: Schools don’t work in isolation. Educators collaborate across districts—sharing resources, mentorship opportunities, and best practices to make high-quality education accessible, especially in underserved neighborhoods.
By combining innovative teaching methods with robust educator training and community support, these organizations are helping prepare students not just for tests, but for life.


