Freshsales Alternatives

Freshsales, while not the biggest name in the market, is a CRM with over 50,000 customers, including Honda, Fiverr, and Pearson. They mainly thrive in the hospitality, e-commerce, and real estate sectors. With a 4.6 rating on average on G2, Gartner, and Capterra, this sales CRM is well-liked and well-priced.

However, while this SMB-focused CRM is robust and is the perfect tool to scale up your customer services, it lacks critical sales and service aspects like reporting features and landing pages.

Therefore, here are five Freshsales alternatives you should consider before investing in this CRM –

(Please note, since the number of reviews for each product is inconsistent, the average rating column is just to give you an idea about the customer perceptions.)

Top 5 Freshsales Alternatives for 2024

Freshsales AlternativesPopular ForAverage Rating on Gartner, Capterra, and G2Pricing
LeadSquaredFlexibility, pricing, reliability, and no-code automation4.4Lite – $25 per user/month
Pro – $50 per user/month
Super – $100 per user/month
Zoho CRMA good number of features for the price. Integrability with ad campaigns, ticketing services.4.2Standard – $14 per user/month
Professional – $23 per user/month
Enterprise – $40 per user/month
Ultimate – $52 per user/month
SalesflareSimple, short learning period, and efficient.4.8Growth – $29 per user/month
Pro – $49 per user/month
Enterprise – $99 per user/month
InsightlyFunctionality, customizability, robustness, and free trial option.4.2Plus – $29 per user/month
Professional – $49 per user/month
Enterprise – $99 per user/month
ActiveCampaignAutomated workflows, email automation, and customer support.4.6Lite – $29 per user/month
Plus – $49 per user/month
Professional – $149 per user/month
Enterprise – Custom pricing

1. LeadSquared

LeadSquared is a sales execution and marketing CRM that focuses on functionality and offers diverse modules in terms of sales and automation. This SaaS start-up provides consumers with excellent lead tracking and managing, reports and analytics, countless integrations, and highly customizable workflows. Its sales CRM and marketing automation help teams work together in harmony to increase revenue.

What makes LeadSquared a better alternative to Freshsales?

While Freshsales CRM is well-established in e-commerce, hospitality, and real estate, LeadSquared is a better choice as it caters to a more diverse sector, providing specific solutions across industries.  

LeadSquared is an excellent choice for businesses that are looking to scale up, as they can support small, medium, and large enterprises. This GDPR and HIPAA-compliant also provide a plethora of integration options as well.

This CRM rated an average of 4.4 on Garter, Capterra, and G2 has garnered high praise from its users.

Rajesh M., a VP in Finance and Accounts at a telecommunications company, considers LeadSquared to be a ‘CRM that made a difference’ to his business.

Furthermore, this software provides unparalleled lead creation and optimzation.

From the general reviews, it is clear that LeadSquared is excellent at helping your business with lead activity and stage tracking, lead scoring, visibility across teams, and much more.


LeadSquared is a bit pricier when compared to Freshsales, with a 10-dollar difference between the basic pricing offering. However, the functionalities offered by LeadSquared make up for this difference.

You can check out the LeadSquared CRM’s pricing page or get an idea from the pricing structure below. 

  • Lite – $25 per user/month 
  • Pro – $50 per user/month 
  • Super – $100 per user/month 


One of the biggest drawbacks of using this CRM is that sometimes it can be slow to use and takes more time to do the tasks compared to other CRMs.

The company also does not offer free trials unless requested, so it might sit well with customers that want to test out the product before reaching out to them.

Overall, reviewers believe that LeadSquared is the best choice, considering the level of continuous product support. It has a lot to offer, considering that the company is still very young and that they’re already competing with a lot of really good CRMs out there.

2. Zoho CRM

Zoho CRM manages business transactions, advertising campaigns, and customer service in a collaborative setting. It is a commonly used CRM software that focuses on speeding up sales and monitoring success. It makes excellent use of AI and business intelligence tools to enable distant workforces for effective collaboration.

Zoho CRM

What makes Zoho a better alternative to Freshsales?

With an average of 4.2 ratings on G2, Gartner, and Capterra, Zoho CRM is a globally trusted CRM with 250,000 customers in over 180 countries.

One of the best features about Zoho is the number of features you get for the price. As Sitanshu, the Director of Operations wrote in his review on G2, Zoho has a “Bang for the buck.”

Another reason why Zoho CRM is preferred is that it can be integrated with ad platforms and easily generate, and store leads safely. Noman R. highlights these points and calls the CRM tool a “must for businesses that run lead generation campaigns.


Zoho is slightly pricier than Freshsales. The Zoho CRM starts at $20 per user/month. You check out their pricing page or refer to the structure below –

  • Standard – $14 per user/month
  • Professional – $23 per user/month
  • Enterprise – $40 per user/month
  • Ultimate – $52 per user/month


One of the most common complaints customers had was the lack of customer support. Like Clint J. put it, “Support is definitely lacking.”

A few customers also struggled with product integrations as they are complicated and not satisfactory, not to mention the hard learning period. Emily K. described that the CRM was “not easy to integrate and collaborate with other software.”

Zoho is a really strong alternative to Freshsales, especially with the fact that Zoho offers a lot more features and customizations and that Zoho’s own products across multiple domains can all be seamlessly integrated.

3. Salesflare

Thousands of small and medium-sized B2B companies utilize Salesflare, an intelligent CRM and email outreach tool, to close more deals with less effort. By collecting information from social profiles, emails, calendars, phones, business databases, and professional email signatures, it automates the data entry that a user would typically perform in a CRM.

Salesflare CRM

What makes Salesflare a better alternative to Freshsales?

The reason that this is a good alternative to Freshsales is its ease of use.  This means that businesses with no experience in operating CRMs can operate it with simple learning curves.

This simple CRM is powerful and efficient to use. With a whopping 4.8 ratings on average over the 400 and odd reviews so far, you can sum it up with Laura J.’s G2 review which states “I just love it!


Salesflare has three different pricing options, all of which are within 100 dollars. You can check the pricing page for more information on the features that are associated with the structure below –

  • Growth – $29 per user/month
  • Pro – $49 per user/month
  • Enterprise – $99 per user/month


Salesflare’s own idea of “keeping it simple” can make the CRM extremely one-dimensional at times, and the lack of features can make the CRM feel very limits business capabilities.

The CRM is also pretty expensive, when compared to other tools that provide many other features at their price point. Not to mention, it lacks automated email campaigns, which is required by almost 89% of businesses to generate leads.

On the whole, this CRM, though limited with features is fast, reliable, and operates well, and is a choice to be considered with some seriousness, especially if you are a start-up business.

4. Insightly

Insightly is a CRM that helps businesses in various sectors like manufacturing, health, media, construction, etc. The CRM helps you centralize all your customer, sales, and business data into one easy-to-use, robust tool. This CRM is extremely useful for businesses needing integrations with Google applications.

Insightly CRM

What makes Insightly a better alternative to Freshsales?

One of the strongest reasons this CRM has garnered an average of 4.2 on G2, Capterra, and Gartner is the fact it is extremely easy to use.

James D. explains in his review how easy it was to learn the CRM and that the support was great. He states, “The features make the program so easy to use and the fact that there is support on hand to explain any issues that the training videos did not cover is such a big bonus.”

Another great advantage is that it provides a “free trial, without any limitations” on the features, as John T. explains in his rather descriptive review of the CRM on Capterra.


Insightly has the same price as Freshsales at the package that offers minimum features but is much cheaper at the next levels. You can refer to more details on their pricing page, or look at the pricing tiers below:

  • Plus – $29 per user/month
  • Professional – $49 per user/month
  • Enterprise – $99 per user/month


One of the drawbacks of using this CRM is that it is NOT suited for big businesses. One reviewer on Gartner explains that this “tool lets you down and does not fare well on a lot of parameters leaving a lot to be desired. Specially if you are a big company.

Nonetheless, this is a fantastic Freshsales alternative to think about investing in if you are a straightforward firm that does not rely much on automation and internal CRM mapping functionality.

5. ActiveCampaign

ActiveCampaign is a CRM that thrives in the SMB business. It is easy to use, has pretty satisfactory sales and marketing automation, with capabilities to build email marketing campaigns, web analytics, lead scoring, and customer relationship management, while offering cloud-based solution.

ActiveCampaign CRM

What makes ActiveCampaign a better alternative to Freshsales?

A CRM that can provide powerful automation and highly customizable workflows, this software has an average 4.6 rating on G2, Capterra, and Gartner.

One of the biggest advantages of this software is as Letha writes on Capterra, it is simply “Best Value For Your Email Marketing Channel.” In the review, the customer further explains how the UI of the CRM is really top notch. Their email automation is one of the most common praises sung in the reviews.

Another thing that the CRM has got going for it is its great customer support. Lucinda J even wrote on her G2 review, “If I’m being honest, their customer support tops any company I’ve ever worked with.”


There are three pricing packages for this CRM, and another customizable pricing option for enterprise businesses. You can check out their pricing page or check the structure below:

  • Lite – $29 per user/month
  • Plus – $49 per user/month
  • Professional – $149 per user/month
  • Enterprise – Customizable


While email automations are one of its strong suits, reporting is not. This CRM is not a good fit if you are looking for something more than just email campaigns. A customer on G2 said that some basic functionalities such as time zone scheduling or being able to view landing pages aren’t properly created.

Another problem is that the CRM has been notorious to have a lot of bugs and errors. Denysse D. states that they have a great customer service because of the many bugs in the system!

All in all, this CRM is to be chosen if you are a company that is heavily and solely dependent on its email campaigns.

Well, after reading that list of Freshsales alternatives, I hope that you were able to pick out the perfect CRM for your business.

Requirements from a CRM vary across industries and depend on a particular business’ goals.  Let us help you find the best solutions to your business; faster than the time it took you to read this blog, to improve your business starting today!


Who are some Freshsales alternatives

1. LeadSquared 2. Zoho 3. Salesflare

Is Freshsales a good CRM?

While Freshsales is a good CRM, there are many better alternatives out there like LeadSquared Sales Execution CRM.

Is Freshworks the same as Freshsales?

Yes, Freshsales was formerly known as Freshworks CRM.

What is the difference between Freshdesk and Freshsales?

Freshdesk is a customer service software, while Freshsales is a sales force automation software designed to manage leads.

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