Published 6 Jul, 2023

Context, Conversation, (Re)Call: 3Cs To Drive Student Conversions

In this session, we have partnered with amazing experts that can help you nail your marketing, messaging, pitch, and tech-stack.

Shibani Roy

1 min read

EDUCATION

Context, Conversation, (Re)Call: 3Cs To Drive Student Conversions

Contents

One of the biggest challenges that the African continent is struggling to overcome is—Accessibility. But with the help of government schemes, rise in EdTechs, study abroad opportunities, and specialized training institutes, it is a challenge that can be combatted.

For institutions, the challenge is to A) Get noticed by the students B) Identify who really wants to study with them and C) Help counsellors to make the onboarding go smoothly. In this session, we have partnered with amazing experts that can help you nail your marketing, messaging, pitch, and tech-stack.

Key Discussion Points:

How to discover and build channels to get noticed by the students
Identify and leverage the cues to prioritize incoming inquiries
Measure and track the channels and processes that work for you
How can technology help your teams to get less distracted

Speakers

Katya Nyangi
Director of Marketing – Strategy & Outreach, ALU

Janet Machuka
Founder, ATC Academy

Matthew Zonis
Director of Marketing and Recruitment

Chantelle Fraser
VP – Africa Sales

Table of Contents

Shibani Roy

Shibani has been driving the webinar program at LeadSquared for more than 6 years, bringing in experts from around the world, to share their expertise on different topics. She is also a writer and an email marketing expert, having sent over 7 million emails till date. She currently leads the brand marketing initiatives at LeadSquared.